How to monetize this site: I would definitely go the route of the online course.  Make a four month marathon bootcamp.  When people buy your online video training, they get the videos of you showing them how it’s done.  As an email course, you can set this up so they get email reminders when they are on day 20 what their running schedule should be, etc.  You could earn money in a lot of different ways with this site.  It would be excellent for sponsorships, but also Amazon affiliate sales and video courses.  Heck, even an eBook could be really good for this niche.  The door is wide open.
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