Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Since then, many readers, students and not, have reached out and asked about how they can learn digital marketing. It’s a field that’s been ravaged by spammy information and bad ebooks, and it’s difficult to know where to start and what’s worth learning. I’ve been giving out some form of this advice for the last two years, so I figured it would make sense to organize it and provide it here, for anyone motivated enough to follow it.
These websites can either be dedicated to one topic (e.g., world news) or look more like an online magazine with dozens of topics. They provide regular content (articles, columns), and can profit from placing affiliate banners and ads on their pages. In addition, they may provide so-called sponsored content that revolves around an affiliate product/service or includes links to the texts themselves. For instance, links can be added to articles that contain certain lists — e.g., “5 Best Coffee Shops in Toronto” or similar.
The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
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A basic knowledge of html and Wordpress will add to your skills as a digital marketer and will make your life easier. You should have a basic understanding of common html tags, how a web page is treated by browser, usability best practices and more. In Wordpress you should be able to make forms, install plugins and make landing pages. Keep in mind that you do not need to learn these things like a pro and that there are lot of services and products available in the market which can help you crack your job with basic knowledge.
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This is mostly passive once you have it all set up, but it does take a lot of work at the beginning. Real estate investing also requires occasional maintenance. Currently, we invest in a couple of rental properties and earn about $500 profit from each per month. You can read more about my rental properties at MoneySmartLife.com: How and Why I Became a Landlord.
Look for products in niches that have a gravity score of 20 or more. Write these down (note: Clickbank’s gravity score is a great measure of profitability because it tells you how many times a product was sold by an affiliate within the last week. For example, a score of 120 means 120 affiliates sold at least one item of the product in the last week).
For a subscription of $27 a month, the Online Marketing Institute (@OMInstitute) offers a range of courses on marketing topics, including comprehensive training on email marketing. With 21 video tutorials of around an hour each in length, it’s possible for you or your employees to learn everything from database segmentation and management through driving response and tracking results.
You’ve drafted the most incredible email, and are ready to hit send on that puppy. But wait: have you thought about your list? How to segment it? What your CTA is? Where your readers will go? If they’ll even open the thing? Hubspot’s free course will help you master lifecycles, segmentation, content, deliverability, and much more within email marketing.
Through these training sessions, this course offers a step-by-step guide to creating a successful website that generates business for you 24 hours a day, 7 days a week. From creating a great website, to driving traffic and converting that traffic, the Launch2Success Internet Marketing Training Program covers the basics every internet marketer must know for their business to take flight.