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1. When gauging competition in terms of reviews you want to be looking at the top 10 sellers that come up organically, which you can quickly see using the JS Chrome Extension. The sponsored products are different, because any seller can bid on a search term and appear as a sponsored product in the Amazon search results (even products that just launched and have no reviews or sales yet).
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My goal with this site is really only to write about 25-30 pages with information as I learn about boats and do customizations to my boat. I’m also adding a forum. Forums seem to be very popular with boat owners so I’m anxious to have others generate content for me. I don’t have huge plans for this site, but I’m sure it will bring in a few thousand a month if I don’t fizzle out. This is going to be my fun project for the next little while.