STEP 1 - Understand the whole spectrum first - Digital Marketing is an extremely broad vertical ranging from graphic design to web/app development to content experience and everything in between. At this stage, you’ll understand the objective of using one channel over the other or the combination of multiple channels based on the online behaviour of your target audience.
With around 50,000 courses available on topics such as video filming, production and editing from beginner to advanced levels, website design using various content management systems (Wordpress, Joomla, Drupal, etc) technical web development, graphic design, photography, 3D and animation, much of the content is marketing-focused even when it doesn’t fall into the Marketing category.
Almost all of these ideas require starting a personal blog or website. But the great thing about that is that it's incredibly cheap to do. We recommend using Bluehost to get started. You get a free domain name and hosting starts at just $2.95 per month - a deal that you won't find many other places online! You can afford that to start building a passive income stream.
If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
A good example of a datafeed website is a comparison shopping website. Such websites provide users with an opportunity to compare various products according to certain characteristics. Having made their choices, users will likely follow the affiliate link on the website. Basically, affiliate programs provide datafeed websites with links and other ready-made promotional tools (e.g., product images) in exchange for paying a certain reward for every purchase made via the affiliate link.
You could start a niche website about a specific breed of cat. Another option could be a YouTube channel reviewing dog chew toys. Or you could start an authority site about caring for exotic birds. You could also go offline with your niche business by starting a pet sitting service. Pet owners in some cities are willing to pay up to $100 per day for reliable pet sitters.
If you’d prefer to skip the startup phase, you might want to buy a blog that’s already built and earning revenue. This is actually pretty easy to do as a lot of people start blogs, and then get bored with them. Getting a blog going is a labor-intensive process, and it’s not uncommon for people to give up before they’ve reached their full potential.
This learning path will teach you the basics of digital marketing with nearly 20 hours of free curriculum. Users have leveraged this course to help improve their foundational knowledge of online marketing and familiarize themselves with topics like marketing channels, defining and measuring metrics, as well as building and optimizing campaigns. This is the perfect course for anyone looking to get their feet wet with digital marketing.