Knowing where your organization is currently 'at' in terms of digital marketing and discovering the next steps to improve this can be really helpful to businesses no matter how basic or advanced their current use of digital marketing. Our free interactive benchmarking tool will do just that. You have to be a member to access it, but free members can still use it once to see where they rate and how they can improve.  Premium members can use it as often as they like.
If you’re into fly fishing, or you think you might want to learn about fly fishing to start getting into it, fly tying could be a great sub-niche.  You might think fishing is a very small niche, but did you know that more people will go fishing this year than play tennis or baseball combined?  It’s a huge topic and fly tying doesn’t look to be too competitive.  As fly tying requires a lot of different items that people could purchase online.
UPDATE: I created SoundProofExpert.com and wrote just seven articles on it.  I got distracted and never finished the site.  I usually like 50 articles on a niche site.  Anyway, 1.5 years later, the site started earning $400/month in passive income from just SEVEN ARTICLES!  We gave the site away as a contest on the Income School Youtube channel.  Watch this video on our Youtube channel to see all of the details of this site–how much traffic we got, how long it took to get traffic, and all the earnings.  We reveal everything about that project in the video.  Oh, and be sure to subscribe to Income School!
Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights, which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. There are 5 free courses:
Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
Given the growth in the sharing economy, your junk can start to pay for itself. For example, if you have some awesome vintage furniture inherited from your grandmother sitting in a storage unit, you can rent this out to photographers for their “styled shoots” which are becoming all the rage. If your furniture is more modern but you still can’t bear to get rid of it – perhaps a home stager will be interested.
We certainly can’t promise that your idea will succeed.  Your success will depend on your effort and skill.  But having built MANY successful niche sites, and earning a full-time income online for the last 5 years, I have enough experience to tell you things at the start of your journey that can save you thousands of hours and missed opportunities later on.
As an affiliate for Boatbookings, you will receive 20% of their revenue - effectively meaning your commission will be about 4% of any sales from your referrals.  You also receive 10% of any commissions Boatbookings make on repeat customers who were your referrals. They do have a minimum charter value of 3,000 ($/€/£/etc) before commissions are earned.

It’s not just the little guys like me who are being squeezed by the constant updates. Even YouTube’s top creators have expressed frustration with changes to the YouTube monetization platform. It’s constantly changing and evolving, so you must be willing to adapt. Plus, it helps having a blog so you’re not relying on a single platform or your income.

What you must be careful to avoid is spending all your time reading and thinking up new experiments and not spending enough of your time implementing and testing them. Many of these experiments will require iteration and patience, and it’ll be tempting to look around for quick wins instead. You’ll have to avoid that temptation and stick to the plan if you want to learn.
However, this comes back to the old discussion of pain versus pleasure. We will always do more to avoid pain than we will to gain pleasure. When our backs are against the wall, we act. When they're not, we relax. The truth is that the pain-versus-pleasure paradigm only operates in the short term. We'll only avoid pain in the here and now. Often not in the long term.
Glen – another great article. Do you have any idea on the near me searches how that affects mobile searches? More specifically, when you use the near me tag does it rank higher when someone is looking on their mobile device when they have location services turned on? Would be nice if there was a way to capitalize on that. Plenty of great stuff in the article to get going on. Always have great ideas and it is much appreciated! 

SEO is one of the main techniques of digital marketers. While it is not essential that SEO can work for every business, but it can prove to be an edge for many of them. You should have an understanding of Keyword Research, Onpage optimisation, Offpage optimisation, building backlinks and Google’s webmaster tools. Don’t jump in and try to learn every bit of it in the beginning; learn other methods as well and choose in the end where you want to go deep.
This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you.
Register a domain and get on it!  You can review all of the current offerings by simply buying them on Amazon, testing them out for a month, and then returning them before your return window ends.  I personally don’t have any problem doing this because it means that I’m going to send TONS of traffic to Amazon, so I think it’s in their best interest.
I've taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
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Codecademy is great for taking you through the basics of HTML and it really guides you through and holds your hand when you are starting out and code just seems confusing. Often free learning is okay but not the same quality you would get if you paid for it, but Codecademy is genuinely really useful and rivals paid tools for functionality. It does much more than just HTML, so if you want to take it further you can learn CSS, JavaScript and even PHP, Python and Ruby if you want.
Each of the types of internet marketing strategies and activities is explained in terms of definition, important concepts and practices that could be used to leverage your website to a new level. While search engine marketing is focused on paid advertisings programs such as Google AdWords and Bing Ads, and different kinds of search engine marketing (SEM) campaigns, learning the basics of search engine optimization (SEO) is going to help you with understanding some of the free methods that can be used to increase a website’s organic position. When it comes to social media marketing, besides the definition of the concept and recommended social media platforms, you will also learn how to develop a social media marketing strategy.
On the topic of Google, Google Digital Garage is great for beginners wanting introductory fundamentals of different marketing channels. They offer free online starter courses on search, social media, mobile etc. and many more in their library of topics. These are only a starting point and more advanced training will be needed to specialize in any marketing channel.
If you’re going to promote Wix, it’s important to think about the limitations too. The builder is fantastic for creating beautiful sites. But, you don’t get access to the same range of plugins that you find on WordPress. As a result, it can be tough to replicate some functions. Perhaps you might compare multiple website builders on your site? There are plenty to choose from, with their own advantages and disadvantages.

The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)

Just starting to educate myself and do the research to determine if this whole “selling on Amazon” thing is something I would want to pursue, so I’m as new and green as they come!! I have learned a tremendous amount already from reading your blogs and watching some of the videos and I just have to decide if purchasing the JS tools is the best route for me.
With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.
Generate online advertising revenue. In addition to selling items or services and participating in affiliate marketing, you can use your website or blog to make money by selling advertising space. If you have a highly-trafficked website and/or highly-involved regular readers, you have a way to attract advertisers for related products and have them purchase advertising space on your site. However, this advertising will have to be related to your website or blog in some way, otherwise your readers won't be interested.
BTW, I think the whole “near me” thing would work pretty well for terms like “chinese food near me”, “pizza places near me” etc., as you could monetise with JustEat/HungryHouse affiliate links (pretty sure they have them?) – e.g. someone searches for “chinese food near me”, hits your site, and sees something along the lines of a “XX chinese restaurants currently deliver to you. Order now at JustEat!” either as a pop-up or before the actual listings themselves.
Though it can take a while to build up enough cash to put a 20% down payment on an investment property (the typical lender minimum), they can snowball fairly quickly. The key here is to correctly project income and expenses in order to calculate cash flow (the free cash you can put in your pocket after all associated property expenses have been paid). However you have to be sure to include the cost of a property manager in your calculations unless you want to manage the property yourself. Even with a property manager, you may be required to make large repair decisions every now and then – so while this is not a 100% passive activity, you are not directly trading your time for money like traditional employment.
Frankly, I do not care whether there is a site on the same topic as one I’m building.  My most profitable website is a photography website.  Not any specific niche of photography.  Just photography in general.  Guess what?  I wasn’t the first photography site.  There are hundreds of thousands of sites about photography!  It really doesn’t matter.  Even if someone else has a “better” site than mine, some people will identify with me, like the way I write better than other sites, will find my site first, etc.  You don’t have to be the only one in a niche to make a site work.  Not at all!  In fact, I have had more success building sites in busy niches than in empty ones.  The fact that people are there means there are potential customers and visitors there.
However, what if you make a website about traveling with a cat?  You could recommend cat carriers, devices to keep them cool in a car, etc.  Search on Amazon to see what type of product you could recommend to people, but then make the website helpful to pet owners who want to travel.  Answer questions and give good tips.  Then mention products in articles that could help them too.

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Build a list in a particular niche and tell them stories. Create a bond. Build a relationship with them. It's important. Then, when you've created a bit of culture, start marketing affiliate products or services to them that you think they might like. Just be sure that you personally vet out whatever it is that you're selling to avoid complaints if the product or service falls short.


Came here with a preconceived notion but left with totally different mindset. Was wondering when looking at searches per month what would be the minimum you would consider? I feel you are going to say depends on niche. Second question, I have never thought of a directory site, how do you go about monetizing? Simply charging for a link? I have a bunch of decent domain but not enough time in the day it seems. Any advice greatly appreciated


I think one thing to be careful of – for those planning to monetise via Amazon (which isn’t the best option in a lot of cases) – is that while logic dictates that going for premium product ($500+) makes more sense (due to a higher commission per purchase), I found this isn’t the case. I had an “Amazon affiliate site” in this price range a while back and I think I sold like 3 things the whole time. People seem quick to part with their cash online when something is £300 mark, they seem a lot more hesitant in my experience.
This kind of site would be seasonal to some extent because it would obviously be more visited during the summer; however, some places in the world have summer most of the year.  Also, a seasonally-active site could actually be a good thing for someone wanting to do more business during that time.  For example, a school teacher who is not working during the summer.
That’s a nice read! I love your many tangible ways mentioned to make passive income unlike certain people trying to recruit others by mentioning network marketing and trying to get them to join up and sell products like Amway, Avon, Mary Kay, Cutco or 5Linx. People get sucked into wealth and profits and become influenced joiners from the use pressure tactics.
If you have started looking for affiliate programs for the first time, you are ready to make a profit out of your website. Such programs are among the most simple and efficient ways to make a living online. To ensure that we are on the same page about affiliate programs, let’s clarify what they are. Affiliate programs allow you to earn a profit by posting links or placing other affiliate tools that lead to other online merchants (such as Jetradar.com) and encouraging users to act in a certain way. For instance, to buy something, such as a flight ticket, or to complete a task — subscribe, create an account and so on.
Successful YouTubers choose a theme for their channel—ranging from humorous commentary to gardening. As you acquire subscribers to your channel, your number of views becomes more consistent, which in turn grows your residual income. While you’ll need to produce regular videos to maintain your following, a couple hours of filming and editing pales in comparison to the revenue you can generate with minimum effort.
This course takes you through the basics of this powerful but often intimidating design program. Over 11 hours of content split up into 105 lectures take you through your first steps right up to more advanced features. Plus the author has included more than 2GB of work-files so that you can work alongside him as he teaches you the ins and outs of this powerful desktop publishing software!
It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Do you want to earn $100, $1000 — or even more — on the side? You can start earning extra income today with the help of this list of ideas I’ve put together. Spend an hour or two each day working on items that are practical for you, and you can build alternative income sources to help you improve your financial situation  While many of the items on this list are passive income ideas, not all of them are. Some items require you to actively work for success.
There are plenty of websites on the internet that offer digital marketing courses for free. You can sign up on those sites and learn digital marketing through various courses and programs. Those courses can help you develop the understanding for the field and get a certificate as well, but they are not as authenticated as professional certificates and tend to have low completion rates. These free courses don’t usually offer any interactive projects, practical hands-on learning, or live lectures. Although some of these free courses can help you get your feet wet, if you’re serious about learning digital marketing, you’ll need professional training with a certified online education program. As the old adage goes, you typically get what you pay for.

Solvid uses reasonable efforts to provide these services to you; however, all services provided depend on innumerable factors and market variables that are outside of our direct control. For these reasons, all services offered are not guaranteed and are offered “as-is”. Where you decide to use any services offered by Solvid, you agree that we make no guarantees including but not limited to article placement, rankings, or any profits. You understand that the services offered may have variance, be inexact, cause negative effects, or be otherwise incorrect. An increase in search engine ranking, increase in business, or any other associated benefits are neither implied nor guaranteed. Website rankings or results may vary by region, search engine, or fluctuate based on factors outside of our control. Due to the nature of our services, you agree:
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
Generate online advertising revenue. In addition to selling items or services and participating in affiliate marketing, you can use your website or blog to make money by selling advertising space. If you have a highly-trafficked website and/or highly-involved regular readers, you have a way to attract advertisers for related products and have them purchase advertising space on your site. However, this advertising will have to be related to your website or blog in some way, otherwise your readers won't be interested.
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"You know what they say: 'Don't work for your money. Make your money work for you,'" Jenna Goudreau, Managing Editor of Make It, CNBC's new site focusing on all things money, tells Bustle. "That's exactly the goal with passive income: By being smart about the resources you already have, an initial investment of effort can eventually earn you money while you sleep."
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
So if someone like Brian Dean did a blog post on Backlinko that breaks down, “How I Increased My Search Traffic by 110% in 14 Days,” I’m going to read that. Why? Because you can tell just by the headline that it’s an actionable post, you can learn something from it, take all that knowledge, implement it on your website, and hopefully, you’ll see similar results.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
Since all google searches that contain “near me” and similar triggers googles own search result inlay with map and everything to suggested place aren’t you competing directly with google then? I might have missed it but this isn’t discussed in the article. Should you skip all search results that are competing with Googles own search result box/area?
You also get to see specific details about each loan, including what the borrower is using it for, the state they live in, how long the pay-off period is, what the monthly payments are, and what rate the borrower will pay. It helps you get a better picture of what type of risk you’re exposing yourself to, and you get to take more control over your investment.

Produce interesting content. Once you've got your blog set up and your merchant/retailer/affiliate connection is established, you'll need to produce content for your blog. You should update your blog on a regular basis in order to keep readers interested and returning to your site. Some bloggers are comfortable with making new posts every day, while others make blog posts one to three times a week.[16] Find a schedule that works best for you and go from there.

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