When starting out, focus on being a generalist. You won’t know what you’re most interested in yet, so building up a general digital marketing skill set will help you hone in on the areas that excite you most. You’ll also be more hireable since a digital marketer who can wear a few different hats is much more useful than one who only knows how to do Instagram ads.
When you go shopping, do you use cash, your debit card, or a credit card? Instead, why not use a cash-back credit card and make money while you shop? It sounds contradictory, but Goudreau elaborates. "With a great cash-back card, you can make money when you spend money," she says. "The key is to keep your spending rates the same and pay your balance off in full at the end of every month. It's also important to pay your bill on time. That way, you're not paying interest or getting hit with any late fees, and any cash back you earn is pure profit.
While some people tend to use a savings account at the same bank where they have their checking account, make sure it's a high-interest one, not just a convenient one. "For short-term savings that you have parked in a savings account for easy access, you can often make more money just by researching whether you're getting the best interest rate," Goudreau says. "While many traditional banks offer as little as 0.1% interest on savings, online banks tend to offer higher interest rates. By switching to an account that offers 1% interest or more, you would be making 10 times as much just by moving the money."
However, he decided to refocus on what he loves the most (which is building and marketing businesses) and started Social Triggers, which is now one of the top online marketing blogs on the internet. The interesting thing is that Derek managed to get to the top of his niche and make a name for himself in a very short period of time. This guy clearly knows something that most people don’t.
I know what you’re saying. What if this idea sounds good to you, but you aren’t an expert? What if you haven’t ever even run a marathon before? Who cares! Share with others as you learn and just be honest with people that you are learning too, but you want to share what you learn. The Internet is full of self-proclaimed “gurus” so it’s refreshing to read a blog that is down-to-earth.
There are plenty of websites on the internet that offer digital marketing courses for free. You can sign up on those sites and learn digital marketing through various courses and programs. Those courses can help you develop the understanding for the field and get a certificate as well, but they are not as authenticated as professional certificates and tend to have low completion rates. These free courses don’t usually offer any interactive projects, practical hands-on learning, or live lectures. Although some of these free courses can help you get your feet wet, if you’re serious about learning digital marketing, you’ll need professional training with a certified online education program. As the old adage goes, you typically get what you pay for.
Type of site: Just make this a niche site for the first several years. Don’t waste a ton of time making a podcast and an in-depth youtube channel. Make a few videos to show some setups but mostly just write blog posts. If you create a podcast episode today, nobody will listen to it again after a few months. Write blog posts that will last. There is no competition here, so don’t get bogged down with social media and crap. Just write!
Guys at Think Traffic are really honest. They don’t tell you that building a successful and profitable blog is all unicorns and rainbows. Corbett and Caleb don’t try to sugarcoat the fact that it takes a lot of hard work and often a lot of time to earn money online, but if you’re comitted to it, they are willing to show you how to do it right. I think this honesty is one of the reasons why Think Traffic is so successful.
Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing: