I've taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.

One word of advice, and something I intend to do once I have the money saved up, is to build or buy out property that can support apartments or townhomes. One tough mistake some people make is buying a pair of homes to rent out and they get a nice $2,000-$3,000 a month but that’s it. Buying a house is expensive and the rental prices keep lower income families from potentially coming to you with their money to rent. If you have an acre to work with (more or less is OK too) you should be talking to a contractor to build apartments or townhomes. You will make a little less per unit BUT your audience grows significantly because now you can have college students, single parents, older folks, etc. all able to afford your rental units AND instead of capturing one $1,000-$1,500 a month payments, you can probably charge $700 a month per unit (or more, depending on the market) and build maybe 3, 4, 5, 10 units for the price of a home or two and now you’re making something like $2,100-$10,000 a month. It all depends on what you have to invest but if you’ve got $250,000+ I’d highly suggest you talk to a bank/investor that can get you in touch with a good contractor to build on a property and get permits and take out a matching $250,000 loan (I’ve read that $500,000 is plenty to build a good amount of apartments to start) and you can fill up your apartments and make a killing every month. You’ll have more tenants to deal with but if you’re competitive with your pricing you won’t have a hard time keeping tenants or replacing them.

However, this comes back to the old discussion of pain versus pleasure. We will always do more to avoid pain than we will to gain pleasure. When our backs are against the wall, we act. When they're not, we relax. The truth is that the pain-versus-pleasure paradigm only operates in the short term. We'll only avoid pain in the here and now. Often not in the long term.
BTW, I think the whole “near me” thing would work pretty well for terms like “chinese food near me”, “pizza places near me” etc., as you could monetise with JustEat/HungryHouse affiliate links (pretty sure they have them?) – e.g. someone searches for “chinese food near me”, hits your site, and sees something along the lines of a “XX chinese restaurants currently deliver to you. Order now at JustEat!” either as a pop-up or before the actual listings themselves.
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Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing:
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
There is a massive market for helping people lose all those extra pounds, and then keeping them off. Sub-niches you could take part in include ideas like a personal trainer YouTube channel aimed at young adults. Or you could run a niche site, or offline business, offering customized meal plans. Or maybe a digital product on weight loss for busy people.
PopAds is one of the most searched Pop-Under ad networks. It gives out one of the most lucrative Recurring Affiliate Programs wherein you will get an opportunity to refer publishers and advertisers to its full-fledged advertising network. Their service is super-fast, efficient and highly secure. The minimum payment for PopAds is $5 payment is done via Paypal, with a payment frequency is customised (request) or automatic.
Find the right tenants. As a landlord, you'll want to make sure your tenants are responsible. You don't know these people and are trusting them with your property, so it's a good idea to try and get to know your prospective tenants a little bit before signing a lease. However, you'll want to avoid the opposite extreme and avoid renting to people you actually know. Renting to a friend or relative can create a lot of tension that could dissolve your friendship.[7]
Content marketing is the probably the most important aspect of inbound marketing, according to Seth Godin (@ThisIsSethsBlog). It might seem like rocket science, what with all the intricacies involved in producing “quality” content, but the training available from the Content Marketing Institute (@CMIContent) founded (and headed) by Joe Pulizzi (@JoePulizzi) has marketers covered. It offers more than 46 lessons spread over 19 hours of learning and focused on seven key areas, which are:

While learning about persona, you will get to know about the various places on the internet your audience hangs out at. There’s business advice on Clarity, personal advice on Quora and views on politics at Reddit. Learn about the forums your audience is a part of. Identify key influencers in your industry and pull them in to talk about your products. Nowadays there are various agencies that help you in getting these influencers and manage your campaign for you.


UPDATE: I created SoundProofExpert.com and wrote just seven articles on it.  I got distracted and never finished the site.  I usually like 50 articles on a niche site.  Anyway, 1.5 years later, the site started earning $400/month in passive income from just SEVEN ARTICLES!  We gave the site away as a contest on the Income School Youtube channel.  Watch this video on our Youtube channel to see all of the details of this site–how much traffic we got, how long it took to get traffic, and all the earnings.  We reveal everything about that project in the video.  Oh, and be sure to subscribe to Income School!

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