Web analytics is the part of marketing devoted to the analysis of your goals and methods used for promotion of your website, and how those should be adapted in order to refine the approach and eventually produce better results. This segment of the course will show you what web analytics is, why you should use it and which metrics should be tracked to get the relevant data for the analysis. You will also learn about conversion optimization, elements of web usability and conversion optimization and how to calculate conversion rate optimization.
Since then, many readers, students and not, have reached out and asked about how they can learn digital marketing. It’s a field that’s been ravaged by spammy information and bad ebooks, and it’s difficult to know where to start and what’s worth learning. I’ve been giving out some form of this advice for the last two years, so I figured it would make sense to organize it and provide it here, for anyone motivated enough to follow it.
Just starting to educate myself and do the research to determine if this whole “selling on Amazon” thing is something I would want to pursue, so I’m as new and green as they come!! I have learned a tremendous amount already from reading your blogs and watching some of the videos and I just have to decide if purchasing the JS tools is the best route for me.
Apps Discover is an outstanding platform offering one of the most lucrative offers for affiliate marketers. They have a wide range of offers, with high payouts, easy tracking, and weekly payments. Their optimized tracking methods helps the affiliates to visualize their actual results. The most amazing thing about Apps Discover is they are very clear with their payment policies and in order to maintain a long-term association with their affiliates they make payments on a weekly basis.
The Shopify Affiliate Program allows users — who have applied to the program — to earn an average of $58 for each additional user that signs up for a paid plan with them. This is achieved through a unique referral link and $2000 for each ‘Plus’ referral. The program includes bloggers, publishers, educators, and other affiliates that refer their audience.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like:
Jetradar is a flight metasearch website. Its purpose is to help users find the cheapest airline tickets available for a certain destination and date. Jetradar offers its affiliates 60% to 70% of its profit from every ticket sold via an affiliate link, which amounts to as much as 1.6% of the ticket price. You can use pre-made text links, banners, search forms, API and White Label for promotion purposes.
Obviously with such a hugely valuable niche where people will be spending on average around $30,000 to $60,000 on a boat, there will be tons of information and reviews available, right? Wrong! In fact, MOST of the boats that I was interested in had zero reviews to be found anywhere on the internet. Zero. And all the manufacturers showed was a few pictures, sometimes a sales video, and an abbreviated spec sheet. That’s it. I scoured the internet for unbiased reviews of boats and did not find anything helpful at all.