Thanks for the post. In Sermush it is reporting that I’m in 4th position for one of those “blank near me” terms. However when I search for it in google, I am no where to be found (like 3/4 page)…Instead it is showing actual local businesses in my city that are close to me…. I guess only if my browser was not to specific location would I show? But everyone these days is set to a city of theirs and so my page doesn’t have a chance. Or does it?
Once you’ve found your sandbox, you can narrow down the stack you want to apply to it. As I mentioned in my Wiki Strategy article, it helps to be very focused in your growth channels, so if you said “social media” before, try picking just one social media channel to put most of your focus on. For ads, pick one platform (Facebook or Google) and focus on that. You can always expand your channels later, but if you try to do everything at once in the beginning, you’ll burn yourself out.
1. When gauging competition in terms of reviews you want to be looking at the top 10 sellers that come up organically, which you can quickly see using the JS Chrome Extension. The sponsored products are different, because any seller can bid on a search term and appear as a sponsored product in the Amazon search results (even products that just launched and have no reviews or sales yet).
On the topic of Google, Google Digital Garage is great for beginners wanting introductory fundamentals of different marketing channels. They offer free online starter courses on search, social media, mobile etc. and many more in their library of topics. These are only a starting point and more advanced training will be needed to specialize in any marketing channel.
B) Listing quality is based on algorithm that factors in things like the title, keywords, photos and bullet points in the top 10 listings. Ideally you want to find niches where listing quality is low (so yours can be much better). Here, a lower number signifies poorer quality listings and more opportunity, and a higher number shows higher quality listings in this niche.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram -- here's a peek at the course catalog.
My goal with this site is really only to write about 25-30 pages with information as I learn about boats and do customizations to my boat. I’m also adding a forum. Forums seem to be very popular with boat owners so I’m anxious to have others generate content for me. I don’t have huge plans for this site, but I’m sure it will bring in a few thousand a month if I don’t fizzle out. This is going to be my fun project for the next little while.
Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing: