Web analytics provides the data about website performance which serve as guidelines for improvement, making this a very important part of internet marketing. The chapter is focused on off-site and on-site web analytics, the reasons why you should use web analytics, as well as methods for measuring web analytics data, such as page tagging, click analytics, using software such as Google Analytics, etc.
Look for products in niches that have a gravity score of 20 or more. Write these down (note: Clickbank’s gravity score is a great measure of profitability because it tells you how many times a product was sold by an affiliate within the last week. For example, a score of 120 means 120 affiliates sold at least one item of the product in the last week).
When do you want to get started?  If you are just starting and have no audience then some of the programs may not accept your application to become an affiliate, while others will let you get set up in minutes.  If you want to get started straight away then make sure you’re applying for programs that are less restrictive. Generally the larger, network style places will enable you to get going quickly while specific niche programs may require you to have a certain audience size or characteristics.
If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
When you go shopping, do you use cash, your debit card, or a credit card? Instead, why not use a cash-back credit card and make money while you shop? It sounds contradictory, but Goudreau elaborates. "With a great cash-back card, you can make money when you spend money," she says. "The key is to keep your spending rates the same and pay your balance off in full at the end of every month. It's also important to pay your bill on time. That way, you're not paying interest or getting hit with any late fees, and any cash back you earn is pure profit.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
@Pooja, Jameeludeen, Alam, Nihal, Arun and Y.V.Ashalatha: We’re glad to know that this comprehensive guide on learing digital marketing has helped you. Thanks for your kind words of appreciation, our intial objective is met. We’d further like to help you groom you on leveraging digital marketing for your career and business growth. You can do that simply by registering for a FREE Live session: http://www.digitalvidya.com/dmo/.

Blogs are content-focused websites. However, they deserve special attention because they usually occupy one particular niche, be it a zero-waste lifestyle or DIY tutorials. Bloggers can put banners on their blogs or (what has proven to be more efficient) place links throughout their posts. They can also write about the sales they learn about beforehand, create posts about certain products/services they are using, or provide readers with special coupons and discounts. For instance, if you have a travel blog, you can give your readers information about saving on accommodation and provide them with an affiliate link or coupon for hotel bookings.
If you’ve ever wanted to start a business online, you already know the benefits of taking an internet marketing course, even though you’ve probably never thought about it. Getting started without any idea how to go about marketing your site is difficult, and nobody tells you up front what all comes with running on online business. Nobody tells you how important proper marketing can be. This is where internet marketing courses come in.
Frankly, I do not care whether there is a site on the same topic as one I’m building.  My most profitable website is a photography website.  Not any specific niche of photography.  Just photography in general.  Guess what?  I wasn’t the first photography site.  There are hundreds of thousands of sites about photography!  It really doesn’t matter.  Even if someone else has a “better” site than mine, some people will identify with me, like the way I write better than other sites, will find my site first, etc.  You don’t have to be the only one in a niche to make a site work.  Not at all!  In fact, I have had more success building sites in busy niches than in empty ones.  The fact that people are there means there are potential customers and visitors there.
Hello, I just read your post. I am a public school teacher and I am trying to create additional income. I enjoyed your article because it provided some good information. I can’t help but think that you should get someone to help you edit your material for grammar mistakes. Please don’t take offense to this, I just think it would help your writing be more professional and polished.
Each of the types of internet marketing strategies and activities is explained in terms of definition, important concepts and practices that could be used to leverage your website to a new level. While search engine marketing is focused on paid advertisings programs such as Google AdWords and Bing Ads, and different kinds of search engine marketing (SEM) campaigns, learning the basics of search engine optimization (SEO) is going to help you with understanding some of the free methods that can be used to increase a website’s organic position. When it comes to social media marketing, besides the definition of the concept and recommended social media platforms, you will also learn how to develop a social media marketing strategy.
The T-shaped marketer needs many skills, which once would not have been needed for marketers but are now key to being able to perform their roles effectively. For example, knowing the basics of HTML is essential to my role, and I’d be useless without it. I’m no expert, and if you told me to code a website it would look like a dog's dinner (there are probably nine-year-olds that know more about CSS than me) but the point is that although it is not an area I specialize in, I know enough to have a basic comprehension and make tweaks when they are needed. Similarly, I’m no Photoshop wiz, nor am I a master of InDesign, but being able to use these design tools is essential to my role and so, I need to know how to use them.
I had to get out. I actually had this random Facebook ad come up in my news feed (go figure) and it eventually led me to a webinar that taught on how to start an email marketing business (which is, by the way, the most profitable form of affiliate marketing – or ANY marketing for that matter). I listened through the whole 2 hours, completely mesmerized. By the end of it, I knew what I was going to be focusing on to help my family out of the pit of debt we were in and into a world free of financial stress. I didn’t know if it would actually work, but eventually it lead to EXCESS income!

Betterment – Betterment was the first robo-advisor to launch, almost ten years ago. They’ve automated the entire investing process, so all you have to do is watch your portfolio of assets grow (over the long run, of course). They do charge a .25% annual fee of your account total, so if you’ve got $100,000 that’s being managed by Betterment, you’ll pay just over $20 per month.
These websites can either be dedicated to one topic (e.g., world news) or look more like an online magazine with dozens of topics. They provide regular content (articles, columns), and can profit from placing affiliate banners and ads on their pages. In addition, they may provide so-called sponsored content that revolves around an affiliate product/service or includes links to the texts themselves. For instance, links can be added to articles that contain certain lists — e.g., “5 Best Coffee Shops in Toronto” or similar.
Appeal to a target audience through offering regular newsletters about the service or product only you can provide. Offer some free advice on marketing or tips on business-related tools. Offer the first part of a how-to e-course free to generate traffic. Through brief, yet constant contact, your blog becomes invaluable to your audience. Don’t be timid in offering a bit of free advice to build a dedicated audience.
"For long-term savings, investing in low-cost index funds is the ultimate passive strategy," Goudreau says. "As legendary investor Warren Buffett recently told CNBC’s On the Money, 'Consistently buy an S&P 500 low-cost index fund. I think it's the thing that makes the most sense practically of all time.' By not picking individual stocks and, instead, buying a low-cost fund that tracks the market, you pay less in fees and take less of a risk. Then you can sit back and watch your money grow over time."
Our favorite platform for this is RealtyMogul because you get the flexibility to invest as little as $1,000, but can also participate in REITs and private placements – typically not offered to the public. Investors can fund real estate loans to gain passive income or buy an equity share in a property for potential appreciation. Their platform is open to both accredited and non-accredited investors.
Came here with a preconceived notion but left with totally different mindset. Was wondering when looking at searches per month what would be the minimum you would consider? I feel you are going to say depends on niche. Second question, I have never thought of a directory site, how do you go about monetizing? Simply charging for a link? I have a bunch of decent domain but not enough time in the day it seems. Any advice greatly appreciated
When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital skills. This is also what our member content, in our guides focuses on too - starting with digital strategies and planning templates then more specialized marketing tactics like email marketing, social media, SEO, video and many more digital skills.
I really like that Danny has set the bar high for the content quality. On Firepole Marketing, you won’t find fluff that the internet is full of: instead, there’s a constant flow of   well written articles with practical ideas that you can apply to your business. Also, there are a lot of guest posts on Firepole Marketing, which provide many different perspectives and fresh ideas.
"Create your own products and services," financial blogger and life coach Michael Tamez tells Bustle. "Any company you could ever work for can replace you at any time. However, your individuality can never be replaced! I encourage you to explore your creative talents and abilities more. What are you good at? How can you monetize that talent and perhaps even build a business out of it? Have you experienced something extraordinary in your life, and because of it, have tons of knowledge and wisdom to share? ... Creating your own products and services can create steady streams of residual income, which pays you continuously, even when you're not working. Essentially, you bust your ass once and get paid for the rest of your life — even when you're sitting on the beach, sipping coconut rum. Just remember this: When you invest in your creative abilities, you become irreplaceable!"
Another way to generate passive income is to invest and be a silent partner in a business. This is very risky, but with risk comes the potential for high returns. For example, several years ago both Lyft and Uber were looking for private investors to invest in their companies. Today, they are worth billions - but you as an investor would only reap that benefit if they go public via an IPO, or get acquired. So, it's risky.

Do you want to earn $100, $1000 — or even more — on the side? You can start earning extra income today with the help of this list of ideas I’ve put together. Spend an hour or two each day working on items that are practical for you, and you can build alternative income sources to help you improve your financial situation  While many of the items on this list are passive income ideas, not all of them are. Some items require you to actively work for success.


Affiliate marketing is where a business rewards an affiliate for each visitor or sale that was bought by the affiliates efforts. The Amazon Associates program works by allowing website owners and bloggers to advertise/share products on Amazon earn a referral fee when people click through to those products and purchase. So it means having your own website.
This learning path will teach you the basics of digital marketing with nearly 20 hours of free curriculum.  Users have leveraged this course to help improve their foundational knowledge of online marketing and familiarize themselves with topics like marketing channels, defining and measuring metrics, as well as building and optimizing campaigns.  This is the perfect course for anyone looking to get their feet wet with digital marketing.

Codecademy is great for taking you through the basics of HTML and it really guides you through and holds your hand when you are starting out and code just seems confusing. Often free learning is okay but not the same quality you would get if you paid for it, but Codecademy is genuinely really useful and rivals paid tools for functionality. It does much more than just HTML, so if you want to take it further you can learn CSS, JavaScript and even PHP, Python and Ruby if you want.

Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.
Passive income is the Holy Grail for online marketers. It's automatic. Effortless. But, not at first. In the beginning, it's grueling. I liken this to doing the most amount of work for the least initial return. However, over time, as your passive income begins to increase, your reliance on an active income plummets. That's when the real magic starts to happen.
Google and other search engines give you a way to promote your business to someone who is looking exactly for the kind of solutions your business provides through Google search. In this section you need to focus on how to choose keywords, how bidding and auction works, how to create clear and concise ads, conversion optimisation and how to perform competitor research.
Once you are familiar with all the types of internet marketing and how you can benefit from each of them, it is time to develop your internet marketing strategy, and this chapter contains steps that will guide you through this process, including building your marketing framework, taking advantage of SEM, launching social strategy, building community, increasing traffic, increasing the number of conversion, analyzing feedback, etc.

I just started out with Affiliate Marketing (idea # 8) and it is not as easy as people make out to be. For me, the hardest part so far, is learning Search Engine Optimization (SEO) and driving traffic to my website. I’m only 3 months into it, but I am confident that the site will begin to generate some incom., I have to give it 6-9 months, so we’ll see.

When you go shopping, do you use cash, your debit card, or a credit card? Instead, why not use a cash-back credit card and make money while you shop? It sounds contradictory, but Goudreau elaborates. "With a great cash-back card, you can make money when you spend money," she says. "The key is to keep your spending rates the same and pay your balance off in full at the end of every month. It's also important to pay your bill on time. That way, you're not paying interest or getting hit with any late fees, and any cash back you earn is pure profit.


Another option: Consider starting your own real estate investment group. This is a great way to team together with other small investors, either via pooling your money together or simply by learning from eachother. According to Joseph Hogue, CFA from PeerFinance101.com, “The common bond in all real estate investing groups is that you help each other compete against the big money players to get the best returns.”
Thank for this extensive work. When you make extra money you need to think simple. First thing you should consider is whatever you do must be safe enough that you don’t lose your initial investment as well. Also, look at the ways you can reduce your costs. This could be car insurance savings or paying back expensive loans or card balances. Saving is making money as well.

Looking for ways to build financial wealth long-term without adding more work to your daily life? Residual income allows you to increase your fortune passively — meaning you’re earning cash while you eat, sleep, and brush your teeth. With the substantial increase of online platforms and opportunities, residual income is easier to achieve than ever before.


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Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.

As a digital marketer, you don’t need to be able to build a web page from scratch. It does help, though, to have a basic understanding of the fundamentals that make up the pixels and interactions you see on every screen. This free online class will teach you how to think like a designer and a developer, which can give you deeper context around your marketing initiatives.

Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.


Although there are a lot of social marketing channels, you need to focus on the top six, Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus (just because you don’t want Google to hate you!). Initially you should limit yourself to building profile pages, understanding how each network works and what are best practices. Every platform is unique in some way and following guides will be a good start.
Thank you, Daniel! There’s not a lot out there about niche ecommerce products, and we aim to help ecommerce sellers everywhere grow their businesses. To learn how to choose niche products to sell based on Google Trends, check out this article. Or, check out the Ecommerce Tips category of our blog, and you will find more ecommerce quick tips and lists!
Clickfunnel has a great affiliate program that pays anything from $30 to $500 per sale and one of the great features of it is the fact that it pays lifetime commissions. This means that you will earn commissions on every customer you refer as long as they are a Clickfunnels customer and buy their products. For example, if one of your customers that you referred a year ago bought a new program today, you’ll still earn a commission from that sale. Lifetime commissions are a great way to build a passive income source.
It’s very complicated to figure out what you need to get voice, data, and texting back on your phone in another country without racking up huge bills.  Each country is different.  Some countries you need to get a local SIM, some countries you just need to call your cell provider and turn on international data, some countries just don’t have good enough service to make it reasonable to use a phone, etc.
Another way to learn digital marketing is to learn it on the job. In some situations, it can be somewhat easy to get a job in the digital marketing field and then learn how things work. For example, you may take on an internship or an entry-level position that requires little to no experience. Although learning digital marketing on the job can certainly be helpful, especially if you’re a hands-on learner, most of the people miss out on the latest changes and strategies if this is the only way they are learning about digital marketing. Also, there are a lot of terminologies in this field; if you don’t learn what these terms mean from authorized sources or through your professional training, then you may end up making some unavoidable mistakes that could potentially set you back, or even worse: cost you your job.

12. Avangate Avangate is a player in digital commerce that you may not be familiar with. Avangate, backed by a cloud platform, focuses on online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. More than 4000 digital businesses in over 180 countries trust Avangate including Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky Lab, Telestream, Spyrix and CleverControl.
“Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity—be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34X since 20111 and nearly doubled since last year. The vast majority come from mobile—80% in Q4 2014.2″ quoted from google.
I am an English major and a herbalist with so many ideas and no extra income to fulfill them. I recently started renting my extra apartment in the attic with Airbnb. It’s amazing how fast I accumulated some money for few hours of work between guests. Now I want to persue all my dreams of opening an online herbal store, publishing my ebook of treating Ulcerative Colitis with herbs, blogs, and videos, and pretty much all of the ideas mentioned here. I will save this article as its really helpful for whomever needs some ideas… 

If customers are looking for a good deal, they will likely visit a coupon website. Such websites offer their users special discount codes (provided by eCommerce websites, of course). In exchange for users’ purchases, coupon websites get a reward. Coupon websites can be dedicated to a certain topic — e.g., coupons for travelling (hotel bookings, flight tickets, etc.).

Unfortunately, most people don’t really know what they’re doing. So they have to educate themselves. They need advice on which investments to make. That’s where a variety of products related to investing come in. Trading services, financial newsletters, trading systems… all different ways that show people how to invest successfully - whether it's basic budgeting and investing advice or advanced day trading strategies and speculative penny stock recommendations.


Excellent list. Shareasale has been my best performing from the list. Another strategy I’ve used is to contact individual companies and ask about their affiliate programs. Some companies run in-house affiliate programs, which means they have a select few affiliates that they work with. Such companies can be quite profitable to work with as you’ll be competing with way less affiliates.
Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
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​Udemy is an online platform that lets its user take video courses on a wide array of subjects. Instead of being a consumer on Udemy you can instead be a producer, create your own video course, and allow users to purchase it. This is a fantastic option if you are highly knowledgeable in a specific subject matter. This can also be a great way to turn traditional tutoring into a passive income stream!
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram -- here's a peek at the course catalog.
One of the most appealing options, particularly for millennials, would be #12 on your list (create a Blog/Youtube channel). The videos can be about anything that interests you, from your daily makeup routine (with affiliate links to the products you use), recipes (what you eat each day) or as you mention, instructional videos (again with affiliate links to the products you use). Once you gain a large following and viewership, you can earn via Adsense on YouTube.
First, the audience. You must assess how many visitors you have, and who those visitors are. What is your average visitor interested in? What are their needs and wants? You must know this to understand which brands will interest them. For instance, if you have a niche blog about traveling on a low budget, promoting Liquid Web or Sandals and Beaches will not bring you a profit; your visitors likely won’t be able to make a purchase there. Instead, becoming an affiliate for Travelpayouts would be a perfect fit.
When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital skills. This is also what our member content, in our guides focuses on too - starting with digital strategies and planning templates then more specialized marketing tactics like email marketing, social media, SEO, video and many more digital skills.

Residual income is often also referred to as, “passive” or “recurring” income. Indeed, money makes the world go ’round. What better way to earn money than through letting money work for you even while you sleep? Surely, no greater method is available or even imaginable. The key here is to work smarter, not harder. Industriousness is required and you should be prepared to be very persistent. A common method of steadily earning residual income is through royalties earned from a book, song composition, software, or mobile application. Types of recurring income are not limited to royalties. Here are ten methods to begin earning.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.


Hello Anthony…A very good post…I am a newbie and have managed to design my first health website which is http://www.healthspector.com, however I am confused as while reading and referring the affiliate marketing blogs expert says that health is a huge topic and one need to select sub niche in health. However I prepared the website keeping the whole broad health, fitness and weight loss topic in mind. Any suggestion for me!

Great article Glen! I wish I saw this when it came out 2 years ago! I recently bought a number of .com’s for a couple of the niche’s you covered here. That’s encouraging, as that particular niche still has some nice numbers and not as saturated as it seems. I’m also happy to hear you like the rank and rent model, and I think a couple of other projects are now going to go in that direction. Thanks for all your great material.

What do you want to earn? Is this just a little bit of side income on your hobby blog or are you trying to replace your full time income? If you’re trying to go big then you’re going to want to focus on more high-quality products with big commissions.  Maybe you will be building your site or blog around the specific product you want to promote, like a product review or comparison site.


Now that you’ve made it into the novice stage and started trying some initial experiments, it’s time to see what else you could be testing and experimenting with. The goal here is to keep expanding your understanding of the areas of marketing you want to get better at, and again, the only way to do that is to try to apply it yourself as you’re going.
Hey Neil – you continue to impress and I love you even more. I have a strong theory that 95% of what you need for SEO you can get for free through blogs and Moz and now Quicksprout. What’s rare is for everything to be grouped into an easy to use beautiful video series. I’m glad you used Brian Dean as well because he tends to give very actionable advice like you as opposed to that high level vague strategy stuff.
I’ve put together a free 7 day fast-start guide to earning your first dollar online. Go access this free affiliate marketing training. You’ll discover why internet marketing is by far the funnest and easiest way to earn passive income each and every month. Please note that I did not use the word ‘job’. There’s plenty of work involved but it will never feel like a job to you.
Blogging is still going to take work starting out. That path to $5,000 a month didn’t happen overnight but just like real estate development, it build up an asset that now creates constant cash flow whether I work or not. I get over 30,000 visitors a month from Google search rankings, rankings that will continue to send traffic even if I take a little time off.
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