Once you are familiar with all the types of internet marketing and how you can benefit from each of them, it is time to develop your internet marketing strategy, and this chapter contains steps that will guide you through this process, including building your marketing framework, taking advantage of SEM, launching social strategy, building community, increasing traffic, increasing the number of conversion, analyzing feedback, etc.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Type of site: Just make this a niche site for the first several years. Don’t waste a ton of time making a podcast and an in-depth youtube channel. Make a few videos to show some setups but mostly just write blog posts. If you create a podcast episode today, nobody will listen to it again after a few months. Write blog posts that will last. There is no competition here, so don’t get bogged down with social media and crap. Just write!
We’re going to slightly modify their approach, though. The Bullseye Framework is an excellent tool for finding certain channels to try for your product, but it’s also useful for running experiments within a certain channel. For now, you want to stay focused on your stack, so you can use the Bullseye Framework to run certain experiments within those skills.
How to monetize this site: I would definitely go the route of the online course. Make a four month marathon bootcamp. When people buy your online video training, they get the videos of you showing them how it’s done. As an email course, you can set this up so they get email reminders when they are on day 20 what their running schedule should be, etc. You could earn money in a lot of different ways with this site. It would be excellent for sponsorships, but also Amazon affiliate sales and video courses. Heck, even an eBook could be really good for this niche. The door is wide open.
Facebook is the world’s largest social network and is known to have about 3 billion active users. Facebook ads provide the best ad targeting and audience management settings possible. You can pinpoint your ads for honeymoon trips to people who have gotten married in the last year. Its ad platform lets you define your audience by demographics, interest, behaviours etc., which helps you get your message across to exactly the right set of audience. Here you should learn about:
You could start a niche website about a specific breed of cat. Another option could be a YouTube channel reviewing dog chew toys. Or you could start an authority site about caring for exotic birds. You could also go offline with your niche business by starting a pet sitting service. Pet owners in some cities are willing to pay up to $100 per day for reliable pet sitters.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
How to Monetize the Site: The affiliate program for Lowes and Home Depot stinks. It’s only around 2%, which simply isn’t enough. I would sign up for Amazon Associates to recommend items like a kitchen island post and hardware. But also I think a site like this could get a HUGE amount of traffic from Pinterest if you have nice pictures, so I would definitely consider putting ads on a site like this. I usually find that a site can earn about $1,000 per month for every 100,000 visitors to the site. Frankly, with a site like this you could get that much traffic pretty quickly. I use Adthrive right now to run the ads on my sites.
This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you.