The T-shaped marketer needs many skills, which once would not have been needed for marketers but are now key to being able to perform their roles effectively. For example, knowing the basics of HTML is essential to my role, and I’d be useless without it. I’m no expert, and if you told me to code a website it would look like a dog's dinner (there are probably nine-year-olds that know more about CSS than me) but the point is that although it is not an area I specialize in, I know enough to have a basic comprehension and make tweaks when they are needed. Similarly, I’m no Photoshop wiz, nor am I a master of InDesign, but being able to use these design tools is essential to my role and so, I need to know how to use them.
How to Monetize the Site: The affiliate program for Lowes and Home Depot stinks. It’s only around 2%, which simply isn’t enough. I would sign up for Amazon Associates to recommend items like a kitchen island post and hardware. But also I think a site like this could get a HUGE amount of traffic from Pinterest if you have nice pictures, so I would definitely consider putting ads on a site like this. I usually find that a site can earn about $1,000 per month for every 100,000 visitors to the site. Frankly, with a site like this you could get that much traffic pretty quickly. I use Adthrive right now to run the ads on my sites.
Adobe owns various tools for photo and video editing, vector design, etc. You can become an affiliate for Creative Cloud & Document Cloud, as well as for Adobe Stock. If you lead a new customer to Creative Cloud & Document Cloud, you will get either 85% of the customer’s first month or 8.33% of the one-time payment for the first year of the subscription. As for Adobe Stock, you can get $72 from every monthly payment or 8.33% of the price of a single purchase. On top of this, Adobe provides you with ready-to-use banners and text links.
On the topic of Google, Google Digital Garage is great for beginners wanting introductory fundamentals of different marketing channels. They offer free online starter courses on search, social media, mobile etc. and many more in their library of topics. These are only a starting point and more advanced training will be needed to specialize in any marketing channel.
Internet marketing where social networks are used as a medium to promote website is called social media marketing (SMM). You will find out about basics of social media marketing, the most popular social media platforms and how they can be implemented in your business strategy, a detailed plan with steps to develop your own social media marketing strategy, and benefits of using this type of marketing for online promotion.
While affiliate marketers are generally able to join affiliate networks for free, merchants usually have to pay a fee to participate in the network. Affiliate networks usually charge an initial setup fee for each merchant and often a recurring membership fee. It’s also common practice for affiliate networks to charge merchants a percentage of the commissions paid to affiliates. This percentage is known as an ‘over-ride’ and is payable on top of the affiliates commissions. But make no mistake about it, despite these fees, the benefits to the merchant for joining these networks is well worth the price. Here’s why…
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
This is a venture that is growing rapidly. You can create videos in just about any area that you like — music, tutorials, opinions, comedy, movie reviews — anything you want . . . then put them on YouTube. You can then attach Google AdSense to the videos, which will overlay your videos with automatic ads. When viewers click on those ads, you will earn money from AdSense.
We certainly can’t promise that your idea will succeed. Your success will depend on your effort and skill. But having built MANY successful niche sites, and earning a full time income online for the last 5 years, I have enough experience to tell you things at the start of your journey that can save you thousands of hours and missed opportunities later on.
Our favorite platform for this is RealtyMogul because you get the flexibility to invest as little as $1,000, but can also participate in REITs and private placements – typically not offered to the public. Investors can fund real estate loans to gain passive income or buy an equity share in a property for potential appreciation. Their platform is open to both accredited and non-accredited investors.
A basic knowledge of html and Wordpress will add to your skills as a digital marketer and will make your life easier. You should have a basic understanding of common html tags, how a web page is treated by browser, usability best practices and more. In Wordpress you should be able to make forms, install plugins and make landing pages. Keep in mind that you do not need to learn these things like a pro and that there are lot of services and products available in the market which can help you crack your job with basic knowledge.
Hi Tommy. I vet the programs listed on my site and eliminate the ones that people make complaints about. But its important for you to also use your due diligence when you choose a program. Google the name of the company followed by queries such as “complaints” and “fraud” and “scam” to see if people are making accusations. You can also contact their affiliate manager directly to ask questions. If you can’t locate an affiliate manager that is definitely a red flag. Finally, diversify into a few different companies so you can compare them. Hope this helps. Sincerely – Bill
The choices I’ve listed above are the affiliate networks that I’m most familiar with. Most I use today or have used in the past. It’s hardly a complete list of all the good affiliate networks that are out there since there are so many. If you would like to share a network that you really like working with please list it in the comments section at the bottom of this page.
There are many other networks like Quora, Linkedin, Quikr, Pinterest etc., which have their own ad bidding dashboards. You should definitely try these out if your target audience is on these networks. Keep in mind that all these networks are unique and solve different problems for their audience. If your target is people engaged in creative hobbies, try Pinterest, but if your target is business people, focus on Linkedin. You can start by reading case studies for ad clients on these platforms on their official websites. Here are some:
Not only do they provide a myriad of different online courses, they also have over 80 course languages to take them in, so people from all over the world can benefit from their services. All of the courses are available to download onto a smartphone or tablet so you can keep up with your studies no matter where you are, and give you the ability to learn and progress at your own pace.
BTW, I think the whole “near me” thing would work pretty well for terms like “chinese food near me”, “pizza places near me” etc., as you could monetise with JustEat/HungryHouse affiliate links (pretty sure they have them?) – e.g. someone searches for “chinese food near me”, hits your site, and sees something along the lines of a “XX chinese restaurants currently deliver to you. Order now at JustEat!” either as a pop-up or before the actual listings themselves.
As a private lender, you can lend to anyone in your social circle. For example, many home rehabbers need access to a source of capital they can tap into very quickly in order to fund the initial purchase of their properties. You can partner with a rehabber who uses your capital for a short-term in exchange for an interest rate that is mutually agreed upon.