My goal with this site is really only to write about 25-30 pages with information as I learn about boats and do customizations to my boat. I’m also adding a forum. Forums seem to be very popular with boat owners so I’m anxious to have others generate content for me. I don’t have huge plans for this site, but I’m sure it will bring in a few thousand a month if I don’t fizzle out. This is going to be my fun project for the next little while.
Since then, many readers, students and not, have reached out and asked about how they can learn digital marketing. It’s a field that’s been ravaged by spammy information and bad ebooks, and it’s difficult to know where to start and what’s worth learning. I’ve been giving out some form of this advice for the last two years, so I figured it would make sense to organize it and provide it here, for anyone motivated enough to follow it.
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Businesses leverage various digital channels, such as search engines, social media, email, and their websites to connect with current and prospective customers. At a high level, digital marketing refers to advertising delivered through these digital channels. This term covers a wide range of marketing activities, such as paid search, organic SEO, social media marketing, affiliate marketing, content marketing, video marketing, and so much more.