It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
As a digital marketer, you don’t need to be able to build a web page from scratch. It does help, though, to have a basic understanding of the fundamentals that make up the pixels and interactions you see on every screen. This free online class will teach you how to think like a designer and a developer, which can give you deeper context around your marketing initiatives.
However, what if you make a website about traveling with a cat? You could recommend cat carriers, devices to keep them cool in a car, etc. Search on Amazon to see what type of product you could recommend to people, but then make the website helpful to pet owners who want to travel. Answer questions and give good tips. Then mention products in articles that could help them too.
Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google's Online Marketing Challenge. It's an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it's also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
Regardless of the plan, affiliates earn 50% commission from the first month’s payment. This isn’t recurring, so you just get paid once. There is also a $2 payment for every trial that visitors start – even if they never join the paid program. Big Marker also mentions that they are flexible with payment and will consider better rates for their top performers.
One of the best ways I ever saw total market share explained was by thinking of it like a giant pie and there’s only ever that much pie to go around. When you look at the JS data, you aren’t seeing a reflection of what you’ll get. For example, if there’s three sellers selling 300 units per month, if you join in, you’re not going to get 300 per month… you’re going to get 225 because your presence in the market has just reduced current demand by 25% for each of the current competitors. In the end, demand is only 900 units per month, regardless of how much supply there is. And in actuality, you’re more likely to do less than that as you might only take away 5% away from current competitors, earning yourself 45 sales per month.
Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.
1. When gauging competition in terms of reviews you want to be looking at the top 10 sellers that come up organically, which you can quickly see using the JS Chrome Extension. The sponsored products are different, because any seller can bid on a search term and appear as a sponsored product in the Amazon search results (even products that just launched and have no reviews or sales yet).
The average cost of a major kitchen renovation is over $15,000. Ouch! Yet, there are SO many ways to make a kitchen look beautiful for just a few hundred dollars. It’s actually something I’m doing right now in my own kitchen. I bought decorative posts for the island, I’m putting brick facade on front of the island, changing the backsplash, putting wooden decorative feet under the cabinets, putting in decorative corbels under the cabinets, adding under-cabinet lighting, and painting the cabinets. All of these things can be done for under $150 per project. A website just about inspiration for kitchen upgrades could be fantastic!
Everything about the business should begin from the customer or the end user. In marketing, understanding the needs, wants, motivations and problems of your customers is an absolutely critical first step. We call this research as building user persona or buyer persona. There are a lot of good resources online to learn this. One of them is listed here:
People love their pets. There are estimated 180 million dogs and cats in the U.S. alone. That’s not even mentioning all the snakes, guinea pigs, parrots, and other more exotic creatures people keep as companions. And if you’ve been to a pet store lately, you know that pet owners will spare no expense and will buy just about anything pet-relate. Gourmet dog food, pet toys, healthy treats, Heck, I’ve even seen dog strollers and cat leashes. I'm also sure there are a lot of dogs out there that eat better than I do!
I would honestly just start with Amazon if you’re looking to sell toys. As your website gets more traffic, you can start looking into other retailers. Once you have traffic and some conversion data from Amazon, you will likely be able to broker private affiliate retails with a few toy retailers. You may even be able to help them set up better funnels in general that lead to better conversions. Once you have the traffic and conversion data, you’re in a much better place to negotiate
With SEOPressor, you’re not just earning 50% commission on sales – you’re earning 50% recurring commission. The service itself focuses on SEO for WordPress. It gathers key pieces of information on the customer’s website and provides all the details on WordPress itself. This allows users to easily see where there are issues, such as pages with 404 errors or ones with no meta title.
2. This means that there’s depth in the market, which isn’s necessarily a bad thing in itself. When looking for demand, we always recommend taking the combined estimated sales of the top 10 products and ensuring that it is over 400 units, for example. If you find that there are 4 pages worth of the same product, then of course you can also take a look at how those products are performing to. One way to look at it is, you should always be aiming to be in the top 10 with any product you launch. So the top 10 sellers are your primary concern for gauging demand and competition. If you find there are lots of other sellers, you can also see if they are doing well or not and find out why that is. Ultimately you want to find ways to enter a niche with a product offering that is better: more features, better quality, a better listing, etc.
My goal with this site is really only to write about 25-30 pages with information as I learn about boats and do customizations to my boat. I’m also adding a forum. Forums seem to be very popular with boat owners so I’m anxious to have others generate content for me. I don’t have huge plans for this site, but I’m sure it will bring in a few thousand a month if I don’t fizzle out. This is going to be my fun project for the next little while.