Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
Great question! Think about this… How many people would have a Facebook profile, if it wasn’t free? How many people would do searches on Google if it wasn’t free? How many people would use Skype, if it wasn’t free? Did Facebook, Google and Skype do great, while being free? Yes. We also believe, that free stuff is great. That’s why, all our courses are 100% free.
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Knowing where your organization is currently 'at' in terms of digital marketing and discovering the next steps to improve this can be really helpful to businesses no matter how basic or advanced their current use of digital marketing. Our free interactive benchmarking tool will do just that. You have to be a member to access it, but free members can still use it once to see where they rate and how they can improve.  Premium members can use it as often as they like.

"For long-term savings, investing in low-cost index funds is the ultimate passive strategy," Goudreau says. "As legendary investor Warren Buffett recently told CNBC’s On the Money, 'Consistently buy an S&P 500 low-cost index fund. I think it's the thing that makes the most sense practically of all time.' By not picking individual stocks and, instead, buying a low-cost fund that tracks the market, you pay less in fees and take less of a risk. Then you can sit back and watch your money grow over time."


A sub-niche could be offering solutions to deter “porch pirates” from stealing packages from outside homes. You could also create a series of digital information products for this market, or a YouTube channel reviewing home security gadgets and appliances. Another approach could be to start an affiliate marketing site on making your home burglar proof.
Paid advertising – although we would all prefer free organic traffic, paid traffic is a quick way to scale. Plus, it can be profitable too. We’ll show you how to set up paid advertising campaigns on AdWords and YouTube as well as how to use a few other channels for paid advertising such as remarketing. In total, we have 11 videos on paid marketing.
Given the growth in the sharing economy, your junk can start to pay for itself. For example, if you have some awesome vintage furniture inherited from your grandmother sitting in a storage unit, you can rent this out to photographers for their “styled shoots” which are becoming all the rage. If your furniture is more modern but you still can’t bear to get rid of it – perhaps a home stager will be interested.
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