How to Monetize the Site: The affiliate program for Lowes and Home Depot stinks.  It’s only around 2%, which simply isn’t enough.  I would sign up for Amazon Associates to recommend items like a kitchen island post and hardware.  But also I think a site like this could get a HUGE amount of traffic from Pinterest if you have nice pictures, so I would definitely consider putting ads on a site like this.  I usually find that a site can earn about $1,000 per month for every 100,000 visitors to the site.  Frankly, with a site like this you could get that much traffic pretty quickly.  I use Adthrive right now to run the ads on my sites.
Though it can take a while to build up enough cash to put a 20% down payment on an investment property (the typical lender minimum), they can snowball fairly quickly. The key here is to correctly project income and expenses in order to calculate cash flow (the free cash you can put in your pocket after all associated property expenses have been paid). However you have to be sure to include the cost of a property manager in your calculations unless you want to manage the property yourself. Even with a property manager, you may be required to make large repair decisions every now and then – so while this is not a 100% passive activity, you are not directly trading your time for money like traditional employment. 

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Dog training is also a huge market. When people get a puppy, they want to potty train the dog. For older dogs, people also want to train them for obedience, security, even to do tricks. If you have a passion for pet training you could create your own information products - like ebooks. Or you could simply sell books and courses of others as an affiliate.
Higher Search Engine Rankings: Unless you’re a very well established website with an authoritative digital presence, your SEO strategy will be more effective if you focus on niche topics and long tail keywords. With this approach, you’ll be more likely to reach your target audience, which means customers will have an easier time finding and buying your products.
Businesses leverage various digital channels, such as search engines, social media, email, and their websites to connect with current and prospective customers. At a high level, digital marketing refers to advertising delivered through these digital channels. This term covers a wide range of marketing activities, such as paid search, organic SEO, social media marketing, affiliate marketing, content marketing, video marketing, and so much more.
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