I wanted to specifically call out one particular strategy within equity investing that bears mentioning – dividend growth investing is when you focus on stocks that not only pay a dividend but have a history of strong dividend growth. When I was first building my portfolio of individual stocks, I focused on buying companies with a history of dividends, a history of strong growth, and financials that supported a continuation of both.

Of course, there are large fast-food, pet store, and other enterprises that cost a great deal. However, consider a DVD rental machine, soda, or gum ball machines as more passive avenues to income. These require little maintenance, coins, bills, or revenue collected via credit cards, as well as periodic refilling of machines.  These machines are, perhaps, one of the more lucrative paths to a passive income with little input from you.
SEO is one of the main techniques of digital marketers. While it is not essential that SEO can work for every business, but it can prove to be an edge for many of them. You should have an understanding of Keyword Research, Onpage optimisation, Offpage optimisation, building backlinks and Google’s webmaster tools. Don’t jump in and try to learn every bit of it in the beginning; learn other methods as well and choose in the end where you want to go deep.
I would honestly just start with Amazon if you’re looking to sell toys. As your website gets more traffic, you can start looking into other retailers. Once you have traffic and some conversion data from Amazon, you will likely be able to broker private affiliate retails with a few toy retailers. You may even be able to help them set up better funnels in general that lead to better conversions. Once you have the traffic and conversion data, you’re in a much better place to negotiate
But, you don't need to go further than that. You can simply write it and publish it and collect the income. That's all. Send out a couple emails to your list (if you have one) or post it on social media, and there you have it. Passive income. Now, the amount of income you receive depends on the quality of the book you've written. How well did you craft the message? How targeted was the information to your audience? It counts.
Roofstock – Investing in rental properties is one of those passive income ideas that can be extremely intimidating, especially when it comes to finding tenants. Roofstock lets you buy properties with as little as 20% down that already have tenants living in them. That means you start getting paid from the first day of your investment. You don’t even have to physically visit the properties!
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What I like about p2p investing on Lending Club is the website’s automated investing tool. You pick the criteria for loans in which you want to invest and the program does the rest. It will look for loans every day that meet those factors and automatically invest your money. It’s important because you’re collecting money on your loan investments every day so you want that money reinvested as soon as possible.
eBay Partner Network works pretty much the same way that Amazon Associates does. You can encourage your users to follow the links to products placed on eBay and earn a commission if the user purchases the product within 24 hours. You get your earned commission fees every month, and they can reach 50-70% of the eBay commission, depending on the category. The Parts & Accessories and Fashion categories are the highest paying ones.
Do you know of a successful business that needs capital for expansion? If so, you can become something of a small-time angel investor and provide that needed capital. But rather than offering a loan to a business owner, you instead take an equity position in the business. In this way, the business owner will handle the day-to-day operations, while you will act as a silent partner who also participates in the profits of the business.
Working as a nurse or a computer engineer for a salary are two examples of active income. In contrast, residual income is income from an investment that earns over the minimum rate of return. You get paid for work you completed once or are periodically overseeing. With residual income, you don’t have to be present or intricately involved to get paid.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
Another great thing about Amazon affiliate program is that you will have a choice of promoting products that interest you. You can promote the products by writing reviews or articles about the products. The earning potential in Amazon affiliate program is unlimited. Unlike other companies where you will earn by promoting a single product, Amazon offers you with a unique link that earns you a commission each time a customer purchases any product from the site.
This is an ideal strategy if you live in an area where real estate prices are too high to realistically invest in, or you don’t want the hassle and expense of traveling all over the country visiting potential properties. Plus, if you are new to single-family real estate investing, letting a place like Roofstock guide you through the process is a great way to get your feet wet.
The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
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This affiliate network was created to help affiliates who specialize in dating find online merchants seeking promotion for their products or services. Love Revenue promotes such brands as NextLove and Victoria Milan, to name a few. The amount of money you get will depend on the number of sales you make within 30 days; you can earn at least €70 for up to 9 sales. Take into consideration the fact that Love Revenue is also among the affiliate programs that use PayPal.
​I’ve been into home décor lately and I had to turn to Etsy to find exactly what I wanted. I ended up purchasing digital files of the artwork I wanted printed out! The seller had made a bunch of wall art, digitized, and listed it on Etsy for instant download. There are other popular digital files on Etsy as well such as monthly planners. If you’re into graphic design this could be an amazing passive income idea for you.
One of the top competitor to rest of the high paying affiliate programs. GetResponse offers market’s one of the most reputed and renowned email marketing tools. When it comes to the recurring commission in the affiliate program, they have the edge over most of the other affiliate programmes. They go one step ahead and offer as much as a whopping 33% lifetime commission for referring a user to their email marketing tools! It comes with a 30-day free trial package which is good enough for interested users to try on their email marketing tools. Payment is made using Paypal and Cheque with a minimum payout of $50.
While affiliate marketers are generally able to join affiliate networks for free, merchants usually have to pay a fee to participate in the network. Affiliate networks usually charge an initial setup fee for each merchant and often a recurring membership fee. It’s also common practice for affiliate networks to charge merchants a percentage of the commissions paid to affiliates. This percentage is known as an ‘over-ride’ and is payable on top of the affiliates commissions. But make no mistake about it, despite these fees, the benefits to the merchant for joining these networks is well worth the price. Here’s why…
With SEOPressor, you’re not just earning 50% commission on sales – you’re earning 50% recurring commission. The service itself focuses on SEO for WordPress. It gathers key pieces of information on the customer’s website and provides all the details on WordPress itself. This allows users to easily see where there are issues, such as pages with 404 errors or ones with no meta title.
I am an English major and a herbalist with so many ideas and no extra income to fulfill them. I recently started renting my extra apartment in the attic with Airbnb. It’s amazing how fast I accumulated some money for few hours of work between guests. Now I want to persue all my dreams of opening an online herbal store, publishing my ebook of treating Ulcerative Colitis with herbs, blogs, and videos, and pretty much all of the ideas mentioned here. I will save this article as its really helpful for whomever needs some ideas…
This chapter is focused on benefits of email marketing and how this strategy can help you with overall internet marketing and online promotion. The chapter includes the definition of email marketing, the benefits and different approaches to email marketing, tips and tricks to have in mind when implementing email marketing strategy, as well as recommended email marketing services.
So if someone like Brian Dean did a blog post on Backlinko that breaks down, “How I Increased My Search Traffic by 110% in 14 Days,” I’m going to read that. Why? Because you can tell just by the headline that it’s an actionable post, you can learn something from it, take all that knowledge, implement it on your website, and hopefully, you’ll see similar results.
If retirement is a goal of yours (and who doesn’t want to retire someday?!?), it’s important to learn how to start investing. In fact, funding your retirement accounts should be at the top of your list. While these accounts won’t help your immediate situation, by stashing cash now, the residual income they create should help propel you through your golden years.
One of the easiest ways to increase your passive income is to shift your savings to a bank that pays a higher yield on your savings — for example, Discover Bank and EverBank pay almost 1% for your money. Although it doesn’t sound like much (especially in this low interest environment), little things do add up and eventually interest rates will rise.
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Passive income is the Holy Grail for online marketers. It's automatic. Effortless. But, not at first. In the beginning, it's grueling. I liken this to doing the most amount of work for the least initial return. However, over time, as your passive income begins to increase, your reliance on an active income plummets. That's when the real magic starts to happen.
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Do you know of a successful business that needs capital for expansion? If so, you can become something of a small-time angel investor and provide that needed capital. But rather than offering a loan to a business owner, you instead take an equity position in the business. In this way, the business owner will handle the day-to-day operations, while you will act as a silent partner who also participates in the profits of the business.
Residual income, also called passive income, involves a steady source of income that does not come from an employer or contractor. This can include rental income or any other business dealing in which you do not actively participate in the business but still earn money from your initial work (like book royalties or certain types of stocks).[1] It's important to realize that even residual income takes a lot of time and effort to build, and isn't as simple as waiting for the checks to roll in.[2] Learning how to earn residual income can help you supplement your regular income and generate profits for the foreseeable future, as long as you put in the necessary work.
Looking for ways to build financial wealth long-term without adding more work to your daily life? Residual income allows you to increase your fortune passively — meaning you’re earning cash while you eat, sleep, and brush your teeth. With the substantial increase of online platforms and opportunities, residual income is easier to achieve than ever before.
You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them. 

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google's Online Marketing Challenge. It's an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it's also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
Shopify, one of the leading e-commerce software, allowing you to sell both online and offline. The best thing about Shopify is their easy payment module, they support nearly 70 payment gateways and is 100% SEO optimised. Using Shopify, you can have fully functional e-commerce sites or just shopping cart to your existing website. With each bill of your referred merchant, you get a good 20% of the total bill.
Mountain climbing requires a very large amount of expensive gear, and much of it has an expiration date and must be replaced every 2-5 years.  So mountain climbing makes a lot of sense as an affiliate product.  Also, if you focus your niche on mountain climbing, you also could pick up people interested in indoor rock climbing, rappelling, canyoneering, etc.
> Within the broader arena of Google Partners’ digital advertising, the complex world of Pay-per-Click gives many people headaches. Wordstream’s (@WordStream) PPC University offers a variety of online marketing tutorials that drill down to the specific heart of PPC. Three levels of learning (101, 102 and Advanced) cover every aspect from basics such as how to set up an account, through bid management and optimization right up to remarketing and advanced geotargeting.

You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them.
Marketers need to hone their skills in many different areas to give them a basic grasp of how to use many different platforms and tools. We think good training is worth paying for, but whilst it’s definitely worth paying for learning resources in the areas you are trying to learn in-depth, if you are on a tight budget then it may be expensive for you to pay for training in all of the many areas the modern marketers needs to know about, plus resources on how to handle all the different pieces of software you’ll need to be able to use to be an excellent ‘T-shaped’ marketer.
While affiliate marketers are generally able to join affiliate networks for free, merchants usually have to pay a fee to participate in the network. Affiliate networks usually charge an initial setup fee for each merchant and often a recurring membership fee. It’s also common practice for affiliate networks to charge merchants a percentage of the commissions paid to affiliates. This percentage is known as an ‘over-ride’ and is payable on top of the affiliates commissions. But make no mistake about it, despite these fees, the benefits to the merchant for joining these networks is well worth the price. Here’s why…
Unfortunately, most people don’t really know what they’re doing. So they have to educate themselves. They need advice on which investments to make. That’s where a variety of products related to investing come in. Trading services, financial newsletters, trading systems… all different ways that show people how to invest successfully - whether it's basic budgeting and investing advice or advanced day trading strategies and speculative penny stock recommendations. 

Max Bounty is another most popular name of CPA Network for affiliate marketing programs. It facilitates a connection between the trusted and skilled affiliate marketers with veterans and high paying advertisers. The network offers various commission modules such as CPS, CPA, and CPL. It is designed for a minimum payout of $100, and its Recurring Affiliate Program offers 5% referral commission for 12 months.
Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results. This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
Additionally, TemplateMonster provides its partners with ready-made banners, plugins, widgets, showcases, and a number of other tools that affiliates can use for free. The progressive commission plan, life-long 5% cut for recurring affiliates, all-year-round active cookies, and a number of other advantages are delivered to the partners no matter when they join the program.
Avantlink is all about data, customization, and better understanding the relationship between the products you promote, how you go about marketing them, and making adjustments so as to better reap the benefits of your work. The Avantlink network is connected with hundreds of merchant partners to work with across different fields, so many different kinds of affiliate marketers may find options there.
Though it can take a while to build up enough cash to put a 20% down payment on an investment property (the typical lender minimum), they can snowball fairly quickly. The key here is to correctly project income and expenses in order to calculate cash flow (the free cash you can put in your pocket after all associated property expenses have been paid). However you have to be sure to include the cost of a property manager in your calculations unless you want to manage the property yourself. Even with a property manager, you may be required to make large repair decisions every now and then – so while this is not a 100% passive activity, you are not directly trading your time for money like traditional employment.
One great way to generate a passive income is through affiliate marketing. Now, this does depend on the size of your list. Yes, size matters when it comes to your list. Especially if you're looking to make some serious money and do it on autopilot. But, list-building takes time. It doesn't happen overnight. And you need to add value to your list or you become obsolete.
STEP 1 - Understand the whole spectrum first - Digital Marketing is an extremely broad vertical ranging from graphic design to web/app development to content experience and everything in between. At this stage, you’ll understand the objective of using one channel over the other or the combination of multiple channels based on the online behaviour of your target audience.
Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.
There are a wide range of business models and sub-niches inside of the larger pet health industry, so competition is relatively limited. There may be large players in the industry that are working all possible angles, but choosing a very specific angle will allow you to target it even better and take your portion of the massive $21 billion yearly revenue that’s available.
Just wanted to say that this was a great article and I’m working on the “rank-and-rent” model idea right now and recently purchased the “Playbook.”. I do wonder if you could share the name of your “$100 programmer” because the one thing I can say about all of this is how hard it is to find tech help, when you aren’t techie yourself, that doesn’t cost the Earth.
Roofstock – Investing in rental properties is one of those passive income ideas that can be extremely intimidating, especially when it comes to finding tenants. Roofstock lets you buy properties with as little as 20% down that already have tenants living in them. That means you start getting paid from the first day of your investment. You don’t even have to physically visit the properties!
Corbett is an experienced entrepreneur himself. Prior to Think Traffic, he has founded and ran a venture-backed startup in Sillicon Valley, as well as worked as a consultant for Fortune 500. His first blog, www.corbettbarr.com, attracted over 500,000 visitors in it’s first year. Now, Corbett runs a small publishing company caleed Insanely Useful Media, which is the business behind Think Traffic, Expert Enough, Traffic School and How To Start A Blog That Matters. He also advises high profile bloggers, including Leo Babauta of Zen Habits and Adam Baker of Man Vs. Debt.
But nowadays, there is so much opportunity if you search for brand-suitable domains and also keyword-rich or otherwise popular names on the myriad of new domain name extensions like .io, .at etc.  And I should know, because I’ve paid several domain squatters a king’s ransom to purchase these sorts of domain names in the last few years!  Continue reading >
While choosing the highest paying affiliate program, also pay attention to the payout methods and minimum amount. If Paypal is available and the minimum payout amount is reasonable and reachable, that’s great; otherwise, think twice before you start working with the program. Spending a year collecting the amount for your first payout is probably not your dream.

We’ll start at one of the widest niches — travel. Most people travel — to home, to holiday locations, on business trips, etc. The market is huge and, especially in 2019, is very attractive as more people become mobile and use a variety of travel services. You can earn money from this! If your website specializes in travel, various websites will be happy to work with you.
All articles are published under the name of one of our employees or are in a ghost-written format. However, if you’d like to be the author of the article, simply choose this option when placing your order (extra fees apply). It’s worth noting that if you choose to be the author, we’ll ask you to create a company email for us (e.g. [email protected]). We’ll also need an additional 10 days to complete your order.
20. AffiBank AffiBank is a private affiliate network where you can promote a wide range of products, form health related to crypto. It pays 75% commissions on every sale you make, via Paypal, twice a month. They add new products on a costant basis and include the “AffiBank School”, where affiliates access many tutorials to learn affiliate marketing. Furthermore, the AffiBank team helps affiliates succeed in their promotional efforts. Joining is free and includes a $10 bonus in your affiliate account.
I just started getting into dirt bikes.  They are SOO much fun!  Unfortunately, I’ve found it difficult to find good answers to the things I’m searching for  on newbie dirt bike topics.  For example, “How many CCs should I get for a kids bike?”  Or “What protective gear do most kids wear for dirt biking” or “What is the best beginner adult dirt bike?”  If you can answer those questions and create a helpful site answering them, it could be quite profitable.
Philosophy Photography Pizza Podcasts Poker Porsche Pottery Psychology Public Radio Exchange Q & A Qualitative Research Quilting Quotations Radio Controlled Vehicle Radiology Reader’s Digest Recipes Record Labels Relationship Rocketry Role Playing Games (RPG) RVs (Recreational Vehicles) Science Scrapbooking Sesame Street Sex Shoes Shopping Smoking Snowmobiles Soap Sociology Space Spirits Stamps Stanford Star Trek Star Wars Starbucks Statistics and Probabilities Streaming Music Student Affairs Supernatural and Paranormal Supernova Survival SXSW T-shirts Tarot Tattoo Tea Textiles Toyota Toys Travel Trivia True Blood Tweets Twilight UNC Chapel Hill Urban Video Violence Prevention Virtual Events Walmart Watches Water Weather Wharton Wildlife Wine Woodworking World of Warcraft Yoga Zombies Zoology

But nowadays, there is so much opportunity if you search for brand-suitable domains and also keyword-rich or otherwise popular names on the myriad of new domain name extensions like .io, .at etc.  And I should know, because I’ve paid several domain squatters a king’s ransom to purchase these sorts of domain names in the last few years!  Continue reading >
Mixergy is a website that publishes interviews and courses with successful entrepreneurs. It’s an amazing resource for anyone who wants to learn more about business and entrepreneurship. Mixergy is the only paid membership website on this list: monthly membership costs 25$/month and it’s a steal considering the quality of information they provide. I’m NOT an affiliate of Mixergy, by the way.

If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
13. FlexoffersFlexOffers.com is a premiere affiliate network that builds mutually profitable relationships between strategic, skilled, and trustworthy online publishers and a robust portfolio of 5,000+ popular advertisers spanning all verticals. With over 10+ years of experience in the affiliate marketing industry, they offer unparalleled customer service, an array of optimized data delivery tools, and fast and dependable payments proving that flexibility is the key to affiliate success. FlexOffers.com was recently ranked the eighth overall affiliate network in the Revenue+Performance Top 20 Affiliate (CPS) Network 2015 Blue Book survey.

Candidates with proven skills and professional certifications from online marketing certificate programs are often more likely to get paid more than the ones who are just starting their career without any certifications or proven practical skills. Companies are more likely to hire people with the right education, rather than those who have no previous experience or training. 

WARNING!!!  BE CAREFUL in choosing your site idea!  While I think there are millions of ideas that can work, I’ve also had the sad experience dozens and dozens of times of seeing someone who poured 6 months of effort into a site that really stood very little chance of succeeding.  The idea just wasn’t sound.  If you’d like some help with your niche site idea before you start, check out Project 24 where I teach you exactly how to build your site and use it to earn a living.  I’ve covered “picking a niche and domain name” in great detail.
How to Get Your Site Featured on the Biggest Blogs on the Web (83 Times in One Year  – This is an interview with Danny Iny from Firepole Marketing. Danny is known as “The Freddy Krueger Of  Blogging”. He got that name when he went crazy with guest posting and put up 83 guest posts in one year on top blogs. In this  interview, Danny shares his approach to guest blogging, and this is a must-see for everyone who wants to learn how to promote  their websites via guest blogging.
I had to get out. I actually had this random Facebook ad come up in my news feed (go figure) and it eventually led me to a webinar that taught on how to start an email marketing business (which is, by the way, the most profitable form of affiliate marketing – or ANY marketing for that matter). I listened through the whole 2 hours, completely mesmerized. By the end of it, I knew what I was going to be focusing on to help my family out of the pit of debt we were in and into a world free of financial stress. I didn’t know if it would actually work, but eventually it lead to EXCESS income!
Mixergy is a website that publishes interviews and courses with successful entrepreneurs. It’s an amazing resource for anyone who wants to learn more about business and entrepreneurship. Mixergy is the only paid membership website on this list: monthly membership costs 25$/month and it’s a steal considering the quality of information they provide. I’m NOT an affiliate of Mixergy, by the way.
When I purchase an existing online business, I look for cash flow over the past year and where the money comes from. I want the sources to be more passive so that it does not take a lot of my time. Also, typically I will make an offer that is 18 – 24 months of profit so that I know that I will get my money back within the next two years. I hope that helps!
If you create a website and have the top navigation bar be all the different types of lenses (wildlife lenses, sports lenses, portrait photography lenses, etc) and then make drop down menus for the different brands of cameras, you could create a site where people come, choose what brand of camera they have and what they want their lens to do and viola!  You have a page on your site that shows them the good, better, and best lens options at different price points.  This kind of site could be really popular and insanely useful.  That’s a recipe for success.
This affiliate network was created to help affiliates who specialize in dating find online merchants seeking promotion for their products or services. Love Revenue promotes such brands as NextLove and Victoria Milan, to name a few. The amount of money you get will depend on the number of sales you make within 30 days; you can earn at least €70 for up to 9 sales. Take into consideration the fact that Love Revenue is also among the affiliate programs that use PayPal.
How to monetize this site: I would definitely go the route of the online course.  Make a four month marathon bootcamp.  When people buy your online video training, they get the videos of you showing them how it’s done.  As an email course, you can set this up so they get email reminders when they are on day 20 what their running schedule should be, etc.  You could earn money in a lot of different ways with this site.  It would be excellent for sponsorships, but also Amazon affiliate sales and video courses.  Heck, even an eBook could be really good for this niche.  The door is wide open.
It’s very complicated to figure out what you need to get voice, data, and texting back on your phone in another country without racking up huge bills.  Each country is different.  Some countries you need to get a local SIM, some countries you just need to call your cell provider and turn on international data, some countries just don’t have good enough service to make it reasonable to use a phone, etc.
Just starting to educate myself and do the research to determine if this whole “selling on Amazon” thing is something I would want to pursue, so I’m as new and green as they come!! I have learned a tremendous amount already from reading your blogs and watching some of the videos and I just have to decide if purchasing the JS tools is the best route for me.
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