The goal of this chapter is to introduce you to the topic and explain what internet marketing is. In order to fully grasp the importance of internet marketing in modern business, this chapter also features online marketing trends, supporting the fact that internet marketing is widely used and proven to be effective. Internet marketing, also called online marketing is divided into several groups, based on the media and platforms being used.
Self Publishing is mainstream today. When you purchase an eBook off of Amazon there’s a pretty good chance you’re buying a self-published book. Self-publishing is also ridiculously easy. I tried this a few years ago and couldn’t believe how simple the process was. To self-publish a book you’ll first need to write and edit it, create a cover, and then upload to a program such as Amazon’s Kindle Direct Publishing. Don’t expect instant success though. There will need to be a lot of upfront marketing before you can turn this into a passive income stream.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)
Each course is designed to be an interactive textbook of sorts, and consists of videos, projects, and quizzes to test your knowledge. They also provide a forum for people taking the course to use to interact with others taking the course as well, and allows you to chat, share ideas, and help each other succeed where some of you might be struggling. The course is accredited, and also provide official recognition when you succeed.
The average cost of a major kitchen renovation is over $15,000. Ouch! Yet, there are SO many ways to make a kitchen look beautiful for just a few hundred dollars. It’s actually something I’m doing right now in my own kitchen. I bought decorative posts for the island, I’m putting brick facade on front of the island, changing the backsplash, putting wooden decorative feet under the cabinets, putting in decorative corbels under the cabinets, adding under-cabinet lighting, and painting the cabinets. All of these things can be done for under $150 per project. A website just about inspiration for kitchen upgrades could be fantastic!
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram -- here's a peek at the course catalog.
Blogs are content-focused websites. However, they deserve special attention because they usually occupy one particular niche, be it a zero-waste lifestyle or DIY tutorials. Bloggers can put banners on their blogs or (what has proven to be more efficient) place links throughout their posts. They can also write about the sales they learn about beforehand, create posts about certain products/services they are using, or provide readers with special coupons and discounts. For instance, if you have a travel blog, you can give your readers information about saving on accommodation and provide them with an affiliate link or coupon for hotel bookings.
Ebooks are one of my favorite sources of passive income. Now, you can do this the simple way and just publish it on Amazon's KDP. Or, you can go all out and build yourself a book funnel. Book funnels are powerful, but they won't be fully passive. For example, if you do a free-plus-shipping offer for your ebook (converting it into a physical book), you'll need to create some one-time offers (i.e. extra training) and up-sells (i.e. an audiobook). But, a book funnel can be very powerful.
This step isn’t strictly necessary, but spending some time freelancing can advance your skills considerably. When you’re trying to help another company or person do what you’ve done on your own, it’ll expose areas that you aren’t as familiar with, and can help you round out your understanding of the skill. And if you’re able to find someone you can freelance for who’s more skilled than you are, they can point out areas for you to improve that you might have missed on your own.
Type of site: Just make this a niche site for the first several years. Don’t waste a ton of time making a podcast and an in-depth youtube channel. Make a few videos to show some setups but mostly just write blog posts. If you create a podcast episode today, nobody will listen to it again after a few months. Write blog posts that will last. There is no competition here, so don’t get bogged down with social media and crap. Just write!
How to monetize this site: I would definitely go the route of the online course. Make a four month marathon bootcamp. When people buy your online video training, they get the videos of you showing them how it’s done. As an email course, you can set this up so they get email reminders when they are on day 20 what their running schedule should be, etc. You could earn money in a lot of different ways with this site. It would be excellent for sponsorships, but also Amazon affiliate sales and video courses. Heck, even an eBook could be really good for this niche. The door is wide open.
The Coinbase Referral Program allows content creators (or anyone online) to earn a bonus for each successful referral registered to their account. Referrals are powered through links and require the new customer to sign up for a Coinbase account. If the referred individual initiates a buy or sell of $100, within 180 days of the account opening, both receive $10.
Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results. This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
In this course, I'll be showing you how to integrate analytics into your workflow, touch on the foundations of SEO, and look closely at creating your first text and display ads. We'll also explore the rapidly changing world of social media and video marketing. There I'll be giving you insights into each of the major platforms, along with helpful tips to make your campaigns a success. Together, we'll also look at e-mail marketing, content marketing, influencer marketing, and mobile marketing. Whether you're looking to start your own home-based business or working for a large corporation, you'll find the skills you need to connect with your customers online all in this course.
If you’re into fly fishing, or you think you might want to learn about fly fishing to start getting into it, fly tying could be a great sub-niche. You might think fishing is a very small niche, but did you know that more people will go fishing this year than play tennis or baseball combined? It’s a huge topic and fly tying doesn’t look to be too competitive. As fly tying requires a lot of different items that people could purchase online.
WARNING!!! BE CAREFUL in choosing your site idea! While I think there are millions of ideas that can work, I’ve also had the sad experience dozens and dozens of times of seeing someone who poured 6 months of effort into a site that really stood very little chance of succeeding. The idea just wasn’t sound. If you’d like some help with your niche site idea before you start, check out Project 24 where I teach you exactly how to build your site and use it to earn a living. I’ve covered “picking a niche and domain name” in great detail.
Jetradar is a flight metasearch website. Its purpose is to help users find the cheapest airline tickets available for a certain destination and date. Jetradar offers its affiliates 60% to 70% of its profit from every ticket sold via an affiliate link, which amounts to as much as 1.6% of the ticket price. You can use pre-made text links, banners, search forms, API and White Label for promotion purposes.
Venture capitalist Marc Suster has a blog post called “Is It Time For You to Earn or to Learn?” and I think that’s the exact scenario here, especially when you’re first starting out. I use none of those skills nowadays that I learned in college. It’s totally useless. As a matter of fact, the first job I got coming out of college was a dead-end job doing data entry, and my friend introduced me to Internet marketing, and that’s when I started learning everything.
This can be a little easier said than done, but if you have a large social media following, you can definitely earn money promoting a product or advertising for a company. You can even combine this with different marketing campaigns if you are an influencer and have your own blog (advertisement + affiliate income). This is how many bloggers make money! Again, it is not 100% passive but once set up correctly and then scaled, can be surprisingly lucrative.
Successful YouTubers choose a theme for their channel—ranging from humorous commentary to gardening. As you acquire subscribers to your channel, your number of views becomes more consistent, which in turn grows your residual income. While you’ll need to produce regular videos to maintain your following, a couple hours of filming and editing pales in comparison to the revenue you can generate with minimum effort.
Businesses leverage various digital channels, such as search engines, social media, email, and their websites to connect with current and prospective customers. At a high level, digital marketing refers to advertising delivered through these digital channels. This term covers a wide range of marketing activities, such as paid search, organic SEO, social media marketing, affiliate marketing, content marketing, video marketing, and so much more.