Web analytics provides the data about website performance which serve as guidelines for improvement, making this a very important part of internet marketing. The chapter is focused on off-site and on-site web analytics, the reasons why you should use web analytics, as well as methods for measuring web analytics data, such as page tagging, click analytics, using software such as Google Analytics, etc.
Another way to learn digital marketing is to learn it on the job. In some situations, it can be somewhat easy to get a job in the digital marketing field and then learn how things work. For example, you may take on an internship or an entry-level position that requires little to no experience. Although learning digital marketing on the job can certainly be helpful, especially if you’re a hands-on learner, most of the people miss out on the latest changes and strategies if this is the only way they are learning about digital marketing. Also, there are a lot of terminologies in this field; if you don’t learn what these terms mean from authorized sources or through your professional training, then you may end up making some unavoidable mistakes that could potentially set you back, or even worse: cost you your job.
I think one thing to be careful of – for those planning to monetise via Amazon (which isn’t the best option in a lot of cases) – is that while logic dictates that going for premium product ($500+) makes more sense (due to a higher commission per purchase), I found this isn’t the case. I had an “Amazon affiliate site” in this price range a while back and I think I sold like 3 things the whole time. People seem quick to part with their cash online when something is £300 mark, they seem a lot more hesitant in my experience.
Also referred as Commission Junction, CJ is a large affiliate network offer affiliate programs for a wide range of popular and well-established organizations. This program acts as the intermediary between the merchants who will provide the products to sell and the affiliates who will do the marketing. This program is very advantageous as it provides very many affiliate programs at the same place.
What do you want to earn? Is this just a little bit of side income on your hobby blog or are you trying to replace your full time income? If you’re trying to go big then you’re going to want to focus on more high-quality products with big commissions. Maybe you will be building your site or blog around the specific product you want to promote, like a product review or comparison site.
With around 50,000 courses available on topics such as video filming, production and editing from beginner to advanced levels, website design using various content management systems (Wordpress, Joomla, Drupal, etc) technical web development, graphic design, photography, 3D and animation, much of the content is marketing-focused even when it doesn’t fall into the Marketing category.
Another way to generate passive income is to invest and be a silent partner in a business. This is very risky, but with risk comes the potential for high returns. For example, several years ago both Lyft and Uber were looking for private investors to invest in their companies. Today, they are worth billions - but you as an investor would only reap that benefit if they go public via an IPO, or get acquired. So, it's risky.
Airbnb is a concept that has only been around for a few years, but it has exploded around the globe. Airbnb allows people to travel all around the world and to stay in accommodations that are a lot less expensive than traditional hotels. They do this by staying with participating Airbnb members who rent out part of their homes to travelers. By participating in Airbnb, you can use your residence to accommodate guests and earn extra money just for renting out space in your home.
You've probably read blog posts and articles that recommend a certain brand of backpack or water, so you click on their hyperlinked link. Oftentimes, that person gets paid a commission when you do. If you have a blog, the same can happen for you. It's a win-win-win for everyone involved — you, the product you're recommending, and the person who clicks on the link to get the product. Pat Flynn talks about this at length on his website, Smart Passive Income, where you can learn a whole lot more on the topic, aside from affiliate marketing.
Okay, obviously, this is not something that I can link you to, but Danny runs great webinars. You know those webinars that are basically just very long sales pitches and nothing more? Well, that’s not the case with Danny, because in his webinars he shares very useful insights on online marketing. I really try not to miss those. You have to be subscribed to Danny’s e-mail list to know when something is coming up, though.
Booking.com is a service that most travelers have used at least once for booking a hotel or a hostel in another city. It provides a wide range of promotional products, from links to search boxes. As for potential profit, your commission starts at 25% for a checked-out reservation, calculated from the entire Booking.com commission. As you accumulate more reservations through your website, your commission can grow, as depicted in the table below.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like:
Google and other search engines give you a way to promote your business to someone who is looking exactly for the kind of solutions your business provides through Google search. In this section you need to focus on how to choose keywords, how bidding and auction works, how to create clear and concise ads, conversion optimisation and how to perform competitor research.
Have you ever wondered how all of those great bloggers get writing gigs for brands online? This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. Taught by Brian Maehl of Contently, “Writing for Brands” is an actionable, 30-minutes writing course that breaks down the process into simple steps.
Of course, there are large fast-food, pet store, and other enterprises that cost a great deal. However, consider a DVD rental machine, soda, or gum ball machines as more passive avenues to income. These require little maintenance, coins, bills, or revenue collected via credit cards, as well as periodic refilling of machines. These machines are, perhaps, one of the more lucrative paths to a passive income with little input from you.
This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you.