Just starting to educate myself and do the research to determine if this whole “selling on Amazon” thing is something I would want to pursue, so I’m as new and green as they come!! I have learned a tremendous amount already from reading your blogs and watching some of the videos and I just have to decide if purchasing the JS tools is the best route for me.
The PENNY HOARDER℠, ℠, and  ℠ are service marks of Taylor Media Corp. Other marks contained on this website are the property of their respective owners. Taylor Media Corp. is not licensed by or affiliated with any third-party marks on its website and they do not endorse, authorize, or sponsor our content except as noted herein. Please read our Privacy Policy and Terms of Service.

If you’re looking for a free training program specifically around the business of internet marketing, look no further than Alison. This program teaches the basics of successful internet marketing techniques, used by today’s most powerful businesses. You’ll gain insight into building a cohesive marketing strategy in order to reach your customers, and how to measure your program’s effectiveness.
Wow thank you so much for all this valuable information. I run a blog about cultural events in my city (Bordeaux in France) which is aimed at tourists and the expat community. So far I have been doing it mostly for fun but I receive a lot of positive reviews about it and I am thinking to make it more professional and to try to make some income through affiliate programs, mostly from selling tickets to events and maybe also things like flights, hotels and so. Do you have any specific advice for that industry? Or maybe a post you’ve written that I should read?

I would honestly just start with Amazon if you’re looking to sell toys. As your website gets more traffic, you can start looking into other retailers. Once you have traffic and some conversion data from Amazon, you will likely be able to broker private affiliate retails with a few toy retailers. You may even be able to help them set up better funnels in general that lead to better conversions. Once you have the traffic and conversion data, you’re in a much better place to negotiate
For anyone who wants to go the whole hog and become a certified marketer, there’s little to compete with HubSpot’s (@HubSpot) Inbound Marketing Course. Ever since the company’s CEO Brian Halligan (@bhalligan) developed the concept of inbound marketing, it has spiraled upwards to become the marketing method of the new millennium.  In this course, you’ll learn how to use different aspects of inbound such as content marketing, lead generation and nurturing and search engine optimization to create a comprehensive marketing strategy.

“If it cannot be measured, it cannot be improved”. Every marketer should understand the value of analytics, testing and experimentation in digital marketing. You will have to test various version of ads, landing pages, copies, call to actions etc. to get everything right. Google Analytics is a free service by Google that lets you measure how many people have come to your site/app, which page they visited, where did they come from, how much time they spent etc. As a beginner you should focus on learning the following:
You’ve drafted the most incredible email, and are ready to hit send on that puppy. But wait: have you thought about your list? How to segment it? What your CTA is? Where your readers will go? If they’ll even open the thing? Hubspot’s free course will help you master lifecycles, segmentation, content, deliverability, and much more within email marketing.
Hi Anthony, YES, there are affiliate programs for plumbing and heating. Faucet.com and HomeDepot both have affiliate programs that you can join and earn a commission. Now, obviously, if customers need very specific parts only, this may be an issue. But, I know marketers that make a nice income using sites like the ones I mentioned and others. I would front it with your own website and build a following. These are things discussed within the Wealthy Affiliate program, how to build a website and earn money in something you’re passionate about. Check out Wealthy Affiliate. It’s free to join… Read more »

Blogs are content-focused websites. However, they deserve special attention because they usually occupy one particular niche, be it a zero-waste lifestyle or DIY tutorials. Bloggers can put banners on their blogs or (what has proven to be more efficient) place links throughout their posts. They can also write about the sales they learn about beforehand, create posts about certain products/services they are using, or provide readers with special coupons and discounts. For instance, if you have a travel blog, you can give your readers information about saving on accommodation and provide them with an affiliate link or coupon for hotel bookings.


That third step is where the research comes in. For each of the areas you’re trying to improve at, you want to find experiments you can run with that skill in order to get better at it. To find those experiments, look for case studies. Don’t read guides or listicles if you can help it; case studies will be more informative. You want to see specifically what worked for someone else, then turn that into your own experiment you can test.
Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
I've taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.

We’ll start at one of the widest niches — travel. Most people travel — to home, to holiday locations, on business trips, etc. The market is huge and, especially in 2019, is very attractive as more people become mobile and use a variety of travel services. You can earn money from this! If your website specializes in travel, various websites will be happy to work with you.
Investigate each company you're considering. Putting your money into a company's stock is essentially an investment in that company's wellbeing. If the company is poorly managed, or if their products/services are declining and the company is sliding towards bankruptcy, you'd do well to avoid that company. That's where doing your research comes in.[18]
Truebill is an app that helps you save money by identifying recurring subscriptions and other bills and helping you cut costs by negotiating better rates and fees. One of their partnerships is with Acradia Power, which has the potential to save you up to 30% on your electric bill. It searches for better power rates in areas where competition is allowed, and it locks in the better prices for you.

For example, let’s say you want to use Instagram as an acquisition strategy. You would go research all of the ways you can grow your Instagram and drive traffic from it, put them on a spreadsheet, rank the different ideas, then for the three that seem the best opportunities, design a small inexpensive test with a specific goal that spans over a week or two. At the end, check back and see how you did relative to your goal.


Obviously with such a hugely valuable niche where people will be spending on average around $30,000 to $60,000 on a boat, there will be tons of information and reviews available, right?  Wrong!  In fact, MOST of the boats that I was interested in had zero reviews to be found anywhere on the internet.  Zero.  And all the manufacturers showed was a few pictures, sometimes a sales video, and an abbreviated spec sheet.  That’s it.  I scoured the internet for unbiased reviews of boats and did not find anything helpful at all.
×