Matcha: The market for Matcha tea has rapidly grown for brick-and-mortar stores in the last couple of years. With its incredible health benefits and matcha-exclusive tea bars popping up, it continues to be a long-lasting trend. When searching for a supplier, be wary of any cheap imitations. Matcha tea originates in Japan. China is now producing powdered green tea that is ‘Matcha-style,’ but, depending on the manufacturer, it can taste bitter. Be sure to do your research and ensure your supplier is offering quality products.

Google’s digital online marketing course is unique in that it’s set up as a competition, rather than a course. You’ll compete against marketers just like you in areas like Search Advertising, Social Analytics, Video, and Search Engine Marketing. I’m sure that, especially to a beginner, this sounds overwhelming, but don’t worry; they offer an actual Digital Marketing course to help you learn and understand the concepts of online marketing before attempting the challenge. At the end of the course you’re awarded a certificate of completion, and they even offer prizes to the winners of each region of the competition (for Europe, America, the Middle East, and Asia) in the form of donations to non-profit partners and even trips to their Headquarters for the Global and Regional winners.


Your business also doesn't need to be based on selling a niche product. Your niche could be offering a specialized SEO service just for psychotherapists. Or helping parents put on the best birthday party for their kids. You could teach people how to start their own dog grooming business. Or even how to write a great novel that will sell by the bucketload.
There are a lot of paid education programs out there, but Simplilearn is one of the world’s leading certification providers. They offer a wide variety of courses for all levels of digital marketers; there is something for everyone based on what your goals are and what you are looking to specifically learn. Whether you’re looking to sharpen your digital marketing skills in general or you want to focus your studies on one specific field of digital marketing, Simplilearn is certain to have the program you’re looking for. To learn more about Simplilearn’s digital marketing courses and to sign up, browse their online course listings.
Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
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HootSuite University- The use of social media marketing is high on every marketer’s list of essential skills, and it isn’t as simple as posting daily tweets. Fortunately, there’s valuable, on-demand video training available from HootSuite’s (@hootsuite) online university. The videos teach you everything you need to know to maximize your use of the HootSuite platform for marketing purposes, for the low price of $9.99 a month PRO subscription plus $21.99 a month for the duration of the course.
For example, let’s say you want to use Instagram as an acquisition strategy. You would go research all of the ways you can grow your Instagram and drive traffic from it, put them on a spreadsheet, rank the different ideas, then for the three that seem the best opportunities, design a small inexpensive test with a specific goal that spans over a week or two. At the end, check back and see how you did relative to your goal.
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.
As well as providing services, we are keen on educating our readers with the content we publish. Some of the links you see in our posts/guides/tutorials have affiliate links, meaning if you decide to purchase a product or sign-up for the service using our links, we get a commission (at no additional cost to you). We’ve published a lot of posts, and can’t keep track of every affiliate link. So, please assume that every link is affiliate before clicking away. Also, we do not recommend the tools & products we don’t admire, even if they offer decent commission rates.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?

If retirement is a goal of yours (and who doesn’t want to retire someday?!?), it’s important to learn how to start investing. In fact, funding your retirement accounts should be at the top of your list. While these accounts won’t help your immediate situation, by stashing cash now, the residual income they create should help propel you through your golden years.

Wix is a visual website builder, with a hosting component. The builder mostly works through drag and drop, allowing people to create websites without any technical background or knowledge. The tool provides more freedom and flexibility than a WordPress-based site. There is also a free version of Wix. This gives members the ability to try out the tool without stress.

Generate online advertising revenue. In addition to selling items or services and participating in affiliate marketing, you can use your website or blog to make money by selling advertising space. If you have a highly-trafficked website and/or highly-involved regular readers, you have a way to attract advertisers for related products and have them purchase advertising space on your site. However, this advertising will have to be related to your website or blog in some way, otherwise your readers won't be interested.


Either way, arm yourself with a powerful SEO monitoring tool like Monitor Backlinks and really get to work on improving the flow of organic traffic coming to you from search engines. I recommend this tool in particular because I use it myself (see below), plus it’s easy for newbies to navigate and is accessible to every affiliate thanks to its 30-day free trial. 

Get the most bang for your buck (though technically it’s free, so not exactly!) with this course/challenge from Google. You’ll cover everything from the basics of digital marketing, fundamentals of SEO, search and display advertising, social media, basic analytics, video, and more. It’s one of the most comprehensive trainings out there, perfect if you’re looking for something all-encompassing on a single easy-to-use platform.
Loved your article. Any advice on connecting to Niche Sellers? We are a small company (compared to Amazon, et al) that offers third party fulfillment. Our approach is much different than the big guys, we keep costs low, have great negotiated shipping rates and tailor our business to our customers’ needs. We don’t dictate to the seller how to do their business as the Big Guys do.

Whether you’re somewhat familiar with digital marketing or you’re starting from scratch, you may be looking to learn more. There are several ways you can learn digital marketing online; for example, you can take digital marketing courses. If you’re on the fence about whether a digital marketing course is right for you, here are a few points to consider and reasons to learn digital marketing:
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