This blog is very helpful and informative and with that I would like to invite the author and my co-readers to attend The European Summit Affiliate Conference Lisbon/Cascais. Registration is open. Be sure to put 1-4 March 2019 in your agenda. Sponsorships are quickly selling out so be sure to get yours in time. Meet Market Madness is on the 1st of March. Be sure to book your table. https://www.theeuropeansummit.com/sponsorship/overview/?summit=22&structure_id=67..
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
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Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:

At a cost of $995 for the full curriculum it’s hardly a steal, but when you consider that you have a year in which to complete it the price averages out at less than $100 a month. The instructors are top-notch, too, with names like Orbit Media’s Andy Crestodina (@crestodina) and Contently’s Shane Snow (@shanesnow) presenting modules in their areas of expertise.

This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you. 
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