For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!
The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
Thank for this extensive work. When you make extra money you need to think simple. First thing you should consider is whatever you do must be safe enough that you don’t lose your initial investment as well. Also, look at the ways you can reduce your costs. This could be car insurance savings or paying back expensive loans or card balances. Saving is making money as well.

A superb list of high ticket affiliate programs. As you say how is it possible to generate any kind of meaningful income if you are promoting just one-time products for small commissions. A good tip for newbie affiliates is to ask themselves what level of income do they want to make at the end of the month . If you want to make an income that is even approaching a level where you can ditch your day job, you will need to have high ticket commissions and recurring income as part of the strategy.
If you received certification from one of the web’s many digital marketing certification programs, then you have plenty of fields to choose from. Digital marketing is a vast field and there are a lot of roles and responsibilities to take on. Also, this is the most flexible field to work in because one can move from one field to another fairly easily, which is quite difficult for those working in other industries. For example, a digital marketing professional can shift their focus from social media marketing to search engine optimization or email marketing. There will be plenty of opportunities to grow as a full-stack digital marketer as well.

Udemy, you will find, provides a number of different online courses, both free and paid. Some of the paid courses will be a little more in-depth, but for those who are here for free courses (I know I am), then they have more than enough for you, too. They offer free courses in Google AdWords, Zero Cost Marketing Strategies, Content Marketing, and Social Media Marketing, and even provide a course on SEO, or Search Engine Optimization, so you can learn how to utilize keywords in your marketing and reach a wider audience.
I have a Plumbing and Heating service company. I see some Plumbing and heating parts and supply retailers online that seem to be the same supplier with different website names. Is this an affiliate self branding thing? I want to find a company to send customers to from my website to buy parts from for a commission as well as order/buy parts for my own service business from. I cannot seem to find any of these affiliate parts supplier companies with search engine queries. Years ago I remember seeing companies that would do the warehousing, stocking and shipping of items… Read more »
As we discussed earlier in this article, you need only take a look at the shopping channels to see just how much money is  spent in the weight loss market. Yes, it is very competitive. Yes, you can compete with Time, Innovation and Effort.  While there may be some ethical boundaries with certain types of content promotion, you can still make some good revenue from programs like the Amazon Affiliate program, or even with display ads.
For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!
If you’re going to promote Wix, it’s important to think about the limitations too. The builder is fantastic for creating beautiful sites. But, you don’t get access to the same range of plugins that you find on WordPress. As a result, it can be tough to replicate some functions. Perhaps you might compare multiple website builders on your site? There are plenty to choose from, with their own advantages and disadvantages.
My goal with this site is really only to write about 25-30 pages with information as I learn about boats and do customizations to my boat.  I’m also adding a forum.  Forums seem to be very popular with boat owners so I’m anxious to have others generate content for me.  I don’t have huge plans for this site, but I’m sure it will bring in a few thousand a month if I don’t fizzle out.  This is going to be my fun project for the next little while.
There are dozens of ways to generate passive income. However, the option you select has to do with two metrics: time and money. Either you have a lot of time or a lot of money. Most people usually don't have both. But, if you have a lot of money, generating passive income almost instantly is easy. You can buy up some real estate and begin enjoying rental income. Or, you can invest in a dividend fund or some other investment vehicle that will begin generating a steady income for you.
Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
This affiliate network was created to help affiliates who specialize in dating find online merchants seeking promotion for their products or services. Love Revenue promotes such brands as NextLove and Victoria Milan, to name a few. The amount of money you get will depend on the number of sales you make within 30 days; you can earn at least €70 for up to 9 sales. Take into consideration the fact that Love Revenue is also among the affiliate programs that use PayPal.
Pat’s story is interesting, since he wasn’t an experienced entrepreneur when he got into internet marketing. He was working in an architecture firm. He loved the work he did and didn’t have any intention of leaving, but unfortunately (well, fortunately), he was laid off when the economy went down. He still had to finish some project for the firm, though, so he wasn’t laid off immediately. Pat used that time to learn about online business. Using that new found knowledge, he created an e-book that sold well, and eventually started Smart Passive Income to teach other how they can make money online. Pat says that being laid off was the best thing that ever happened to him.
stREITwise offers a hybrid investment between traditional REIT fund investing and the new crowdfunding. The fund is like a real estate investment trust in that it holds a collection of properties but more like crowdfunding in its management. The fund has paid a 10% annualized return since inception and is a great way to diversify your real estate exposure.
Affiliate marketing is where a business rewards an affiliate for each visitor or sale that was bought by the affiliates efforts. The Amazon Associates program works by allowing website owners and bloggers to advertise/share products on Amazon earn a referral fee when people click through to those products and purchase. So it means having your own website.
I clicked on a number of products to see where it took me. It does appear that the products are connected to Amazon but one would never know it since the product that shows is not the same as the listing on Amazon.. I have started a site using Amazon Affiliate products and when a visitor clicks on a product on my site it takes them to the product listing on Amazon which looks totally differenet than the Gear Patrol listings.
Sleep deprivation not only affects millions of people around the world, but also affects the society and the economy. If the society, employers, and the general public show greater concern for this condition, it is possible to bring back productivity and also have everyone getting their full 8 hours of sleep every night.A better understanding can be achieved with the following infographic: https://sleepsherpa.com/sleep-deprivation-effects/
We certainly can’t promise that your idea will succeed.  Your success will depend on your effort and skill.  But having built MANY successful niche sites, and earning a full-time income online for the last 5 years, I have enough experience to tell you things at the start of your journey that can save you thousands of hours and missed opportunities later on.
This may be a method that is unusual. Drive traffic to your lens the same as you would your blog. Link to your lens on social media platforms, like Twitter. The more people that know about the lens, the more that are apt to visit and purchase. The lens can also be used to promote products on e-bay or CafePress. Write a short description of the product and its unique uses and sell away.
As well as providing services, we are keen on educating our readers with the content we publish. Some of the links you see in our posts/guides/tutorials have affiliate links, meaning if you decide to purchase a product or sign-up for the service using our links, we get a commission (at no additional cost to you). We’ve published a lot of posts, and can’t keep track of every affiliate link. So, please assume that every link is affiliate before clicking away. Also, we do not recommend the tools & products we don’t admire, even if they offer decent commission rates.
With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.
No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.

I think one thing to be careful of – for those planning to monetise via Amazon (which isn’t the best option in a lot of cases) – is that while logic dictates that going for premium product ($500+) makes more sense (due to a higher commission per purchase), I found this isn’t the case. I had an “Amazon affiliate site” in this price range a while back and I think I sold like 3 things the whole time. People seem quick to part with their cash online when something is £300 mark, they seem a lot more hesitant in my experience.
I was reading an AMA on Reddit’s Entrepreneur section recently and came across the owner of an online store for glass pipes and other smoking-related items. Since I was working on this article at the time, I decided to do some research into the types of keywords his site was ranking for. After all, it had generated over $6M in revenue in 2016 so far so the site must be doing quite well.
Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.
Please be aware that some of our services provided may list estimated dates and timelines for delivery or completion. Although we always attempt to deliver all services by the date provided, these estimates are merely good faith estimates and are non-binding in nature. We reserve the right to modify, alter, or extend any estimates at our discretion. We will not be held responsible or liable for any failure to provide any services before any estimated dates.
Betterment – Betterment was the first robo-advisor to launch, almost ten years ago. They’ve automated the entire investing process, so all you have to do is watch your portfolio of assets grow (over the long run, of course). They do charge a .25% annual fee of your account total, so if you’ve got $100,000 that’s being managed by Betterment, you’ll pay just over $20 per month.
Our favorite platform for this is RealtyMogul because you get the flexibility to invest as little as $1,000, but can also participate in REITs and private placements – typically not offered to the public. Investors can fund real estate loans to gain passive income or buy an equity share in a property for potential appreciation. Their platform is open to both accredited and non-accredited investors.
While choosing the highest paying affiliate program, also pay attention to the payout methods and minimum amount. If Paypal is available and the minimum payout amount is reasonable and reachable, that’s great; otherwise, think twice before you start working with the program. Spending a year collecting the amount for your first payout is probably not your dream.
One of the most popular approaches in this market is to create a membership site featuring lessons on a specific instrument. You could also start a YouTube channel teaching people how to play covers of popular or classic rock songs, monetizing your channel as your income source. Or, you could sell digital products on the ideal effects pedal setup for the new guitarist or bass player.
Codecademy is great for taking you through the basics of HTML and it really guides you through and holds your hand when you are starting out and code just seems confusing. Often free learning is okay but not the same quality you would get if you paid for it, but Codecademy is genuinely really useful and rivals paid tools for functionality. It does much more than just HTML, so if you want to take it further you can learn CSS, JavaScript and even PHP, Python and Ruby if you want.
Couldn’t agree with you more Bill. I think you have nailed it with these list of affiliate offers. I was hoping to get something in relation to travel blog based affiliate programs. You know recently I came across this article on the internet https://www.flavoursofdigital.com/list-of-affiliate-programs/, here they have listed quite a bunch of affiliate offers, but not as relevant as yours. I was hoping to get an experts viewpoint on whether those offers are relevant or not, just the travel portion. It would be very much helpful for me to opt for them then. Also if you could give me some idea on what offers to choose that would also work. Thanks again in advance.
Another benefit of investing in rental properties is the loan pay down. If you obtain a loan to buy the property, each month your tenants are paying off part of the loan. Once the mortgage on the property has been paid off, your cash flow will increase dramatically, allowing your mediocre investment to skyrocket into a full-fledged retirement program.

Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer. 

Constant Contact's Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
I actually used to rank #1 for a “best [PRODUCT TYPE]” keyword a few years back with around 50k monthly search volume – used to pull in 20k+ uniques/month at one point, all to one page. It was nothing but a long blog post; I monetised it solely through Amazon affiliate links and it made £400 – £500/month. Each of the products on the page were around £15 – £30.
Google’s digital online marketing course is unique in that it’s set up as a competition, rather than a course. You’ll compete against marketers just like you in areas like Search Advertising, Social Analytics, Video, and Search Engine Marketing. I’m sure that, especially to a beginner, this sounds overwhelming, but don’t worry; they offer an actual Digital Marketing course to help you learn and understand the concepts of online marketing before attempting the challenge. At the end of the course you’re awarded a certificate of completion, and they even offer prizes to the winners of each region of the competition (for Europe, America, the Middle East, and Asia) in the form of donations to non-profit partners and even trips to their Headquarters for the Global and Regional winners.
I know what you’re saying.  What if this idea sounds good to you, but you aren’t an expert?  What if you haven’t ever even run a marathon before?  Who cares!  Share with others as you learn and just be honest with people that you are learning too, but you want to share what you learn.  The Internet is full of self-proclaimed “gurus” so it’s refreshing to read a blog that is down-to-earth.
Obviously with such a hugely valuable niche where people will be spending on average around $30,000 to $60,000 on a boat, there will be tons of information and reviews available, right?  Wrong!  In fact, MOST of the boats that I was interested in had zero reviews to be found anywhere on the internet.  Zero.  And all the manufacturers showed was a few pictures, sometimes a sales video, and an abbreviated spec sheet.  That’s it.  I scoured the internet for unbiased reviews of boats and did not find anything helpful at all.
You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them.
Payments for our services must be made in full and upfront. However, for Website Design & Development service, we require a 50% upfront payment before starting the project. The other 50% must be paid when the project is completed but before the final handover. Our fees DO NOT include additional services such as domain name, hosting, email software, paid plugins and subscriptions.
How to Monetize the Site: This site is ripe for products.  Video courses on how to pass the Part 107 exam in the United States, courses on cinematography with drones, how to start an aerial photography business, etc.  When you have these courses created, PLEASE email me because I’ll gladly be an affiliate for your products.  I could send you TONS of business from my photography site.
This will help you in checking the reporting and tracking the sales for any program you decide to promote. You also have the option of choosing from different companies that offer different products and services. These include things such as fashion accessories, health and beauty products, electronics and online services such as web hosting and much more.
FanPicks is a daily fantasy sports league site that allows members to play NHL, NFL, NBA, NCAA, MLB and MCS. FanPicks claims to be the only site in this field that offers college games and point spread. There are more than 250 open contests and thousands of entries into those contests. There is also an app for the site, allowing people to access it on the go.
This time, there are three pricing options. Users can pay $49 for a single theme or $69 for lifetime access to all themes. Alternatively, there is a $249 Lifetime Club. This last option gives continued support and updates for all themes. In contrast, the $69 version just gives one year’s worth of updates. In all cases, affiliates earn a straight 50% commission on sales.
But nowadays, there is so much opportunity if you search for brand-suitable domains and also keyword-rich or otherwise popular names on the myriad of new domain name extensions like .io, .at etc.  And I should know, because I’ve paid several domain squatters a king’s ransom to purchase these sorts of domain names in the last few years!  Continue reading >
CPA marketing programs pay affiliates when a specific action is taken by the referral or lead. Common actions include clicks, impressions, form submits, sign-ups, registrations, or opt-ins. Since Cost-Per-Action models don’t necessarily involve a direct sale (and involve more risk taking) the payout percentages are far smaller than they are in Cost-Per-Sale.
Self-Fulfillment: Self-fulfillment is a great option for sellers looking for 100% control of the shipping process and lower costs. This is a giant undertaking, depending on your business model. You must have a warehouse to store the inventory and the resources to handle today’s shipping expectations. Fulfilling orders is time consuming and can become a burden as your business grows. Only choose this option if you want complete control of the fulfillment process and have the resources to do so.
Acorns: Acorns is a great way to start investing and building wealth. As it turns out, Acorns will pay you $5 to start investing with them for as little as $1. That’s a 500% return, plus it’s probably time you started investing for your future. They even have features like round-up and found money that allows you to get free money from places you already shop at.

Turn your burning passions and daily musings into an entertaining audio show. Whether you want to talk about history, food, finance, or music, you can record and edit episodes from the comfort of your home. Once you have a large group of listeners, you can earn money from podcast sponsorships, affiliate marketing, selling products or eBooks, or crowdfunding. While you’ll have to produce episodes consistently, the time involvement is minimal and you can record several shows in advance.
Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
Income School LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Income School LLC also participates in affiliate programs with Bluehost, Clickbank, CJ, ShareASale, and other sites. Income School LLC is compensated for referring traffic and business to these companies.
Flexoffers.com is another well-known affiliate that we have included in our top best affiliate programs. This program is well-established affiliate marketer that has gained a lot of reputation because of offering big offers on digital products, keeping their affiliates relevant. When a company offers large offers, more clients are likely to purchase, meaning more money to the merchants and affiliates.
@Pooja, Jameeludeen, Alam, Nihal, Arun and Y.V.Ashalatha: We’re glad to know that this comprehensive guide on learing digital marketing has helped you. Thanks for your kind words of appreciation, our intial objective is met. We’d further like to help you groom you on leveraging digital marketing for your career and business growth. You can do that simply by registering for a FREE Live session: http://www.digitalvidya.com/dmo/.

Great list! I knew most of these sites already, but not all. Def. going to check out the videos of thinktraffic. That’s also why I’m commenting, your links to those three videos are “broken” http://http//thinktraffic.net/derek-halpern-17k-%20%20subscribers-in-11-months – you added a http tag, the links lead to a German game page! :) Just wanted to give you a heads up.
The goal of this chapter is to introduce you to the topic and explain what internet marketing is. In order to fully grasp the importance of internet marketing in modern business, this chapter also features online marketing trends, supporting the fact that internet marketing is widely used and proven to be effective. Internet marketing, also called online marketing is divided into several groups, based on the media and platforms being used.
The average cost of a major kitchen renovation is over $15,000.  Ouch!  Yet, there are SO many ways to make a kitchen look beautiful for just a few hundred dollars.  It’s actually something I’m doing right now in my own kitchen.  I bought decorative posts for the island, I’m putting brick facade on front of the island, changing the backsplash, putting wooden decorative feet under the cabinets, putting in decorative corbels under the cabinets, adding under-cabinet lighting, and painting the cabinets.  All of these things can be done for under $150 per project.  A website just about inspiration for kitchen upgrades could be fantastic!
All written content on this site is for information purposes only. Opinions expressed herein are solely those of AWM, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.
Great design starts with the fundamentals. The free course from ALISON examines various design elements including line, shape, form and texture and design principles, covering composition, balance, contrast and hierarchy. If you’re interested in exploring graphic design, industrial design or the design process in general, this free graphic design class is perfect for you.
All articles are published under the name of one of our employees or are in a ghost-written format. However, if you’d like to be the author of the article, simply choose this option when placing your order (extra fees apply). It’s worth noting that if you choose to be the author, we’ll ask you to create a company email for us (e.g. [email protected]). We’ll also need an additional 10 days to complete your order.
Ebay is another famous and easy to use affiliate website. You can earn money by directing people to register on Ebay or refer them to buy any item. To maximize your r=earnings, you can have your own website that sells the product(s) you are directing people to. For every product someone buys through your website’s link, you get commission and for every registration through your website, you get 25-30$.
For example, you can design digital products, like animal clipart or a downloadable wedding poem that could be printed by the customer. Your design could be resold thousands of times without needing to create each item or ship it. Once you create your digital product and list it on a site like Etsy or Ebay, the revenue flows in with little oversight.
Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.
How to monetize this site: The visitors to your site would all be ready to invest some money–most likely at least $10,000.  So obviously, you can charge a healthy price for your offerings.  I think a video course would probably be your best option here.  You could also earn a lot of money from selling leads to companies that franchise snow cone shacks or sell the flavors and machines.
If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
So if someone like Brian Dean did a blog post on Backlinko that breaks down, “How I Increased My Search Traffic by 110% in 14 Days,” I’m going to read that. Why? Because you can tell just by the headline that it’s an actionable post, you can learn something from it, take all that knowledge, implement it on your website, and hopefully, you’ll see similar results.
Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.
If you’re into fly fishing, or you think you might want to learn about fly fishing to start getting into it, fly tying could be a great sub-niche.  You might think fishing is a very small niche, but did you know that more people will go fishing this year than play tennis or baseball combined?  It’s a huge topic and fly tying doesn’t look to be too competitive.  As fly tying requires a lot of different items that people could purchase online.
This affiliate network was created to help affiliates who specialize in dating find online merchants seeking promotion for their products or services. Love Revenue promotes such brands as NextLove and Victoria Milan, to name a few. The amount of money you get will depend on the number of sales you make within 30 days; you can earn at least €70 for up to 9 sales. Take into consideration the fact that Love Revenue is also among the affiliate programs that use PayPal.
I am an English major and a herbalist with so many ideas and no extra income to fulfill them. I recently started renting my extra apartment in the attic with Airbnb. It’s amazing how fast I accumulated some money for few hours of work between guests. Now I want to persue all my dreams of opening an online herbal store, publishing my ebook of treating Ulcerative Colitis with herbs, blogs, and videos, and pretty much all of the ideas mentioned here. I will save this article as its really helpful for whomever needs some ideas…
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they've expanded their marketing skills with HubSpot Academy.
The appeal of these passive income sources is that you can diversify across many small investments, rather than in a handful of large ones. When you invest directly in real estate, you have to commit a lot of capital to individual projects. When you invest in these crowdfunded investments, you can spread your money across many uncorrelated real estate ventures so individual investments don't cause significant issues.
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
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