The T-shaped marketer needs many skills, which once would not have been needed for marketers but are now key to being able to perform their roles effectively. For example, knowing the basics of HTML is essential to my role, and I’d be useless without it. I’m no expert, and if you told me to code a website it would look like a dog's dinner (there are probably nine-year-olds that know more about CSS than me) but the point is that although it is not an area I specialize in, I know enough to have a basic comprehension and make tweaks when they are needed. Similarly, I’m no Photoshop wiz, nor am I a master of InDesign, but being able to use these design tools is essential to my role and so, I need to know how to use them.
Glen – another great article. Do you have any idea on the near me searches how that affects mobile searches? More specifically, when you use the near me tag does it rank higher when someone is looking on their mobile device when they have location services turned on? Would be nice if there was a way to capitalize on that. Plenty of great stuff in the article to get going on. Always have great ideas and it is much appreciated!
1. When gauging competition in terms of reviews you want to be looking at the top 10 sellers that come up organically, which you can quickly see using the JS Chrome Extension. The sponsored products are different, because any seller can bid on a search term and appear as a sponsored product in the Amazon search results (even products that just launched and have no reviews or sales yet).
For a subscription of $27 a month, the Online Marketing Institute (@OMInstitute) offers a range of courses on marketing topics, including comprehensive training on email marketing. With 21 video tutorials of around an hour each in length, it’s possible for you or your employees to learn everything from database segmentation and management through driving response and tracking results.

Generate online advertising revenue. In addition to selling items or services and participating in affiliate marketing, you can use your website or blog to make money by selling advertising space. If you have a highly-trafficked website and/or highly-involved regular readers, you have a way to attract advertisers for related products and have them purchase advertising space on your site. However, this advertising will have to be related to your website or blog in some way, otherwise your readers won't be interested.

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With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.

Candidates with proven skills and professional certifications from online marketing certificate programs are often more likely to get paid more than the ones who are just starting their career without any certifications or proven practical skills. Companies are more likely to hire people with the right education, rather than those who have no previous experience or training.


Fundrise – With a minimum investment of just $500, investors of all types can make crowd-funded real estate investments through Fundrise. This means you get the benefits of being a landlord without actually having to deal with owning or managing the properties yourself. Even though we own 2 rental properties, we recently began investing in Fundrise ourselves. We love it because there is no “accredited investor” requirement, making it far more accessible for the average person than the other two options below. Follow the link above to learn more, or read our full review here.
Either way, arm yourself with a powerful SEO monitoring tool like Monitor Backlinks and really get to work on improving the flow of organic traffic coming to you from search engines. I recommend this tool in particular because I use it myself (see below), plus it’s easy for newbies to navigate and is accessible to every affiliate thanks to its 30-day free trial.
Working as a nurse or a computer engineer for a salary are two examples of active income. In contrast, residual income is income from an investment that earns over the minimum rate of return. You get paid for work you completed once or are periodically overseeing. With residual income, you don’t have to be present or intricately involved to get paid.
Try going to our post: 20 Sites That Will Pay You to Read Books: https://wellkeptwallet.com/get-paid-to-read-books/. Even though editing is not what this post is about, there are several companies that might do book editing such as Kirkus: https://www.kirkusreviews.com/editing-services/get-started/marketing/?utm_source=google&utm_medium=cpc&utm_term=%2Bbook%20%2Bediting&utm_campaign=Editorial-ES I hope this helps and good luck on your book!
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
Pay-Per-Click is also considered as widespread and common affiliate agreement. Under this agreement, the affiliate marketers will get fixed rates depending on the number of clients who click on the links placed on the affiliate website that leads to the merchant website. Here a purchase is not necessary to earn commissions, all that has to be done is that the client clicks the link and stays at least thirty seconds on the merchant website. Regardless of what the visitor does on the merchant site, this will not affect the commission.
A few months ago I was in the market for a new desktop computer that could handle editing 1080p video.  I didn’t want a computer that could handle 1080p video.  I wanted a computer that could eat, chew, and spit out 1080p video.  I was tired of waiting for things to render.  So, I set out to find good computers for video editing.  What a mess!  Thousands of articles, thousands of opinions from computer nerds, and nobody simply told me the answer.  I just wanted a page that has good, better, best and then to SHOW ME in a practical sense what it is like editing video on that machine.   I spent days researching whether I should build my own computer (which would be a good topic in and of itself) or if I could find one for a decent price that did what I wanted it to do.

16. ReviMedia ReviMedia is an online lead generation network specializing in owned and operated campaigns for insurance, home services, and financial verticals, as well as exclusive advertisers campaigns both focused in the US and international markets. They also own their own proprietary lead management platform called Px.com which offers quality scoring of every lead and insights into performance by key demographic info. ReviMedia is extremely flexible to run campaigns with many different integrations. They pride themselves on their transparency with clientele as well as having flexible payment terms. ReviMedia also offers advertising partners access to their vast direct publisher network of over 2,000 publishers. They consider themselves a one-stop-shop.
For example, you can design digital products, like animal clipart or a downloadable wedding poem that could be printed by the customer. Your design could be resold thousands of times without needing to create each item or ship it. Once you create your digital product and list it on a site like Etsy or Ebay, the revenue flows in with little oversight.
You can find the high ticket affiliate programs here. By contrast, those could be super expensive items, but I haven't taken into account the percentage they pay. Would you rather make 60% of $100 or 1% of $60,000? Same thing! So what you promote really depends on your interest, but these two categories of affiliate programs are great for inspiration.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.

Estimate the property's costs and expenses. Say you find a property that isn't too expensive. You'll need to take into account the mortgage payments, the tax on your property, and the cost of repairs and upkeep. This can be difficult to do on your own, so it may be best to enlist the help of a professional in assessing the property and determining the potential expenses you'll face.[6]
Additionally, TemplateMonster provides its partners with ready-made banners, plugins, widgets, showcases, and a number of other tools that affiliates can use for free. The progressive commission plan, life-long 5% cut for recurring affiliates, all-year-round active cookies, and a number of other advantages are delivered to the partners no matter when they join the program.

Matcha: The market for Matcha tea has rapidly grown for brick-and-mortar stores in the last couple of years. With its incredible health benefits and matcha-exclusive tea bars popping up, it continues to be a long-lasting trend. When searching for a supplier, be wary of any cheap imitations. Matcha tea originates in Japan. China is now producing powdered green tea that is ‘Matcha-style,’ but, depending on the manufacturer, it can taste bitter. Be sure to do your research and ensure your supplier is offering quality products.


1. The batting cage idea is very risky. I’ve seen many of them close over the years and it is not anything close to passive income if you want to keep the business going. You have to continually promote it and target youth leagues, coaches, schools etc to catch all of the new players who grow up and want to play. I’ve played at probably 8 batting cages over the years and 7 of them closed.
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Behind the New Think Traffic Design (Results + How We Did It) with Chase Reeves – Think Traffic recently went through a complete redesign of the website, which increased their e-mail subscription  rates dramatically. In this interview, Corbett chats with the designer who helped them with that, Chase Reeves, who shares  how he developed the new design for Think Traffic.
Learn the steps of Internet analysis, if you want to learn Internet marketing for free. For anyone who knows the basics of social media, search engine optimization (SEO), Google news and website building blocks, then you can likely learn Internet marketing on your own. A big part of marketing is understanding your competitors, data and market analysis.
I know what you’re saying.  What if this idea sounds good to you, but you aren’t an expert?  What if you haven’t ever even run a marathon before?  Who cares!  Share with others as you learn and just be honest with people that you are learning too, but you want to share what you learn.  The Internet is full of self-proclaimed “gurus” so it’s refreshing to read a blog that is down-to-earth.

Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.

I think one thing to be careful of – for those planning to monetise via Amazon (which isn’t the best option in a lot of cases) – is that while logic dictates that going for premium product ($500+) makes more sense (due to a higher commission per purchase), I found this isn’t the case. I had an “Amazon affiliate site” in this price range a while back and I think I sold like 3 things the whole time. People seem quick to part with their cash online when something is £300 mark, they seem a lot more hesitant in my experience.

When I purchase an existing online business, I look for cash flow over the past year and where the money comes from. I want the sources to be more passive so that it does not take a lot of my time. Also, typically I will make an offer that is 18 – 24 months of profit so that I know that I will get my money back within the next two years. I hope that helps!


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In general, technology and gadgets is a highly competitive industry that doesn’t leave much room for the smaller guys (and gals) to make their way in and compete against the big dogs. However, there is one subsection of the technology industry that is taking off, with plenty of room for smaller competitors to make their way in and take a piece of the pie.


Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results. This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
Lending Club is a platform where you can lend your money to other people. You’re the bank. Each note is only $25, so you can invest $1,000 and lend money to 40 people. There are many grades of loan (from safest to riskiest) and investors earn, on average, between 5% and 7% annualized returns. For more information, check out Investing and Making Money with Lending Club Peer-to-Peer Lending and my real money Lending Club Portfolio.
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