Candidates with proven skills and professional certifications from online marketing certificate programs are often more likely to get paid more than the ones who are just starting their career without any certifications or proven practical skills. Companies are more likely to hire people with the right education, rather than those who have no previous experience or training.

Google and other search engines give you a way to promote your business to someone who is looking exactly for the kind of solutions your business provides through Google search. In this section you need to focus on how to choose keywords, how bidding and auction works, how to create clear and concise ads, conversion optimisation and how to perform competitor research.

When you go shopping, do you use cash, your debit card, or a credit card? Instead, why not use a cash-back credit card and make money while you shop? It sounds contradictory, but Goudreau elaborates. "With a great cash-back card, you can make money when you spend money," she says. "The key is to keep your spending rates the same and pay your balance off in full at the end of every month. It's also important to pay your bill on time. That way, you're not paying interest or getting hit with any late fees, and any cash back you earn is pure profit.
How to monetize this site: I would make ONE info product (either an eBook or a video course) sharing the financial part of doing a basement or specific tutorials on finishing a basement could be great.  There are already some online courses out there on finishing a basement that you could be an affiliate for.  Also, ads could bring in lots of passive income.
3d printing is a booming industry right now.  3d printers are machines that start with a chunk of plastic and essentially cut out whatever you design on the computer.  You can make clothing, jewelry, technology accessories, all kinds of things.  Writing a blog about what can be made with 3d printers, reviewing the best 3d printers, and having info on making the best designs would be AWESOME!  I might even follow this kind of blog even though I don’t have a 3d printer, just because I want to get one so bad!
In addition to an extra income stream, residual income allows you to diversify your revenue sources. Instead of relying on your standard paycheck, you’re earning money through the royalties of an eBook or the sales of an online course. Diversity of income gives your overall financial portfolio more security and depth. Similar to passive income, residual income gives you more financial stability, flexibility with your lifestyle, additional retirement savings, and a more robust financial standing.
HootSuite University- The use of social media marketing is high on every marketer’s list of essential skills, and it isn’t as simple as posting daily tweets. Fortunately, there’s valuable, on-demand video training available from HootSuite’s (@hootsuite) online university. The videos teach you everything you need to know to maximize your use of the HootSuite platform for marketing purposes, for the low price of $9.99 a month PRO subscription plus $21.99 a month for the duration of the course.
Teachable and Udemy are two of many, but these are the most prevalent, and they’re both intuitive and user-friendly. With Teachable, you have more control over your pricing and the look and feel of your course, but you don’t get a built-in audience. Instead you have to do all the marketing yourself. Udemy has a built-in base of students, but you don’t have as much control and they take more of your revenue.