There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital skills. This is also what our member content, in our guides focuses on too - starting with digital strategies and planning templates then more specialized marketing tactics like email marketing, social media, SEO, video and many more digital skills.
​Self Publishing is mainstream today. When you purchase an eBook off of Amazon there’s a pretty good chance you’re buying a self-published book. Self-publishing is also ridiculously easy. I tried this a few years ago and couldn’t believe how simple the process was. To self-publish a book you’ll first need to write and edit it, create a cover, and then upload to a program such as Amazon’s Kindle Direct Publishing. Don’t expect instant success though. There will need to be a lot of upfront marketing before you can turn this into a passive income stream.
One word of advice, and something I intend to do once I have the money saved up, is to build or buy out property that can support apartments or townhomes. One tough mistake some people make is buying a pair of homes to rent out and they get a nice $2,000-$3,000 a month but that’s it. Buying a house is expensive and the rental prices keep lower income families from potentially coming to you with their money to rent. If you have an acre to work with (more or less is OK too) you should be talking to a contractor to build apartments or townhomes. You will make a little less per unit BUT your audience grows significantly because now you can have college students, single parents, older folks, etc. all able to afford your rental units AND instead of capturing one $1,000-$1,500 a month payments, you can probably charge $700 a month per unit (or more, depending on the market) and build maybe 3, 4, 5, 10 units for the price of a home or two and now you’re making something like $2,100-$10,000 a month. It all depends on what you have to invest but if you’ve got $250,000+ I’d highly suggest you talk to a bank/investor that can get you in touch with a good contractor to build on a property and get permits and take out a matching $250,000 loan (I’ve read that $500,000 is plenty to build a good amount of apartments to start) and you can fill up your apartments and make a killing every month. You’ll have more tenants to deal with but if you’re competitive with your pricing you won’t have a hard time keeping tenants or replacing them.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like:
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The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.

Get the most bang for your buck (though technically it’s free, so not exactly!) with this course/challenge from Google. You’ll cover everything from the basics of digital marketing, fundamentals of SEO, search and display advertising, social media, basic analytics, video, and more. It’s one of the most comprehensive trainings out there, perfect if you’re looking for something all-encompassing on a single easy-to-use platform.
In this course, I'll be showing you how to integrate analytics into your workflow, touch on the foundations of SEO, and look closely at creating your first text and display ads. We'll also explore the rapidly changing world of social media and video marketing. There I'll be giving you insights into each of the major platforms, along with helpful tips to make your campaigns a success. Together, we'll also look at e-mail marketing, content marketing, influencer marketing, and mobile marketing. Whether you're looking to start your own home-based business or working for a large corporation, you'll find the skills you need to connect with your customers online all in this course.
Another great thing about Amazon affiliate program is that you will have a choice of promoting products that interest you. You can promote the products by writing reviews or articles about the products. The earning potential in Amazon affiliate program is unlimited. Unlike other companies where you will earn by promoting a single product, Amazon offers you with a unique link that earns you a commission each time a customer purchases any product from the site.

We certainly can’t promise that your idea will succeed.  Your success will depend on your effort and skill.  But having built MANY successful niche sites, and earning a full time income online for the last 5 years, I have enough experience to tell you things at the start of your journey that can save you thousands of hours and missed opportunities later on.


UPDATE: I created SoundProofExpert.com and wrote just seven articles on it.  I got distracted and never finished the site.  I usually like 50 articles on a niche site.  Anyway, 1.5 years later, the site started earning $400/month in passive income from just SEVEN ARTICLES!  We gave the site away as a contest on the Income School Youtube channel.  Watch this video on our Youtube channel to see all of the details of this site–how much traffic we got, how long it took to get traffic, and all the earnings.  We reveal everything about that project in the video.  Oh, and be sure to subscribe to Income School!


The only issue I see with Clickfunnels so far is the fact that everything seems a little bit confusing at some times and most of the people will get this vibe the moment they land on the Clickfunnels’ home page. Too much text, too many programs that offer the same thing and sometimes too many offers and emails after you become a member of any of their programs or tools.

There is a specific tax definition of passive income, known as “passive activity” to the Internal Revenue Service. Passive income is any income you make without actively working or are materially involved. The IRS defines it as any rental activity or any business in which the taxpayer does not “materially participate.” Nonpassive activities, or active activities, are businesses in which the taxpayer works on a regular, continuous, and substantial basis.
Obviously with such a hugely valuable niche where people will be spending on average around $30,000 to $60,000 on a boat, there will be tons of information and reviews available, right?  Wrong!  In fact, MOST of the boats that I was interested in had zero reviews to be found anywhere on the internet.  Zero.  And all the manufacturers showed was a few pictures, sometimes a sales video, and an abbreviated spec sheet.  That’s it.  I scoured the internet for unbiased reviews of boats and did not find anything helpful at all.
Let’s say you just decided to sign up for the Chase Sapphire Preferred® card. Once you had the card in hand, you could begin using it for purchases and earning cash back for every swipe. For every dollar you spend on regular purchases, you’ll get 1 percent back in the form of rewards. For dining and travel purchases, on the other hand, you’ll score a smooth 2 percent back.

There are many other networks like Quora, Linkedin, Quikr, Pinterest etc., which have their own ad bidding dashboards. You should definitely try these out if your target audience is on these networks. Keep in mind that all these networks are unique and solve different problems for their audience. If your target is people engaged in creative hobbies, try Pinterest, but if your target is business people, focus on Linkedin. You can start by reading case studies for ad clients on these platforms on their official websites. Here are some:


I know this from experience. Three years ago I was a struggling affiliate marketer, bouncing from offer to offer (playing a game of what I call “affiliate pinball”). Today I make a full-time income from diverse passive income streams: sales of affiliate products, sales of my own products, and Adsense revenue (my Adsense revenue alone topped $2,000 last month). And it’s all because I focus on serving the needs of a niche audience.
Corbett is an experienced entrepreneur himself. Prior to Think Traffic, he has founded and ran a venture-backed startup in Sillicon Valley, as well as worked as a consultant for Fortune 500. His first blog, www.corbettbarr.com, attracted over 500,000 visitors in it’s first year. Now, Corbett runs a small publishing company caleed Insanely Useful Media, which is the business behind Think Traffic, Expert Enough, Traffic School and How To Start A Blog That Matters. He also advises high profile bloggers, including Leo Babauta of Zen Habits and Adam Baker of Man Vs. Debt.
My goal with this site is really only to write about 25-30 pages with information as I learn about boats and do customizations to my boat.  I’m also adding a forum.  Forums seem to be very popular with boat owners so I’m anxious to have others generate content for me.  I don’t have huge plans for this site, but I’m sure it will bring in a few thousand a month if I don’t fizzle out.  This is going to be my fun project for the next little while. 

All written content on this site is for information purposes only. Opinions expressed herein are solely those of AWM, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.
In short, both the affiliate marketer and the merchant will benefit in this program as the merchant will sell more goods and the affiliate marketer will get a commission for every product bought through his/her website.  Many affiliate marketers earn a nice monthly income from selling other peoples’ products!  Later, YOU TOO could be producing your very own products and collaborating with one of the top 10 affiliate programs below to enlist an army of bloggers and website owners to help you become financially free.
3. Wide Markets Wide Markets Ltd, provides a unique cross-channel advertising solution for eCommerce businesses. The company owns Wide Markets Media™ , Wide Markets Fashion™, Wide Markets eTickets™ and Wide Markets eStores™. Advertisers can sell their goods and services through the native products created by Wide Markets, receiving outstanding User-Values. In the other hand, publishers benefits from a native method to monetize their online assets finding higher conversion rates. The company supports the Performance Marketing Association and is an active Champion Member.

Not only does learning digital marketing and getting your digital marketing training certification put you ahead of the competition when it comes to landing a role in general, but it can also lead to an increase in salary. According to the Bureau of Labor Statistics, the average American salary is $44,564 annually. According to Glassdoor, however, the average American digital marketer makes $71,127 annually. This is just the average base pay and does not include annual bonuses or other perks.


Appeal to a target audience through offering regular newsletters about the service or product only you can provide. Offer some free advice on marketing or tips on business-related tools. Offer the first part of a how-to e-course free to generate traffic. Through brief, yet constant contact, your blog becomes invaluable to your audience. Don’t be timid in offering a bit of free advice to build a dedicated audience.
Codecademy is great for taking you through the basics of HTML and it really guides you through and holds your hand when you are starting out and code just seems confusing. Often free learning is okay but not the same quality you would get if you paid for it, but Codecademy is genuinely really useful and rivals paid tools for functionality. It does much more than just HTML, so if you want to take it further you can learn CSS, JavaScript and even PHP, Python and Ruby if you want.

UPDATE: I created SoundProofExpert.com and wrote just seven articles on it.  I got distracted and never finished the site.  I usually like 50 articles on a niche site.  Anyway, 1.5 years later, the site started earning $400/month in passive income from just SEVEN ARTICLES!  We gave the site away as a contest on the Income School Youtube channel.  Watch this video on our Youtube channel to see all of the details of this site–how much traffic we got, how long it took to get traffic, and all the earnings.  We reveal everything about that project in the video.  Oh, and be sure to subscribe to Income School!

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