Get the most bang for your buck (though technically it’s free, so not exactly!) with this course/challenge from Google. You’ll cover everything from the basics of digital marketing, fundamentals of SEO, search and display advertising, social media, basic analytics, video, and more. It’s one of the most comprehensive trainings out there, perfect if you’re looking for something all-encompassing on a single easy-to-use platform.
Look for products in niches that have a gravity score of 20 or more. Write these down (note: Clickbank’s gravity score is a great measure of profitability because it tells you how many times a product was sold by an affiliate within the last week. For example, a score of 120 means 120 affiliates sold at least one item of the product in the last week).
As a private lender, you can lend to anyone in your social circle. For example, many home rehabbers need access to a source of capital they can tap into very quickly in order to fund the initial purchase of their properties. You can partner with a rehabber who uses your capital for a short-term in exchange for an interest rate that is mutually agreed upon.
Google’s digital online marketing course is unique in that it’s set up as a competition, rather than a course. You’ll compete against marketers just like you in areas like Search Advertising, Social Analytics, Video, and Search Engine Marketing. I’m sure that, especially to a beginner, this sounds overwhelming, but don’t worry; they offer an actual Digital Marketing course to help you learn and understand the concepts of online marketing before attempting the challenge. At the end of the course you’re awarded a certificate of completion, and they even offer prizes to the winners of each region of the competition (for Europe, America, the Middle East, and Asia) in the form of donations to non-profit partners and even trips to their Headquarters for the Global and Regional winners.
The flexible, self-paced learning paves the way to various levels of marketing certification accredited by organizations such as The Internet Advertising Bureau (@IABUK) and the Direct Marketing Association (DMA). It’s no longer necessary to spend a fortune and embark on a degree course to fill gaps in your marketing knowledge. The online world brings specific, quality education right to your fingertips in the form of marketing tutorials from recognized institutions with solid track records.
Alison provides a free course in social media marketing, which can also help you with marketing outside of social media when you branch out. The course can be taken in about 20 hours, but can also be taken at your leisure, giving you the flexibility to learn on a schedule that works best for you. The course covers e-mail marketing, marketing on social media sites, affiliate marketing, and blogging, and is designed to completely prepare you for starting your marketing career successfully. During the course you’ll be given assessments to test your knowledge, and as long as you passed all assessments with a score of 80% or higher, they provide you with your certificate of completion.
Hey Neil – you continue to impress and I love you even more. I have a strong theory that 95% of what you need for SEO you can get for free through blogs and Moz and now Quicksprout. What’s rare is for everything to be grouped into an easy to use beautiful video series. I’m glad you used Brian Dean as well because he tends to give very actionable advice like you as opposed to that high level vague strategy stuff.
Produce interesting content. Once you've got your blog set up and your merchant/retailer/affiliate connection is established, you'll need to produce content for your blog. You should update your blog on a regular basis in order to keep readers interested and returning to your site. Some bloggers are comfortable with making new posts every day, while others make blog posts one to three times a week. Find a schedule that works best for you and go from there.
Each course is designed to be an interactive textbook of sorts, and consists of videos, projects, and quizzes to test your knowledge. They also provide a forum for people taking the course to use to interact with others taking the course as well, and allows you to chat, share ideas, and help each other succeed where some of you might be struggling. The course is accredited, and also provide official recognition when you succeed.