The T-shaped marketer needs many skills, which once would not have been needed for marketers but are now key to being able to perform their roles effectively. For example, knowing the basics of HTML is essential to my role, and I’d be useless without it. I’m no expert, and if you told me to code a website it would look like a dog's dinner (there are probably nine-year-olds that know more about CSS than me) but the point is that although it is not an area I specialize in, I know enough to have a basic comprehension and make tweaks when they are needed. Similarly, I’m no Photoshop wiz, nor am I a master of InDesign, but being able to use these design tools is essential to my role and so, I need to know how to use them.
There are dozens of ways to generate passive income. However, the option you select has to do with two metrics: time and money. Either you have a lot of time or a lot of money. Most people usually don't have both. But, if you have a lot of money, generating passive income almost instantly is easy. You can buy up some real estate and begin enjoying rental income. Or, you can invest in a dividend fund or some other investment vehicle that will begin generating a steady income for you.
Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:
The core idea behind the program being that the convenience of referring users to a trusted location means they can immediately purchase products that an individual — who they also most likely trust — has advertised to them. With Amazon Associates it’s possible to earn up to 10% in referral fees and there are a variety of ways to generate the affiliate links to do so, including banners, widgets and text links.
Raven is a widely acclaimed online SEO tool. Affiliate commissions are extremely high when you promote Raven Tools. You get an unbelievable 50% from the total of the first month’s payment. Additionally, you also get a 10% recurring commission for the entire time that sale’s account lasts!!! Once you register for its Pro account, you get $9.90/monthly recurring revenue. While its agency account gives you $24.50/monthly recurring revenue. It comes with a - 180 days return policy which gives you an advantage for the conversions and earnings.

Once you have the products sorted out, you have to focus on marketing. One approach is to make money blogging where you highlight all the latest tech and products coming on the market. You could also have a review site in which you offer reviews on several different products in a category. Every product has a link to buy (with your affiliate link), of course.
Google also gives access to a large number of sites to put your ad on; these ads are not keyword based but intent and interest based. For example, you can place an ad for your furniture shop on a blog which writes about ideas on home making and interior decor. Here, you need to learn about ad placements, choosing websites, bidding, writing correct and engaging copies for your ads, designing good ads and designing landing pages.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


Do you know of a successful business that needs capital for expansion? If so, you can become something of a small-time angel investor and provide that needed capital. But rather than offering a loan to a business owner, you instead take an equity position in the business. In this way, the business owner will handle the day-to-day operations, while you will act as a silent partner who also participates in the profits of the business.
15. AdCombo AdCombo is a CPA Marketing Network, that uses its own in-house technology, that allows you to customize advertising campaigns to reach your targeted audience throughout the globe. They aim at, and hit their target in, encouraging strategic lucrative partnerships between advertisers and publishers to monetize their traffic. AdCombo has offices and co-workings in 5 cities around the globe.

Teachable and Udemy are two of many, but these are the most prevalent, and they’re both intuitive and user-friendly. With Teachable, you have more control over your pricing and the look and feel of your course, but you don’t get a built-in audience. Instead you have to do all the marketing yourself. Udemy has a built-in base of students, but you don’t have as much control and they take more of your revenue.
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