Caleb Wojcik is the assitant editor of Think Traffic, co-creator of Expert Enough and founder of Pocket Changed.He is a personal finance expert, professional development coach and an online entrepreneur. Caleb clearly knows a thing or two about successful blogging, because he left his corporate job six months after he started Pocket Changed. He hasn’t looked back ever since.
Content marketing is the probably the most important aspect of inbound marketing, according to Seth Godin (@ThisIsSethsBlog). It might seem like rocket science, what with all the intricacies involved in producing “quality” content, but the training available from the Content Marketing Institute (@CMIContent) founded (and headed) by Joe Pulizzi (@JoePulizzi) has marketers covered. It offers more than 46 lessons spread over 19 hours of learning and focused on seven key areas, which are:
Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:
In addition, you must know how much you want to earn by joining affiliate programs. Will it be your main source of income or just an additional one? For the first scenario, you should consider promoting products that are expensive and, consequently, that can bring you a good profit. If you plan on the second scenario, you can opt for affiliate programs that pay for sign ups or affiliate programs that pay daily.
Self-Fulfillment: Self-fulfillment is a great option for sellers looking for 100% control of the shipping process and lower costs. This is a giant undertaking, depending on your business model. You must have a warehouse to store the inventory and the resources to handle today’s shipping expectations. Fulfilling orders is time consuming and can become a burden as your business grows. Only choose this option if you want complete control of the fulfillment process and have the resources to do so.
Charge a monthly or annual fee to offer members access to exclusive advice or products. Sell your expertise through exclusive podcasts, offering live FAQ sessions through Skype, or forums. You may want to try selling a monthly subscription to allow users to sample new products, similar to a book club. Frequent interaction increases interest and helps build membership through word-of-mouth.
This free course dives into what it takes to create quality content that generates organic website traffic, email list subscribers and customers. It also lays out what makes content thrive on social media and how to create successful content on a consistent basis. Other tips, like how to source free images for your blog posts, are valuable tidbits that provide value to beginners.
I’m feeling inspired! I’ve been a PT for 19 years and I feel I have so much experience to offer but have been so intimated by starting a blog. I also subscribed to Michelle’s website but wasn’t sure it was for real. Is it for real? After reading this I feel like it’s time to take the plunge, I need to start a blog, I have so many ideas and even course ideas. I want to get away from the paperwork that plagues our healthcare system but not leave the field so the blog just might be the answer. I’ve been a landlord for 15 years now, great investment for sure, renters paid for the down payment of our house and should hopefully help pay for our kids college. I’d love to have one more! Thank you for the inspiration, wish me luck with my blogging!
Now I’ve been using Swagbucks for a while and have found the money works out to just under $2 an hour so this isn’t something that’s going to make you rich. You’d have to work 2,500 hours to make $5,000 so that’s about three and a half months, non-stop. The thing with Swagbucks though is you can do it when you’re doing something else so I flip through surveys and other stuff while I’m cooking dinner or flipping channels.
Teachable and Udemy are two of many, but these are the most prevalent, and they’re both intuitive and user-friendly. With Teachable, you have more control over your pricing and the look and feel of your course, but you don’t get a built-in audience. Instead you have to do all the marketing yourself. Udemy has a built-in base of students, but you don’t have as much control and they take more of your revenue.
×