You’ve drafted the most incredible email, and are ready to hit send on that puppy. But wait: have you thought about your list? How to segment it? What your CTA is? Where your readers will go? If they’ll even open the thing? Hubspot’s free course will help you master lifecycles, segmentation, content, deliverability, and much more within email marketing.
I really like that Danny has set the bar high for the content quality. On Firepole Marketing, you won’t find fluff that the internet is full of: instead, there’s a constant flow of well written articles with practical ideas that you can apply to your business. Also, there are a lot of guest posts on Firepole Marketing, which provide many different perspectives and fresh ideas.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Coursera is a course that is partnered with some of the top universities to ensure that you get the best possible online marketing courses completely for free, and teaches a wide variety of lessons including Internet History, Technology and Security, which teaches how the internet was created and how it works, to programming courses, and all that’s in between.
It’s not secret that I’m disappointed as to how well BestProducts.com are ranking in Google. Especially since they only benefit from sitewide footer links on Esquire, Cosmopolitan and Elle.com. It’s seems highly ironic that Google will go through Black hat world forums looking for sites and networks to penalise but totally ignore the big fish right under their nose.
> Within the broader arena of Google Partners’ digital advertising, the complex world of Pay-per-Click gives many people headaches. Wordstream’s (@WordStream) PPC University offers a variety of online marketing tutorials that drill down to the specific heart of PPC. Three levels of learning (101, 102 and Advanced) cover every aspect from basics such as how to set up an account, through bid management and optimization right up to remarketing and advanced geotargeting.
STEP 1 - Understand the whole spectrum first - Digital Marketing is an extremely broad vertical ranging from graphic design to web/app development to content experience and everything in between. At this stage, you’ll understand the objective of using one channel over the other or the combination of multiple channels based on the online behaviour of your target audience.
I think this is a KILLER niche because site visitors will have just spend tens of thousands of dollars on a truck, so a couple hundred on accessories won’t feel like a big deal. Also, MOST of the products in this niche would likely be in the $100 to $300 range, which I find is the sweet spot for niche sites. More expensive and people research it for weeks before buying (and consequently your affiliate link expires before purchase), or too inexpensive and the commission is simply too small without massive volume.
As an alternative, you can dedicate your time and efforts to generating as many unique leads as possible, and earn a good sum through quantity. This means you should not let high rates fool you. A commission of 30%-40% for the affiliate could be attractive relative to rates of 1%-5%. However, what matters is how much you can sell. Imagine that you have two products, both of which cost $100. From the first you can earn 40%, while from the second “just” 10%. Seems logical to work with the most profitable?