Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
As for what should your sandbox be, you have a few options. The easiest is to start a blog. That’s what this site was started as: a sandbox for learning content marketing, and it only became my full-time job on accident. A blog is a perfect sandbox for learning digital marketing since you can test almost all of the tactics on it, it’s low-cost, and you’ll improve your writing in the process.
There are two characteristics that describe the variety of affiliate marketing programs out there: the types of offers and commissions. In today’s affiliate marketing the most popular types are game offers, casino offers, app offers, dating offers and nutra offers. The most in-demand commission types are CPA and CPI, but pay-per-click is also available through affiliate programs. Affiliate marketing programs, most of which are free to join, can also either be very general (for example Amazon Associates) or focused on highly specific areas such as Fitness, Beauty, Retail, Crypto and Travel.

Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
What do you want to earn? Is this just a little bit of side income on your hobby blog or are you trying to replace your full time income? If you’re trying to go big then you’re going to want to focus on more high-quality products with big commissions.  Maybe you will be building your site or blog around the specific product you want to promote, like a product review or comparison site.
Additionally, TemplateMonster provides its partners with ready-made banners, plugins, widgets, showcases, and a number of other tools that affiliates can use for free. The progressive commission plan, life-long 5% cut for recurring affiliates, all-year-round active cookies, and a number of other advantages are delivered to the partners no matter when they join the program.
Hi Anthony, YES, there are affiliate programs for plumbing and heating. Faucet.com and HomeDepot both have affiliate programs that you can join and earn a commission. Now, obviously, if customers need very specific parts only, this may be an issue. But, I know marketers that make a nice income using sites like the ones I mentioned and others. I would front it with your own website and build a following. These are things discussed within the Wealthy Affiliate program, how to build a website and earn money in something you’re passionate about. Check out Wealthy Affiliate. It’s free to join… Read more »
If you have a spare bedroom, you can find a roommate or list the space on AirBnB for travelers. Having a roommate is the more passive of the two, as being an Airbnb host will require more work in the form of turning over the room between stays. This is a super painless way to earn $500 to $1,000 a month without much effort – you may even be able to cover your mortgage payment with this extra income!

Great article Glen! I wish I saw this when it came out 2 years ago! I recently bought a number of .com’s for a couple of the niche’s you covered here. That’s encouraging, as that particular niche still has some nice numbers and not as saturated as it seems. I’m also happy to hear you like the rank and rent model, and I think a couple of other projects are now going to go in that direction. Thanks for all your great material.
PopAds is one of the most searched Pop-Under ad networks. It gives out one of the most lucrative Recurring Affiliate Programs wherein you will get an opportunity to refer publishers and advertisers to its full-fledged advertising network. Their service is super-fast, efficient and highly secure. The minimum payment for PopAds is $5 payment is done via Paypal, with a payment frequency is customised (request) or automatic.
great read as always glen, congrats on sharing your research. although i believe strongly in the “rank & rent” concept for local seo marketing, it is interesting that i watched an entire video today by a prominent local seo guru who says r&r sites are the worst possible business. i’m having trouble wrapping my head around that as it goes against what my gut believes but then again, he’s “been there done that” and i haven’t. anyway, i digress big time, great article.
Residual income, also called passive income, involves a steady source of income that does not come from an employer or contractor. This can include rental income or any other business dealing in which you do not actively participate in the business but still earn money from your initial work (like book royalties or certain types of stocks).[1] It's important to realize that even residual income takes a lot of time and effort to build, and isn't as simple as waiting for the checks to roll in.[2] Learning how to earn residual income can help you supplement your regular income and generate profits for the foreseeable future, as long as you put in the necessary work.
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Residual income is often also referred to as, “passive” or “recurring” income. Indeed, money makes the world go ’round. What better way to earn money than through letting money work for you even while you sleep? Surely, no greater method is available or even imaginable. The key here is to work smarter, not harder. Industriousness is required and you should be prepared to be very persistent. A common method of steadily earning residual income is through royalties earned from a book, song composition, software, or mobile application. Types of recurring income are not limited to royalties. Here are ten methods to begin earning.
Nice! I actually work at a security company. It’s probably a little more saturated because the sites that are ranking have huge budgets, and a few of the top ranking review sites are all owned by the same company (hooray fornetworks…). If anyone follows through and starts ranking home security sites, you should definitely get in touch! [email protected]
Adobe owns various tools for photo and video editing, vector design, etc. You can become an affiliate for Creative Cloud & Document Cloud, as well as for Adobe Stock. If you lead a new customer to Creative Cloud & Document Cloud, you will get either 85% of the customer’s first month or 8.33% of the one-time payment for the first year of the subscription. As for Adobe Stock, you can get $72 from every monthly payment or 8.33% of the price of a single purchase. On top of this, Adobe provides you with ready-to-use banners and text links.

Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.


Finding random websites on obscure topics sounds like a real pain, especially if I don’t even know what I am searching for! This is where a website marketplace like Flippa comes in handy. Flippa is a site where you can buy and sell websites. And the coolest part is that you can often see key information like the website’s URL, website traffic, monetization stats, and much more.


Produce interesting content. Once you've got your blog set up and your merchant/retailer/affiliate connection is established, you'll need to produce content for your blog. You should update your blog on a regular basis in order to keep readers interested and returning to your site. Some bloggers are comfortable with making new posts every day, while others make blog posts one to three times a week.[16] Find a schedule that works best for you and go from there.


Get the most bang for your buck (though technically it’s free, so not exactly!) with this course/challenge from Google. You’ll cover everything from the basics of digital marketing, fundamentals of SEO, search and display advertising, social media, basic analytics, video, and more. It’s one of the most comprehensive trainings out there, perfect if you’re looking for something all-encompassing on a single easy-to-use platform.
For example, you can design digital products, like animal clipart or a downloadable wedding poem that could be printed by the customer. Your design could be resold thousands of times without needing to create each item or ship it. Once you create your digital product and list it on a site like Etsy or Ebay, the revenue flows in with little oversight.

Wrike emphasizes online project management. Their system provides team members the ability to collaborate and plan using cloud-based approaches. The style can be a powerful way to get teams working effectively over large geographical distances. Wrike also presents itself well, making the service seem reliable and appealing right from the very beginning.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Not only do they provide a myriad of different online courses, they also have over 80 course languages to take them in, so people from all over the world can benefit from their services. All of the courses are available to download onto a smartphone or tablet so you can keep up with your studies no matter where you are, and give you the ability to learn and progress at your own pace.
Wrike emphasizes online project management. Their system provides team members the ability to collaborate and plan using cloud-based approaches. The style can be a powerful way to get teams working effectively over large geographical distances. Wrike also presents itself well, making the service seem reliable and appealing right from the very beginning.

Since then, many readers, students and not, have reached out and asked about how they can learn digital marketing. It’s a field that’s been ravaged by spammy information and bad ebooks, and it’s difficult to know where to start and what’s worth learning. I’ve been giving out some form of this advice for the last two years, so I figured it would make sense to organize it and provide it here, for anyone motivated enough to follow it. 
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