That third step is where the research comes in. For each of the areas you’re trying to improve at, you want to find experiments you can run with that skill in order to get better at it. To find those experiments, look for case studies. Don’t read guides or listicles if you can help it; case studies will be more informative. You want to see specifically what worked for someone else, then turn that into your own experiment you can test.
GetResponse specializes in software solutions for email marketing on a subscription basis. You can refer your website visitors to GetResponse via a banner or a link placed in your posts or articles. This can bring you one-third (33%) of the amount the user pays every month for the subscription. Your take can be from $4.95 to $54.45 per month depending on the plan the user chooses.
You’ve drafted the most incredible email, and are ready to hit send on that puppy. But wait: have you thought about your list? How to segment it? What your CTA is? Where your readers will go? If they’ll even open the thing? Hubspot’s free course will help you master lifecycles, segmentation, content, deliverability, and much more within email marketing.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)
Build a list in a particular niche and tell them stories. Create a bond. Build a relationship with them. It's important. Then, when you've created a bit of culture, start marketing affiliate products or services to them that you think they might like. Just be sure that you personally vet out whatever it is that you're selling to avoid complaints if the product or service falls short.
Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
Obviously with such a hugely valuable niche where people will be spending on average around $30,000 to $60,000 on a boat, there will be tons of information and reviews available, right? Wrong! In fact, MOST of the boats that I was interested in had zero reviews to be found anywhere on the internet. Zero. And all the manufacturers showed was a few pictures, sometimes a sales video, and an abbreviated spec sheet. That’s it. I scoured the internet for unbiased reviews of boats and did not find anything helpful at all.