As a digital marketer, you don’t need to be able to build a web page from scratch. It does help, though, to have a basic understanding of the fundamentals that make up the pixels and interactions you see on every screen. This free online class will teach you how to think like a designer and a developer, which can give you deeper context around your marketing initiatives.
Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
Have you heard of the digital skills gap? By 2020, it is projected that there will be 150,000 digital jobs available, but not enough digital marketing professionals to fill them. For those learning digital marketing, this offers a unique competitive advantage: You’re gearing yourself up for a career where demand exceeds supply. This is always a good move.
One of the best ways I ever saw total market share explained was by thinking of it like a giant pie and there’s only ever that much pie to go around. When you look at the JS data, you aren’t seeing a reflection of what you’ll get. For example, if there’s three sellers selling 300 units per month, if you join in, you’re not going to get 300 per month… you’re going to get 225 because your presence in the market has just reduced current demand by 25% for each of the current competitors. In the end, demand is only 900 units per month, regardless of how much supply there is. And in actuality, you’re more likely to do less than that as you might only take away 5% away from current competitors, earning yourself 45 sales per month.
This may be a method that is unusual. Drive traffic to your lens the same as you would your blog. Link to your lens on social media platforms, like Twitter. The more people that know about the lens, the more that are apt to visit and purchase. The lens can also be used to promote products on e-bay or CafePress. Write a short description of the product and its unique uses and sell away.
GetResponse specializes in software solutions for email marketing on a subscription basis. You can refer your website visitors to GetResponse via a banner or a link placed in your posts or articles. This can bring you one-third (33%) of the amount the user pays every month for the subscription. Your take can be from $4.95 to $54.45 per month depending on the plan the user chooses.
I actually used to rank #1 for a “best [PRODUCT TYPE]” keyword a few years back with around 50k monthly search volume – used to pull in 20k+ uniques/month at one point, all to one page. It was nothing but a long blog post; I monetised it solely through Amazon affiliate links and it made £400 – £500/month. Each of the products on the page were around £15 – £30.
STEP 1 - Understand the whole spectrum first - Digital Marketing is an extremely broad vertical ranging from graphic design to web/app development to content experience and everything in between. At this stage, you’ll understand the objective of using one channel over the other or the combination of multiple channels based on the online behaviour of your target audience.
eBay Partner Network works pretty much the same way that Amazon Associates does. You can encourage your users to follow the links to products placed on eBay and earn a commission if the user purchases the product within 24 hours. You get your earned commission fees every month, and they can reach 50-70% of the eBay commission, depending on the category. The Parts & Accessories and Fashion categories are the highest paying ones.
Network marketing, or multi-level marketing, seems to be on the rise. Companies such as Young Living Oils, Avon, Pampered Chef, and AdvoCare are all multi-level marketing companies. You can earn passive income through network marketing by building a team underneath you (often referred to as a down line.) Once you have a large team you can earn commissions off of their sales without having to do much.
A basic knowledge of html and Wordpress will add to your skills as a digital marketer and will make your life easier. You should have a basic understanding of common html tags, how a web page is treated by browser, usability best practices and more. In Wordpress you should be able to make forms, install plugins and make landing pages. Keep in mind that you do not need to learn these things like a pro and that there are lot of services and products available in the market which can help you crack your job with basic knowledge.
Ebay is another famous and easy to use affiliate website. You can earn money by directing people to register on Ebay or refer them to buy any item. To maximize your r=earnings, you can have your own website that sells the product(s) you are directing people to. For every product someone buys through your website’s link, you get commission and for every registration through your website, you get 25-30$.
You can find the high ticket affiliate programs here. By contrast, those could be super expensive items, but I haven't taken into account the percentage they pay. Would you rather make 60% of $100 or 1% of $60,000? Same thing! So what you promote really depends on your interest, but these two categories of affiliate programs are great for inspiration.
Little known fact about me is that I love a good game of airsoft on the weekends. Like in most cities, there is a group of about 200 people (mostly guys but there are some women who play) who get together every weekend to play. The airsoft guns are not anything like the tiny pump guns that kids buy at Walmart. These guys spend hundreds on their guns, more on camo, and even have radio comm and military style helmets. It’s serious to these guys.
If you’ve ever wanted to start a business online, you already know the benefits of taking an internet marketing course, even though you’ve probably never thought about it. Getting started without any idea how to go about marketing your site is difficult, and nobody tells you up front what all comes with running on online business. Nobody tells you how important proper marketing can be. This is where internet marketing courses come in.
We will NOT be held responsible for any search engine penalties your website may receive if you don’t follow search engine’s guidelines, including (but not limited) to spammy comments, heavy and spammy linking from guest posts, spammy guest blogging, publishing poor quality content with a sole intent to gain backlinks, buying or exchanging backlinks, etc.
Frankly, I do not care whether there is a site on the same topic as one I’m building. My most profitable website is a photography website. Not any specific niche of photography. Just photography in general. Guess what? I wasn’t the first photography site. There are hundreds of thousands of sites about photography! It really doesn’t matter. Even if someone else has a “better” site than mine, some people will identify with me, like the way I write better than other sites, will find my site first, etc. You don’t have to be the only one in a niche to make a site work. Not at all! In fact, I have had more success building sites in busy niches than in empty ones. The fact that people are there means there are potential customers and visitors there.
Pat’s story is interesting, since he wasn’t an experienced entrepreneur when he got into internet marketing. He was working in an architecture firm. He loved the work he did and didn’t have any intention of leaving, but unfortunately (well, fortunately), he was laid off when the economy went down. He still had to finish some project for the firm, though, so he wasn’t laid off immediately. Pat used that time to learn about online business. Using that new found knowledge, he created an e-book that sold well, and eventually started Smart Passive Income to teach other how they can make money online. Pat says that being laid off was the best thing that ever happened to him.
Teachable and Udemy are two of many, but these are the most prevalent, and they’re both intuitive and user-friendly. With Teachable, you have more control over your pricing and the look and feel of your course, but you don’t get a built-in audience. Instead you have to do all the marketing yourself. Udemy has a built-in base of students, but you don’t have as much control and they take more of your revenue.