“If it cannot be measured, it cannot be improved”. Every marketer should understand the value of analytics, testing and experimentation in digital marketing. You will have to test various version of ads, landing pages, copies, call to actions etc. to get everything right. Google Analytics is a free service by Google that lets you measure how many people have come to your site/app, which page they visited, where did they come from, how much time they spent etc. As a beginner you should focus on learning the following:
Knowing where your organization is currently 'at' in terms of digital marketing and discovering the next steps to improve this can be really helpful to businesses no matter how basic or advanced their current use of digital marketing. Our free interactive benchmarking tool will do just that. You have to be a member to access it, but free members can still use it once to see where they rate and how they can improve.  Premium members can use it as often as they like.
Charge a monthly or annual fee to offer members access to exclusive advice or products. Sell your expertise through exclusive podcasts, offering live FAQ sessions through Skype, or forums. You may want to try selling a monthly subscription to allow users to sample new products, similar to a book club. Frequent interaction increases interest and helps build membership through word-of-mouth.
Facebook is the world’s largest social network and is known to have about 3 billion active users. Facebook ads provide the best ad targeting and audience management settings possible. You can pinpoint your ads for honeymoon trips to people who have gotten married in the last year. Its ad platform lets you define your audience by demographics, interest, behaviours etc., which helps you get your message across to exactly the right set of audience. Here you should learn about:

It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.

The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
David Wygant is still in the dating field but follows a very different angle. The site offers a range of courses, modules and reports that focus on helping people be successful in dating. For example, courses for women include What Men Desire, Comment with Him and The Commitment Switch Secret. Courses for men include Men’s Mastery Series, 7 Second Seduction and The Life Blueprint. Some of the courses are eBooks, while others are audio or video-based.
You could start a niche website about a specific breed of cat. Another option could be a YouTube channel reviewing dog chew toys. Or you could start an authority site about caring for exotic birds. You could also go offline with your niche business by starting a pet sitting service. Pet owners in some cities are willing to pay up to $100 per day for reliable pet sitters. 
Investing is arguably the easiest way to make passive income.  The problem is most investments sound good in theory but don’t work out so well in practice.  And if you don’t have much experience or access to capital, let alone the time to work it all out, it can seem more or less impossible.  However, there is one smart way to invest that just might work.  Continue reading >
P2P lending is the practice of loaning money to borrowers who typically don’t qualify for traditional loans. As the lender you have the ability to choose the borrowers and are able to spread your investment amount out to mitigate your risk. The most popular peer to peer lending platform is Lending Club. You can read our full lending club review here: Lending Club Review.
Additionally, when it comes to career choices and availability, consider the fact that just about every company these days has an internal marketing department with a growing need for digital marketing professionals. From healthcare to retail, to entertainment and financial, you’ll almost always find companies in your area looking to hire digital marketing professionals. And if you want to keep things interesting by working on different accounts and in different industries at the same time, you can also look for a job at a digital marketing agency that serves multiple clients.

Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.


Roofstock – Investing in rental properties is one of those passive income ideas that can be extremely intimidating, especially when it comes to finding tenants. Roofstock lets you buy properties with as little as 20% down that already have tenants living in them. That means you start getting paid from the first day of your investment. You don’t even have to physically visit the properties!
Udemy, you will find, provides a number of different online courses, both free and paid. Some of the paid courses will be a little more in-depth, but for those who are here for free courses (I know I am), then they have more than enough for you, too. They offer free courses in Google AdWords, Zero Cost Marketing Strategies, Content Marketing, and Social Media Marketing, and even provide a course on SEO, or Search Engine Optimization, so you can learn how to utilize keywords in your marketing and reach a wider audience.
Whether you know how to flawlessly apply eye makeup or build a wooden shelving unit, you can create an online course or video for others to follow. Websites like Udemy and Teachable allow you to build a course, such as how to learn a new language or write a cover letter. Once you build your course and set the price, there’s little work to be done. You’ll receive residual income from each person who signs up to take your course.
There is a specific tax definition of passive income, known as “passive activity” to the Internal Revenue Service. Passive income is any income you make without actively working or are materially involved. The IRS defines it as any rental activity or any business in which the taxpayer does not “materially participate.” Nonpassive activities, or active activities, are businesses in which the taxpayer works on a regular, continuous, and substantial basis.
It’s not secret that I’m disappointed as to how well BestProducts.com are ranking in Google. Especially since they only benefit from sitewide footer links on Esquire, Cosmopolitan and Elle.com. It’s seems highly ironic that Google will go through Black hat world forums looking for sites and networks to penalise but totally ignore the big fish right under their nose.
Avantlink is all about data, customization, and better understanding the relationship between the products you promote, how you go about marketing them, and making adjustments so as to better reap the benefits of your work. The Avantlink network is connected with hundreds of merchant partners to work with across different fields, so many different kinds of affiliate marketers may find options there.
David Wygant is still in the dating field but follows a very different angle. The site offers a range of courses, modules and reports that focus on helping people be successful in dating. For example, courses for women include What Men Desire, Comment with Him and The Commitment Switch Secret. Courses for men include Men’s Mastery Series, 7 Second Seduction and The Life Blueprint. Some of the courses are eBooks, while others are audio or video-based.
As an affiliate for Boatbookings, you will receive 20% of their revenue - effectively meaning your commission will be about 4% of any sales from your referrals.  You also receive 10% of any commissions Boatbookings make on repeat customers who were your referrals. They do have a minimum charter value of 3,000 ($/€/£/etc) before commissions are earned.
Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
We will NOT be held responsible for any search engine penalties your website may receive if you don’t follow search engine’s guidelines, including (but not limited) to spammy comments, heavy and spammy linking from guest posts, spammy guest blogging, publishing poor quality content with a sole intent to gain backlinks, buying or exchanging backlinks, etc.
Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:
Amazon is the largest affiliate site that offers numerous advantages to sellers and affiliates alike. With more than one and a half million sellers, this is the perfect place for beginners to start affiliate marketing. This site is also an excellent option for advanced affiliate marketers who can create custom tools and websites that have APIs and as well as Amazon implementations. As a beginner, you will need some form of a platform where you can promote your products. The most common way of doing this is through your blog or website.

OK, I know what you're thinking — maybe you're not a writer. However, as Tamez says above, chances are, you're an expert sy ~something~. Also, chances are that other people want to know what you know. So whether you write an eBook on dating or tips on how to fix your car, once you write, self-publish the book, and let it go, it can sit on a site like Amazon and sell itself. Of course, you can market it, too, but that's another story! Some sites let you keep most of the earnings, while others do not.
Hi Anthony, YES, there are affiliate programs for plumbing and heating. Faucet.com and HomeDepot both have affiliate programs that you can join and earn a commission. Now, obviously, if customers need very specific parts only, this may be an issue. But, I know marketers that make a nice income using sites like the ones I mentioned and others. I would front it with your own website and build a following. These are things discussed within the Wealthy Affiliate program, how to build a website and earn money in something you’re passionate about. Check out Wealthy Affiliate. It’s free to join… Read more »
Blogging is still going to take work starting out. That path to $5,000 a month didn’t happen overnight but just like real estate development, it build up an asset that now creates constant cash flow whether I work or not. I get over 30,000 visitors a month from Google search rankings, rankings that will continue to send traffic even if I take a little time off. 

Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:
For those new to this powerful online merchandising concept, affiliate programs work as intermediaries between the affiliate marketers who will sell products and services and the merchant who provides those products and services as well as the affiliates programs.  Merchants work with affiliates to help get their products or services to their consumers.

Have you ever wondered how all of those great bloggers get writing gigs for brands online? This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. Taught by Brian Maehl of Contently, “Writing for Brands” is an actionable, 30-minutes writing course that breaks down the process into simple steps.
Now, with the success of Affiliate Reviews Center, I have gone ahead to create an Amazon products review site that is on a specific niche http://www.zoom.tips which is on promoting digital cameras. The site just kicked off and I am currently working on it to see how I can get my own share of the Amazon cake. I hope to still do a specific niche site with Amazon product; the domain name is already bought and I am already outsourcing the articles and a few other things.
Ebooks are one of my favorite sources of passive income. Now, you can do this the simple way and just publish it on Amazon's KDP. Or, you can go all out and build yourself a book funnel. Book funnels are powerful, but they won't be fully passive. For example, if you do a free-plus-shipping offer for your ebook (converting it into a physical book), you'll need to create some one-time offers (i.e. extra training) and up-sells (i.e. an audiobook). But, a book funnel can be very powerful.
Jetradar is a flight metasearch website. Its purpose is to help users find the cheapest airline tickets available for a certain destination and date. Jetradar offers its affiliates 60% to 70% of its profit from every ticket sold via an affiliate link, which amounts to as much as 1.6% of the ticket price. You can use pre-made text links, banners, search forms, API and White Label for promotion purposes.
Whether someone is looking for love… is into online dating… or is in a relationship but struggling and looking for a way to rekindle the passion, a whole range of products in the dating and relationships niche are there to help. People always need advice when it comes to this area — one of the essential elements in life but so difficult to navigate.
Acorns: Acorns is a great way to start investing and building wealth. As it turns out, Acorns will pay you $5 to start investing with them for as little as $1. That’s a 500% return, plus it’s probably time you started investing for your future. They even have features like round-up and found money that allows you to get free money from places you already shop at.
As a private lender, you can lend to anyone in your social circle. For example, many home rehabbers need access to a source of capital they can tap into very quickly in order to fund the initial purchase of their properties. You can partner with a rehabber who uses your capital for a short-term in exchange for an interest rate that is mutually agreed upon.
Turn your passion into a thriving online business with Wealthy Affiliates. Simply follow their proven process easy to use tools to launch a website, attract visitors, and most importantly, earn revenue. Wealthy Affiliate was created by Kyle and Carson, who in 2005, launched the Wealthy Affiliate platform to help other people succeed online. Since then Wealthy Affiliate community has grown to over 800,000 internet entrepreneurs. 
What I like about p2p investing on Lending Club is the website’s automated investing tool. You pick the criteria for loans in which you want to invest and the program does the rest. It will look for loans every day that meet those factors and automatically invest your money. It’s important because you’re collecting money on your loan investments every day so you want that money reinvested as soon as possible.
This may be a method that is unusual. Drive traffic to your lens the same as you would your blog. Link to your lens on social media platforms, like Twitter. The more people that know about the lens, the more that are apt to visit and purchase. The lens can also be used to promote products on e-bay or CafePress. Write a short description of the product and its unique uses and sell away.
Shopify is a platform for creating, managing and promoting online stores. In addition, it is one of the top paying affiliate programs. Shopify offers a 200% commission for every user who acquires the standard subscription (which can equal up to $598) or a 100% commission for every purchased enterprise plan ($2,000). You can promote Shopify via pre-made banners and links.
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GetResponse specializes in software solutions for email marketing on a subscription basis. You can refer your website visitors to GetResponse via a banner or a link placed in your posts or articles. This can bring you one-third (33%) of the amount the user pays every month for the subscription. Your take can be from $4.95 to $54.45 per month depending on the plan the user chooses.
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If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
When you go shopping, do you use cash, your debit card, or a credit card? Instead, why not use a cash-back credit card and make money while you shop? It sounds contradictory, but Goudreau elaborates. "With a great cash-back card, you can make money when you spend money," she says. "The key is to keep your spending rates the same and pay your balance off in full at the end of every month. It's also important to pay your bill on time. That way, you're not paying interest or getting hit with any late fees, and any cash back you earn is pure profit.
Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
great read as always glen, congrats on sharing your research. although i believe strongly in the “rank & rent” concept for local seo marketing, it is interesting that i watched an entire video today by a prominent local seo guru who says r&r sites are the worst possible business. i’m having trouble wrapping my head around that as it goes against what my gut believes but then again, he’s “been there done that” and i haven’t. anyway, i digress big time, great article.
Codecademy is great for taking you through the basics of HTML and it really guides you through and holds your hand when you are starting out and code just seems confusing. Often free learning is okay but not the same quality you would get if you paid for it, but Codecademy is genuinely really useful and rivals paid tools for functionality. It does much more than just HTML, so if you want to take it further you can learn CSS, JavaScript and even PHP, Python and Ruby if you want.
Hi Anthony, YES, there are affiliate programs for plumbing and heating. Faucet.com and HomeDepot both have affiliate programs that you can join and earn a commission. Now, obviously, if customers need very specific parts only, this may be an issue. But, I know marketers that make a nice income using sites like the ones I mentioned and others. I would front it with your own website and build a following. These are things discussed within the Wealthy Affiliate program, how to build a website and earn money in something you’re passionate about. Check out Wealthy Affiliate. It’s free to join… Read more »
Thank you for taking the time to put this together Stan. I’ll like to start right away. I’m working on starting a blog immediately. I’ll also like to begin affiliate marketing ASAP. I only need to know if I have to get a payoneer card before I sign up for the affiliate programs. Can I sign up while I apply and wait for the card? Also, please let me know the process for applying and the cost. Thank you
A good example of a datafeed website is a comparison shopping website. Such websites provide users with an opportunity to compare various products according to certain characteristics. Having made their choices, users will likely follow the affiliate link on the website. Basically, affiliate programs provide datafeed websites with links and other ready-made promotional tools (e.g., product images) in exchange for paying a certain reward for every purchase made via the affiliate link.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Whether someone is looking for love… is into online dating… or is in a relationship but struggling and looking for a way to rekindle the passion, a whole range of products in the dating and relationships niche are there to help. People always need advice when it comes to this area — one of the essential elements in life but so difficult to navigate.
Coursera is a course that is partnered with some of the top universities to ensure that you get the best possible online marketing courses completely for free, and teaches a wide variety of lessons including Internet History, Technology and Security, which teaches how the internet was created and how it works, to programming courses, and all that’s in between.
Great list! I knew most of these sites already, but not all. Def. going to check out the videos of thinktraffic. That’s also why I’m commenting, your links to those three videos are “broken” http://http//thinktraffic.net/derek-halpern-17k-%20%20subscribers-in-11-months – you added a http tag, the links lead to a German game page! :) Just wanted to give you a heads up.

This free course dives into what it takes to create quality content that generates organic website traffic, email list subscribers and customers. It also lays out what makes content thrive on social media and how to create successful content on a consistent basis. Other tips, like how to source free images for your blog posts, are valuable tidbits that provide value to beginners.
Blogging is still going to take work starting out. That path to $5,000 a month didn’t happen overnight but just like real estate development, it build up an asset that now creates constant cash flow whether I work or not. I get over 30,000 visitors a month from Google search rankings, rankings that will continue to send traffic even if I take a little time off.
A few months ago I was in the market for a new desktop computer that could handle editing 1080p video.  I didn’t want a computer that could handle 1080p video.  I wanted a computer that could eat, chew, and spit out 1080p video.  I was tired of waiting for things to render.  So, I set out to find good computers for video editing.  What a mess!  Thousands of articles, thousands of opinions from computer nerds, and nobody simply told me the answer.  I just wanted a page that has good, better, best and then to SHOW ME in a practical sense what it is like editing video on that machine.   I spent days researching whether I should build my own computer (which would be a good topic in and of itself) or if I could find one for a decent price that did what I wanted it to do.
Since then, many readers, students and not, have reached out and asked about how they can learn digital marketing. It’s a field that’s been ravaged by spammy information and bad ebooks, and it’s difficult to know where to start and what’s worth learning. I’ve been giving out some form of this advice for the last two years, so I figured it would make sense to organize it and provide it here, for anyone motivated enough to follow it.
Hello Anthony…A very good post…I am a newbie and have managed to design my first health website which is http://www.healthspector.com, however I am confused as while reading and referring the affiliate marketing blogs expert says that health is a huge topic and one need to select sub niche in health. However I prepared the website keeping the whole broad health, fitness and weight loss topic in mind. Any suggestion for me!
In addition, you must know how much you want to earn by joining affiliate programs. Will it be your main source of income or just an additional one? For the first scenario, you should consider promoting products that are expensive and, consequently, that can bring you a good profit. If you plan on the second scenario, you can opt for affiliate programs that pay for sign ups or affiliate programs that pay daily.
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