Web analytics provides the data about website performance which serve as guidelines for improvement, making this a very important part of internet marketing. The chapter is focused on off-site and on-site web analytics, the reasons why you should use web analytics, as well as methods for measuring web analytics data, such as page tagging, click analytics, using software such as Google Analytics, etc.

This step isn’t strictly necessary, but spending some time freelancing can advance your skills considerably. When you’re trying to help another company or person do what you’ve done on your own, it’ll expose areas that you aren’t as familiar with, and can help you round out your understanding of the skill. And if you’re able to find someone you can freelance for who’s more skilled than you are, they can point out areas for you to improve that you might have missed on your own.
Came here with a preconceived notion but left with totally different mindset. Was wondering when looking at searches per month what would be the minimum you would consider? I feel you are going to say depends on niche. Second question, I have never thought of a directory site, how do you go about monetizing? Simply charging for a link? I have a bunch of decent domain but not enough time in the day it seems. Any advice greatly appreciated
Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing:
Peerstreet – This residual income option is slightly different, helping you earn money using real estate backed loans instead of the property itself. By helping fund the loan, you’ll earn a percentage of the interest rate charged to the borrower. Most loans are short-term, generally lasting between 6 and 24 months. You can build your own portfolio by choosing the exact loans you’d like to fund, or Peerstreet will choose the loans for you. Again, you need to be an accredited investor, although the minimum investment here is just $1,000.
Finding random websites on obscure topics sounds like a real pain, especially if I don’t even know what I am searching for! This is where a website marketplace like Flippa comes in handy. Flippa is a site where you can buy and sell websites. And the coolest part is that you can often see key information like the website’s URL, website traffic, monetization stats, and much more.

Ebooks, which can be published through sites like Amazon Kindle Direct Publishing, are an increasingly popular option. Because these books are self-published, the process is quicker, allowing you to build residual income faster than the traditional publishing route. Whether it’s a romance novel or a how-to book on fly fishing, you can create a book and have it available for purchase in a matter of weeks.

Propeller Ads is again a very famous advertising network especially appreciated for its pop-under ads. It offers one of the best eCPM rates in the industry. It is mostly into pop-under ads, pop-ups, pre-rolls, post-rolls, and overlay ads. It prides on its without fail 100% inventory monetization, detailed real-time statistics, and 24/7 well-qualified support. Propeller Ads offer up to 5% recurring referral commission for referring publishers to their advertiser network. The various payment options involve bank wire, Payoneer, MasterCard, Webmoney, etc.

Whether you choose to invest in just one of these modern REITs or both, keep in mind that since they’re private funds and not stocks, you won’t be able to easily liquidate your investment and access your cash right away. Depending on your investment, plan to see your money tied up for anywhere from six months to five years. However, you’ll most likely still receive monthly or quarterly payments, depending on which investment opportunity you select.

Glen – another great article. Do you have any idea on the near me searches how that affects mobile searches? More specifically, when you use the near me tag does it rank higher when someone is looking on their mobile device when they have location services turned on? Would be nice if there was a way to capitalize on that. Plenty of great stuff in the article to get going on. Always have great ideas and it is much appreciated!
Lending Club is a platform where you can lend your money to other people. You’re the bank. Each note is only $25, so you can invest $1,000 and lend money to 40 people. There are many grades of loan (from safest to riskiest) and investors earn, on average, between 5% and 7% annualized returns. For more information, check out Investing and Making Money with Lending Club Peer-to-Peer Lending and my real money Lending Club Portfolio.
1. We do NOT guarantee any results (negative or positive). We will NOT be held responsible for any misuse of this service, including (but not limited) to increases or decreases in search rankings, increases or decreases in search positions, increases or decreases in backlinks or website authority, keywords, traffic, manual or algorithmic penalties and any other indicators.
Hey Rolando! Great article! I've actually hired a few freelancers to do some online marketing for me. Although, of course, not everyone is an expert at everything, but with a little direction, you can get the most out of your marketing experts. Hope this helps too... Here's a great list of questions to ask marketing candidates. I chanced upon this and actually ask some questions similar to the ones found on this list: http://www.growthmarketingpro.com/hiring-a-marketer-here-are-the-17-most-important-questions-to-ask Cheers and more power!
Pay-Per-Click is also considered as widespread and common affiliate agreement. Under this agreement, the affiliate marketers will get fixed rates depending on the number of clients who click on the links placed on the affiliate website that leads to the merchant website. Here a purchase is not necessary to earn commissions, all that has to be done is that the client clicks the link and stays at least thirty seconds on the merchant website. Regardless of what the visitor does on the merchant site, this will not affect the commission.
With one of the most lucrative offers of 40% recurring commission, SEMRUSH had left no stone unturned in becoming one of the most favorite keyword research and good SEO tools. Berush is their official Affiliate Program. By joining SEMRUSH’s high paying affiliate program, you get an opportunity to promote one of the world’s most popular competitive intelligence services. On the top of it, they are offering as much as 40% recurring (on monthly basis) commission making you fall head over heels for it. Simply place one of their banner or widget on your blog, or recommend SEMRUSH on your blog or social media platform to make a pocketful of monthly profit.
As another best affiliate in our list of the top 10 affiliates, AvantLink connects businesses with marketers where the merchants will take the advantage of affiliate marketing to boost their sales. Here, the merchants will need to provide info about the affiliate program set the commission charges and all the necessary details about their products. In the other words, the affiliates will take this information into the market and earn commission after selling the products. The system will handle all the sales and commissions well.

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both advertisers and publishers to reach and exceed their high demanding targets. Mobusi obtains over 5 million leads per month worldwide. The company maximizes revenue obtained by its media partners thanks to their global coverage and optimization algorithms. Among features that set it apart from competitors are in-house technology, own DSP and advanced antifraud system, monetization solutions, exclusive offers and premium traffic and a mediation platform.

Your business also doesn't need to be based on selling a niche product. Your niche could be offering a specialized SEO service just for psychotherapists. Or helping parents put on the best birthday party for their kids. You could teach people how to start their own dog grooming business. Or even how to write a great novel that will sell by the bucketload.


Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.


I have a Plumbing and Heating service company. I see some Plumbing and heating parts and supply retailers online that seem to be the same supplier with different website names. Is this an affiliate self branding thing? I want to find a company to send customers to from my website to buy parts from for a commission as well as order/buy parts for my own service business from. I cannot seem to find any of these affiliate parts supplier companies with search engine queries. Years ago I remember seeing companies that would do the warehousing, stocking and shipping of items… Read more »

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The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
Matcha: The market for Matcha tea has rapidly grown for brick-and-mortar stores in the last couple of years. With its incredible health benefits and matcha-exclusive tea bars popping up, it continues to be a long-lasting trend. When searching for a supplier, be wary of any cheap imitations. Matcha tea originates in Japan. China is now producing powdered green tea that is ‘Matcha-style,’ but, depending on the manufacturer, it can taste bitter. Be sure to do your research and ensure your supplier is offering quality products.
You’ll get structured courses compiled by industry experts, live webinar events, supplementary learning materials, web-based tests and quizzes and an interactive student forum. Provided you do the work, you’ll graduate with a certificate recognized as an exam preparatory for the Online Marketing Certified Professional (OMCP) industry qualification.

How to monetize this site: Sponsorships could make the site huge, advertising could make the site decent, and affiliate sales on products could do well too.  I don’t see digital products being huge on this one except for the boat restoration niche, which could be cool.  Find some boat repair/restoration experts on the internet and offer them $1,000 to spend two days with you showing you their boat restoration techniques.  Hire a videographer for $500 to video the pro teaching you, and sell the video for $199.
4. Understand profitable problems deeply. It’s not enough to simply know that, for example, males between 18 and 25 are looking for hangover cures. You need to find out what exactly they want in a hangover cure, and the problems they have with current hangover cures. There’s more to it then simply finding your niche, however. You also need to understand the language they use in describing their ideal solution, so you can echo that language back to them in your ad copy, sales page copy, etc.
​Affiliate marketing is the practice of partnering with a company (becoming their affiliate) to receive a commission on a product. This method of generating income works the best for those with blogs and websites. Even then, it takes a long time to build up before it becomes passive. If you want to get started with affiliate marketing check out this great list of affiliate marketing programs.
2. This means that there’s depth in the market, which isn’s necessarily a bad thing in itself. When looking for demand, we always recommend taking the combined estimated sales of the top 10 products and ensuring that it is over 400 units, for example. If you find that there are 4 pages worth of the same product, then of course you can also take a look at how those products are performing to. One way to look at it is, you should always be aiming to be in the top 10 with any product you launch. So the top 10 sellers are your primary concern for gauging demand and competition. If you find there are lots of other sellers, you can also see if they are doing well or not and find out why that is. Ultimately you want to find ways to enter a niche with a product offering that is better: more features, better quality, a better listing, etc.
Frankly, I do not care whether there is a site on the same topic as one I’m building.  My most profitable website is a photography website.  Not any specific niche of photography.  Just photography in general.  Guess what?  I wasn’t the first photography site.  There are hundreds of thousands of sites about photography!  It really doesn’t matter.  Even if someone else has a “better” site than mine, some people will identify with me, like the way I write better than other sites, will find my site first, etc.  You don’t have to be the only one in a niche to make a site work.  Not at all!  In fact, I have had more success building sites in busy niches than in empty ones.  The fact that people are there means there are potential customers and visitors there.
Great design starts with the fundamentals. The free course from ALISON examines various design elements including line, shape, form and texture and design principles, covering composition, balance, contrast and hierarchy. If you’re interested in exploring graphic design, industrial design or the design process in general, this free graphic design class is perfect for you.
Index funds provide you with a way to invest in the stock market that is completely passive. For example, if you invest money in an index fund that is based on the S&P 500 Index, you will be invested in the general market, without having to concern yourself with choosing investments, rebalancing your portfolio, or knowing when to sell or buy individual companies. All that will be handled by the fund which will base the fund portfolio on the makeup of the underlying index.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram -- here's a peek at the course catalog.
If you are a photographer looking to diversify your income stream, putting together styled stock photo packages can be lucrative. For example, a package of 15 wedding-themed stock photos for $10. You can then market this to any bloggers or businesses who are in the wedding business for their use (photos of different engagement rings styles are super popular). Through this method, it’s possible to make a continuous stream of income off of photos you’ve taken once (similar to a licensing deal).
Codecademy is great for taking you through the basics of HTML and it really guides you through and holds your hand when you are starting out and code just seems confusing. Often free learning is okay but not the same quality you would get if you paid for it, but Codecademy is genuinely really useful and rivals paid tools for functionality. It does much more than just HTML, so if you want to take it further you can learn CSS, JavaScript and even PHP, Python and Ruby if you want.
Do you want to earn $100, $1000 — or even more — on the side? You can start earning extra income today with the help of this list of ideas I’ve put together. Spend an hour or two each day working on items that are practical for you, and you can build alternative income sources to help you improve your financial situation  While many of the items on this list are passive income ideas, not all of them are. Some items require you to actively work for success.

Everything about the business should begin from the customer or the end user. In marketing, understanding the needs, wants, motivations and problems of your customers is an absolutely critical first step. We call this research as building user persona or buyer persona. There are a lot of good resources online to learn this. One of them is listed here:
​Udemy is an online platform that lets its user take video courses on a wide array of subjects. Instead of being a consumer on Udemy you can instead be a producer, create your own video course, and allow users to purchase it. This is a fantastic option if you are highly knowledgeable in a specific subject matter. This can also be a great way to turn traditional tutoring into a passive income stream!
Sugardaddie is also exactly what the name suggests. The site focuses on millionaires, sugar daddies and the women that would want to date them. There is a strong emphasis on relationships that benefit both parties. The site offers few specifics but the implication is that they pair attractive women with rich men. How well this works in practice isn’t clear but the site (and the underlying concept) seems to be popular.

Ebooks are one of my favorite sources of passive income. Now, you can do this the simple way and just publish it on Amazon's KDP. Or, you can go all out and build yourself a book funnel. Book funnels are powerful, but they won't be fully passive. For example, if you do a free-plus-shipping offer for your ebook (converting it into a physical book), you'll need to create some one-time offers (i.e. extra training) and up-sells (i.e. an audiobook). But, a book funnel can be very powerful.


Hey Rolando! Great article! I've actually hired a few freelancers to do some online marketing for me. Although, of course, not everyone is an expert at everything, but with a little direction, you can get the most out of your marketing experts. Hope this helps too... Here's a great list of questions to ask marketing candidates. I chanced upon this and actually ask some questions similar to the ones found on this list: http://www.growthmarketingpro.com/hiring-a-marketer-here-are-the-17-most-important-questions-to-ask Cheers and more power!
If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
Once you’ve found your sandbox, you can narrow down the stack you want to apply to it. As I mentioned in my Wiki Strategy article, it helps to be very focused in your growth channels, so if you said “social media” before, try picking just one social media channel to put most of your focus on. For ads, pick one platform (Facebook or Google) and focus on that. You can always expand your channels later, but if you try to do everything at once in the beginning, you’ll burn yourself out.
Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results. This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
WP Engine provides hosting services for thousands of WordPress sites. This WordPress affiliate program is one of the highest paying ones; you can get $200 per referral or 100% of the first payment made by the customer you referred. In addition, you have an opportunity to find subaffiliates and earn from their leads, as well as receive bonuses for multiple sales.
Behind the New Think Traffic Design (Results + How We Did It) with Chase Reeves – Think Traffic recently went through a complete redesign of the website, which increased their e-mail subscription  rates dramatically. In this interview, Corbett chats with the designer who helped them with that, Chase Reeves, who shares  how he developed the new design for Think Traffic.
1. We do NOT guarantee any results (negative or positive). We will NOT be held responsible for any misuse of this service, including (but not limited) to increases or decreases in search rankings, increases or decreases in search positions, increases or decreases in backlinks or website authority, keywords, traffic, manual or algorithmic penalties and any other indicators.
A few months ago I was in the market for a new desktop computer that could handle editing 1080p video.  I didn’t want a computer that could handle 1080p video.  I wanted a computer that could eat, chew, and spit out 1080p video.  I was tired of waiting for things to render.  So, I set out to find good computers for video editing.  What a mess!  Thousands of articles, thousands of opinions from computer nerds, and nobody simply told me the answer.  I just wanted a page that has good, better, best and then to SHOW ME in a practical sense what it is like editing video on that machine.   I spent days researching whether I should build my own computer (which would be a good topic in and of itself) or if I could find one for a decent price that did what I wanted it to do.
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