Higher Search Engine Rankings: Unless you’re a very well established website with an authoritative digital presence, your SEO strategy will be more effective if you focus on niche topics and long tail keywords. With this approach, you’ll be more likely to reach your target audience, which means customers will have an easier time finding and buying your products.
For example, you can design digital products, like animal clipart or a downloadable wedding poem that could be printed by the customer. Your design could be resold thousands of times without needing to create each item or ship it. Once you create your digital product and list it on a site like Etsy or Ebay, the revenue flows in with little oversight.
You could start a niche website about a specific breed of cat. Another option could be a YouTube channel reviewing dog chew toys. Or you could start an authority site about caring for exotic birds. You could also go offline with your niche business by starting a pet sitting service. Pet owners in some cities are willing to pay up to $100 per day for reliable pet sitters.
While learning about persona, you will get to know about the various places on the internet your audience hangs out at. There’s business advice on Clarity, personal advice on Quora and views on politics at Reddit. Learn about the forums your audience is a part of. Identify key influencers in your industry and pull them in to talk about your products. Nowadays there are various agencies that help you in getting these influencers and manage your campaign for you.
How to monetize this site: The visitors to your site would all be ready to invest some money–most likely at least $10,000. So obviously, you can charge a healthy price for your offerings. I think a video course would probably be your best option here. You could also earn a lot of money from selling leads to companies that franchise snow cone shacks or sell the flavors and machines.
If you’ve got a book you’re itching to write, you can still go with the traditional publishing route. (We published our first book using a traditional publisher.) Whether your book is fiction or non-fiction, a publisher can help get your book into print and onto shelves in both online and traditional book stores. This is still a good route, although it may take more work and be more expensive than some other options.
Obviously with such a hugely valuable niche where people will be spending on average around $30,000 to $60,000 on a boat, there will be tons of information and reviews available, right? Wrong! In fact, MOST of the boats that I was interested in had zero reviews to be found anywhere on the internet. Zero. And all the manufacturers showed was a few pictures, sometimes a sales video, and an abbreviated spec sheet. That’s it. I scoured the internet for unbiased reviews of boats and did not find anything helpful at all.