This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success! Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social media advertising strategies.

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.


The digital marketing world is full of people looking to make a name for themselves. Here’s a list of 108 digital marketing experts who’ve done so, and are worth following on social media.   Neil Patel Why: Neil Patel constantly redefines digital marketing advice with his comprehensive, high-quality guides to SEO, content marketing, social media […]

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This is especially important if you have superiors to which you must report about Internet marketing. Although you may be able to turn data into a strategy easily, reports and graphs are essential in order to communicate that data to people who control the budget. Spend time making comprehensive reports and perhaps making a PowerPoint presentation based on your research.
4. Understand profitable problems deeply. It’s not enough to simply know that, for example, males between 18 and 25 are looking for hangover cures. You need to find out what exactly they want in a hangover cure, and the problems they have with current hangover cures. There’s more to it then simply finding your niche, however. You also need to understand the language they use in describing their ideal solution, so you can echo that language back to them in your ad copy, sales page copy, etc.
If you’re going to promote Wix, it’s important to think about the limitations too. The builder is fantastic for creating beautiful sites. But, you don’t get access to the same range of plugins that you find on WordPress. As a result, it can be tough to replicate some functions. Perhaps you might compare multiple website builders on your site? There are plenty to choose from, with their own advantages and disadvantages.
This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you.
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