“Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity—be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34X since 20111 and nearly doubled since last year. The vast majority come from mobile—80% in Q4 2014.2″ quoted from google.
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.
Type of site: Just make this a niche site for the first several years. Don’t waste a ton of time making a podcast and an in-depth youtube channel. Make a few videos to show some setups but mostly just write blog posts. If you create a podcast episode today, nobody will listen to it again after a few months. Write blog posts that will last. There is no competition here, so don’t get bogged down with social media and crap. Just write!
STEP 1 - Understand the whole spectrum first - Digital Marketing is an extremely broad vertical ranging from graphic design to web/app development to content experience and everything in between. At this stage, you’ll understand the objective of using one channel over the other or the combination of multiple channels based on the online behaviour of your target audience.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)
Successful YouTubers choose a theme for their channel—ranging from humorous commentary to gardening. As you acquire subscribers to your channel, your number of views becomes more consistent, which in turn grows your residual income. While you’ll need to produce regular videos to maintain your following, a couple hours of filming and editing pales in comparison to the revenue you can generate with minimum effort.
Finding random websites on obscure topics sounds like a real pain, especially if I don’t even know what I am searching for! This is where a website marketplace like Flippa comes in handy. Flippa is a site where you can buy and sell websites. And the coolest part is that you can often see key information like the website’s URL, website traffic, monetization stats, and much more.
Ebooks, which can be published through sites like Amazon Kindle Direct Publishing, are an increasingly popular option. Because these books are self-published, the process is quicker, allowing you to build residual income faster than the traditional publishing route. Whether it’s a romance novel or a how-to book on fly fishing, you can create a book and have it available for purchase in a matter of weeks.
“If it cannot be measured, it cannot be improved”. Every marketer should understand the value of analytics, testing and experimentation in digital marketing. You will have to test various version of ads, landing pages, copies, call to actions etc. to get everything right. Google Analytics is a free service by Google that lets you measure how many people have come to your site/app, which page they visited, where did they come from, how much time they spent etc. As a beginner you should focus on learning the following:
For example, you can design digital products, like animal clipart or a downloadable wedding poem that could be printed by the customer. Your design could be resold thousands of times without needing to create each item or ship it. Once you create your digital product and list it on a site like Etsy or Ebay, the revenue flows in with little oversight.