There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Content marketing is the probably the most important aspect of inbound marketing, according to Seth Godin (@ThisIsSethsBlog). It might seem like rocket science, what with all the intricacies involved in producing “quality” content, but the training available from the Content Marketing Institute (@CMIContent) founded (and headed) by Joe Pulizzi (@JoePulizzi) has marketers covered. It offers more than 46 lessons spread over 19 hours of learning and focused on seven key areas, which are:
Whether you know how to flawlessly apply eye makeup or build a wooden shelving unit, you can create an online course or video for others to follow. Websites like Udemy and Teachable allow you to build a course, such as how to learn a new language or write a cover letter. Once you build your course and set the price, there’s little work to be done. You’ll receive residual income from each person who signs up to take your course.
mobusi, part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both advertisers and publishers to reach and exceed their high demanding targets. Mobusi obtains over 5 million leads per month worldwide. The company maximizes revenue obtained by its media partners thanks to their global coverage and optimization algorithms. Among features that set it apart from competitors are in-house technology, own DSP and advanced antifraud system, monetization solutions, exclusive offers and premium traffic and a mediation platform.
Everything about the business should begin from the customer or the end user. In marketing, understanding the needs, wants, motivations and problems of your customers is an absolutely critical first step. We call this research as building user persona or buyer persona. There are a lot of good resources online to learn this. One of them is listed here:
So it’s awesome to hear you’re out there promoting other programs. When it comes to those in-house programs, I absolutely agree. One reason I think they’re incredibly lucrative is just the flexibility that you have with them. You’ll usually be dealing with decision makers that can make special changes to their funnel to meet your website needs even better. I’ve known affiliates that have even helped these in-house programs with their CRO to get better conversions. Definitely not the kind of access you’re going to get with the Amazon Associates program
If you pay your bills with a credit card make sure it offers cash back rewards. You can let your rewards accrue for a while and possibly put the easy money you earned toward another passive income venture! (Be sure that the card you select doesn’t have an annual fee or you might be cancelling out your rewards). Check out this list of the best Cashback Rewards Cards.
Amazon Associates is a popular affiliate program that allows site owners and bloggers to create links and earn referral fees when customers click through and buy products from Amazon’s store. The program is free to sign up and use. Each geographical storefront has a separate program; there’s one for Amazon.com, Amazon.ca and Amazon.co.uk, as well as others.
How to Monetize: Affiliate marketing works well when you discuss products on your blog. For our fish tank blog, we would link to all the things you need to buy for an aquarium and then when people click on that link and buy that item (and other items they purchase with it with some exceptions) you get a percentage of the purchase. Amazon Associates is the best-known affiliate marketing program, but there are others like Impact Radius, ShareASale, Commission Junction, ClickBank and Rakuten too.
Not only does learning digital marketing and getting your digital marketing training certification put you ahead of the competition when it comes to landing a role in general, but it can also lead to an increase in salary. According to the Bureau of Labor Statistics, the average American salary is $44,564 annually. According to Glassdoor, however, the average American digital marketer makes $71,127 annually. This is just the average base pay and does not include annual bonuses or other perks.
With more than 100,000 people from 100+ countries participated in Google’s Online Marketing Challenge, it is an online course with modules covering an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising, making it one of the most comprehensive courses for beginners.